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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
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YouTube | May 11, 2020
YouTube is accelerating its TV-screen ad options. Google’s internal numbers that show sharp growth in consumption on TVs, and there’s been speculation these numbers will remain consistent as COVID-19 keeps consumers at home. ...
AD TECH AND MARTECH
Outhum Media | August 19, 2022
Outhum Media, a programmatic digital outdoor advertising company, introduced an easy-to-manage DOA (Digital Outdoor Advertising) application. The platform was created to cater to the advertising and marketing solutions of businesses, all under one roof. The user monitoring, customer-centric platform offers hassle-free means to start an ad campaign without the worry of finding the right channels or managing multiple accounts. The cloud-based ad booking platform lets businesses pay ...
ADVERTISER PLATFORMS
Upwave | May 21, 2022
Upwave, the leading analytics platform for brand advertising, announced a new strategic partnership with Kinetiq, a leading TV intelligence platform. Through this collaboration, Upwave will layer its brand measurement data with Kinetiq’s TV intelligence data, providing real-time data and metrics around sponsorship investments. Kinetiq’s technology recognizes and measures the number of times, location and duration of brand sponsorship campaigns via the identification of logo placement...
AD NETWORKS
MGID | August 16, 2022
MGID, the global advertising platform, has been named ‘Best Digital Ad Network’ in the MarTech Breakthrough Awards. The accolade is in recognition of MGID’s contextual intelligence technology and stringent, transparent processes around brand safety. MGID’s contextual intelligence solution allows advertisers to deliver ads across its portfolio of premium publishers in the most relevant and appropriate environment, without the use of third-party cookies. Util...
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