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Kevel | December 08, 2020
Adzerk, whose APIs help clients build custom digital ad platforms, has raised $11 million up in subsidizing as a component of a Series A round. With the new subsidizing, Adzerk is rebranding to "Kevel," while inclining toward the prospering business sector for advanced organizations hoping to fabricate, keep up and control in-house advertisement adaptation stages. Specifically Kevel helps a wide scope of digital publishers, social networks and e-commerce m...
Ad Tech and Martech
businesswire | August 14, 2023
Loop Media, Inc. ("Loop Media") (NYSE American: LPTV), the free streaming television media company for business which provides over 2 billion video views every month via restaurants, retail businesses, office buildings, doctors’ offices, airports, bars and college campuses, announced today Microsoft Advertising has created a new inventory category for SSP partnerships, called CTV Out of Home (OOH). This first of its kind SSP category will provide an additional di...
Advertiser Campaign Management
Yahoo, Comscore | August 22, 2022
Yahoo today announced a partnership with Comscore (Nasdaq: SCOR) to give Yahoo DSP advertisers additional and enhanced brand safety and suitability controls for connected TV (CTV) campaigns. Additionally, contextual segments - leveraging categories like TV genre - support campaign relevancy and reach within identity-less CTV app environments. “The CTV landscape continues to see tremendous growth, and as spend increases, advertisers want to ensure content suitab...
LinkedIn | May 09, 2022
LinkedIn has decided to restrict the reach of several types of posts in user feeds. In addition, it has agreed to update its algorithm and ranking of content to ensure that the users get improved relevancy in their feed. The users on LinkedIn are currently bothered by the low quality, irrelevant, political and engagement baiting content. The users have also been observed to witness excessive polls. Therefore, LinkedIn will offer controls to the platform users for their preferred c...
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