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There’s a big difference between communicating with individuals, and having truly rich conversations, woven together from disparate data sources into a single customer view and unique conversation stream.

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VIDEO ADVERTISING PIONEER WAYMARK ROLLS OUT AI TOOL TO CREATE PROFESSIONAL-QUALITY SPOTS IN SECONDS

Waymark | August 12, 2022

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Waymark, a pioneer in using artificial intelligence to scale up video production, has launched a revolutionary AI-powered tool that allows users to create ads in minutes with no creative expertise required. Waymark AI Video Creator empowers local media companies to instantly create high-quality ads and get them to air quickly, shortening sales cycles and creating new opportunities for growth with local businesses. Users input a few keywords into a web-based interface, and Waymark ...

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NOW AND POST-COVID-19, CONTINUING EDUCATION IS A NECESSITY FOR AD INDUSTRY

MediaVillage | March 30, 2020

news image

When you live in an era of exponential change and work in an industry that continues to struggle with adapting to that pace of change, you consistently feel behind, perhaps lost, and even some FOMO. One day, you think you understand all the industry acronyms (DSP, SSP, DMP, etc.), then a new one pops up. You think you finally have the differences between first-, second-, and third-party data when along comes privacy rules that upend the game....

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Q3 AD REVENUE RESULTS: FORECAST OF SNAP AND FACEBOOK

Facebook | July 24, 2020

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Despite healthy growth due to the Covid quarantine, signs are pointing to a bumpy Q3 for Snap. All eyes are also on Facebook for their Q3 report.Snap had a nice 17% revenue bump in Q2, fueled by the stay-at-home orders during the Covid-19 outbreak.Despite this, they are tempering expectations for continued growth in Q3. Their caution is something that is likely to be reflected across all platforms as the Coronavirus drags on.Q3 also had a very bullish start in daily active user...

Read More

ADLUCENT'S LIFT MENTALITY TECHNOLOGY MEASURES ADVERTISING ROI

ADLUCENT | September 21, 2020

news image

Effectively measuring return on investment is a prime concern of every marketer, but getting a precise answer is elusive. In response, Adlucent, the Austin-based performance digital agency, has developed Lift Mentality, an incrementality-testing technology that helps advertisers understand the impact of specific marketing channels on their bottom line. Lift Mentality enables marketers across the e -commerce marketplace to answer their most pressing question, "How effective is my advertising...

Read More
news image

AD TECH AND MARTECH

VIDEO ADVERTISING PIONEER WAYMARK ROLLS OUT AI TOOL TO CREATE PROFESSIONAL-QUALITY SPOTS IN SECONDS

Waymark | August 12, 2022

Waymark, a pioneer in using artificial intelligence to scale up video production, has launched a revolutionary AI-powered tool that allows users to create ads in minutes with no creative expertise required. Waymark AI Video Creator empowers local media companies to instantly create high-quality ads and get them to air quickly, shortening sales cycles and creating new opportunities for growth with local businesses. Users input a few keywords into a web-based interface, and Waymark ...

Read More
news image

NOW AND POST-COVID-19, CONTINUING EDUCATION IS A NECESSITY FOR AD INDUSTRY

MediaVillage | March 30, 2020

When you live in an era of exponential change and work in an industry that continues to struggle with adapting to that pace of change, you consistently feel behind, perhaps lost, and even some FOMO. One day, you think you understand all the industry acronyms (DSP, SSP, DMP, etc.), then a new one pops up. You think you finally have the differences between first-, second-, and third-party data when along comes privacy rules that upend the game....

Read More
news image

Q3 AD REVENUE RESULTS: FORECAST OF SNAP AND FACEBOOK

Facebook | July 24, 2020

Despite healthy growth due to the Covid quarantine, signs are pointing to a bumpy Q3 for Snap. All eyes are also on Facebook for their Q3 report.Snap had a nice 17% revenue bump in Q2, fueled by the stay-at-home orders during the Covid-19 outbreak.Despite this, they are tempering expectations for continued growth in Q3. Their caution is something that is likely to be reflected across all platforms as the Coronavirus drags on.Q3 also had a very bullish start in daily active user...

Read More
news image

ADLUCENT'S LIFT MENTALITY TECHNOLOGY MEASURES ADVERTISING ROI

ADLUCENT | September 21, 2020

Effectively measuring return on investment is a prime concern of every marketer, but getting a precise answer is elusive. In response, Adlucent, the Austin-based performance digital agency, has developed Lift Mentality, an incrementality-testing technology that helps advertisers understand the impact of specific marketing channels on their bottom line. Lift Mentality enables marketers across the e -commerce marketplace to answer their most pressing question, "How effective is my advertising...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us