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Zappi | July 16, 2021
Zappi, the ad and innovation testing platform built by brands for brands, has announced the release of Zappi Amplify TV, a game-changing tool in advertising insights. Zappi Amplify TV, developed and validated by leading global brands like PepsiCo and Johnsonville, offers a new method to TV advertising designed to empower brands to predict how their commercials will succeed in today's media environment. The Zappi Amplify Ad System is the first in a series of advertising pre-testing systems.
CLOUD MEDIA CENTER | August 28, 2021
Cloud Media Center a uniquely positioned startup in the video-distribution space — has dramatically broadened and diversified its content offering to advertisers and publishers through a freshly minted partnership with Hollywood-based content producer, Trigger Media Group.
“We are thrilled to join forces with a talented, well-connected, multi-genre production house like Trigger,” said CMC Chairman Bob Portrie. “This dynamic new partnership takes us to the next leve...
Social Media Advertising, Brand Marketing, Ad Tech and Martech
Nextech AR | December 21, 2022
Nextech AR Solutions Corp., a Metaverse Company and leading provider of augmented reality (“AR”) experience technologies, wayfinding technologies and 3D model services is pleased to announce a record-setting number of views for a single 3D/AR ad. The client, Hearst UK who publishes 21 brands including Good Housekeeping, Esquire, ELLE, Harper’s Bazaar and Cosmopolitan used a 3D model created by Nextech’s technology of a Dr. Martens Boot for an ad campaign, which garnered o...
Ad Tech and Martech
ExchangeWire | June 23, 2023
Hivestack, the world’s leading, independent, programmatic DOOH ad tech company today (21st June) announced a new partnership with Clear Channel Netherlands, a leading out of home (OOH) media and infrastructure company, to offer programmatic DOOH advertising via the Hivestack SSP. This partnership further expands Clear Channel’s programmatic offering in the market as part of Clear Channel LaunchPAD, a pan-European advertising platform offering programmatic, automated, and direct...
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