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EVENTS

Food Advertising Labeling and Litigation Conference
FOOD ADVERTISING LABELING AND LITIGATION CONFERENCE
October 01-02, 2020
Food Advertising Labeling and Litigation Conference is a platform to network with and learn from leading practitioners and thought leaders in the food and dietary supplement industries, law firms, public health organizations, and regulatory agencies, all of whom will address the biggest issues and c...

Private Brands D.C. Summit
PRIVATE BRANDS D.C. SUMMIT
October 01-02, 2020
Private Brands D.C. Summit gives attendees the opportunity to explore key regulatory and business-related topics. Expect meaningful collaboration and engagement between retailer trading partners and suppliers. It is a platform to explore and discuss several key regulatory and business-related topics...

AgencyUK

SHARESHARESHARE
We are an experienced integrated team who believe in putting the digital consumer at the heart of everything you do. At AgencyUK we pride ourselves on our independence, which allows us to work freely in the best interests of our clients and staff. We are influencers who remain alive to changes in technology, trends and tastes.
SHARESHARESHARE

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2016 was an interesting year with AdEx estimated to be around Rs 50,000 crore, 40% of which – around Rs 20,000 crore was estimated to be spent in the festive season quarter (October-November-December). Though demonetization may have affected the ad spends by some categories, the revised AdEx numbers are something one will have to wait for. FMCG, Mobile Handsets, Cellular Services, E-Commerce, Automobile, Technology were six of the advertising categories that are believed to have spent well...
ADAGE INDIA
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With Facebook deprioritizing publishers’ content in its news feed again, publishers are casting about for other places to diversify their traffic, including Apple News. But so far, most of the benefits of that platform appear limited to news publishers. About 25 percent of the 4.5 million who read Michael Wolff’s buzzy New York magazine articleabout Donald Trump did so on Apple News. An exec at a comScore 200 news publisher, requesting anonymity, said in 2017, his site’s Apple ...
DIGIDAY
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The multimillion dollar campaigns in recent months from groups including Equinor and Royal Dutch Shell come at a time when the industry is facing increasing investor pressure to act on climate change, difficulty in recruiting talent, and mounting legal challenges related to greenhouse gas emissions. The new BP campaign, in particular, is indicative of a pervasive theme across the industry — how to produce more energy with fewer emissions. The UK major highlighted its legacy oil and gas bus...
FT
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When was the last time you checked your phone? When was the last time you looked at social media or an app on your phone? I’m guessing you answered with “a few minutes ago,” or maybe at most, an hour ago. If so -- you’re not alone. Americans spend over 10 hours a day on screens and about five of those hours are spent on their smartphones. Is your brand where your consumers are looking?...
NEWSTIMES
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2019 is poised to be a fortuitous year for Amazon and Instagram according to a survey of media buyers by Digiday. In a November 2018 survey of 469 media buyers from Digiday+’s propriety research panel of media and advertising executives, 79 percent say they plan to increase their spending on Instagram in 2019 and 73 percent expect the same for Amazon. “On the reporting, that was a more a consideration last year than this year,” said Jeremy Hull, senior vice president of innovat...
DIGIDAY
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A majority of marketers surveyed in a recent study say link building is their most effective SEO strategy.
This data was published in the 2018 State of SEO Survey conducted by Zazzle Media. The survey has been designed to help those within the SEO industry keep up with what’s working, how much budget is being allocated towards organic search, what people struggling with, and so on. In addition to link building, those surveyed also cited technical fixes and internal linking improveme...

SEARCH ENGINE JOURNAL
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EVENTS

Private Brands D.C. Summit
PRIVATE BRANDS D.C. SUMMIT
October 01-02, 2020
Private Brands D.C. Summit gives attendees the opportunity to explore key regulatory and business-related topics. Expect meaningful collaboration and engagement between retailer trading partners and suppliers. It is a platform to explore and discuss several key regulatory and business-related topics...

Food Advertising Labeling and Litigation Conference
FOOD ADVERTISING LABELING AND LITIGATION CONFERENCE
October 01-02, 2020
Food Advertising Labeling and Litigation Conference is a platform to network with and learn from leading practitioners and thought leaders in the food and dietary supplement industries, law firms, public health organizations, and regulatory agencies, all of whom will address the biggest issues and c...