Aimia Inc

aimia.com

Aimia Inc. (TSX:AIM) is a data-driven marketing and loyalty analytics company. We provide our clients with the customer insights they need to make smarter business decisions and build relevant, rewarding and long-term one-to-one relationships, evolving the value exchange to the mutual benefit of both our clients and consumers.Aimia partners with groups of companies (coalitions) and individual companies to help generate, collect and analyze customer data and build actionable insights.

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MAGNA STUDY EXPLORES LISTENING RITUALS AND HOW AUDIO ADVERTISERS CAN IMPROVE ENGAGEMENT AND PURCHASE INTENT BY COMPLEMENTING DAILY ROUTINES

Business Wire | April 18, 2023

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Rituals, as routine as running errands and doing chores, are also key audio-consumption moments in people’s lives and create positive environments for advertisers, according to new research conducted by MAGNA’s Media Trials unit and leading multi-platform audio content and entertainment company, Audacy. The study found that advertisers who aligned with listeners’ rituals saw a greater lift in brand excitement (+10%) and brand relevance (+8%). The study, Alignin...

Read More

Display Advertising

PONTIAC INTELLIGENCE LAUNCHES A CONNECTED TV BIDDER

Pontiac Intelligence | November 08, 2022

news image

Pontiac Intelligence, a modern and transparent programmatic advertising platform, announced the launch of a proprietary Connected TV (CTV) Bidder at the inaugural Pontiac Summit. Pontiac unveiled the newest ad buying technology product that enables advertisers of all sizes and budgets to purchase OTT and CTV across the connected TV landscape via Pontiac’s direct pipes. Pontiac is empowering users to buy commercials on ad supported streaming services such as Discovery, Xumo, ...

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Ad Networks, Advertiser Campaign Management, Programmatic Advertising

IAS PARTNERS WITH GADSME TO PROVIDE GREATER TRANSPARENCY FOR IN-GAME ADVERTISING PERFORMANCE

Integral Ad Science | December 16, 2022

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Integral Ad Science, a global leader in digital media quality, today announced a first-to-market partnership with Gadsme, a premium in-game advertising platform. The partnership will enable IAS to verify Gadsme ad inventory globally and provide marketers with third-party viewability and invalid traffic measurement (IVT) through the IAS Signal platform. "As the global in-game advertising market continues to grow, we are excited to partner with Gadsme to further develop campaig...

Read More

Display Advertising

ANIVIEW RENEWS PARTNERSHIP WITH HUMAN TO CONTINUE SAFEGUARDING ITS VIDEO AD PLATFORM FROM SOPHISTICATED BOT ATTACKS

Aniview, HUMAN | March 09, 2022

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Aniview (https://www.aniview.com/), a global video technology company playing a central role in delivering digital advertising for publishers, and HUMAN (https://www.humansecurity.com/) Security Inc., a global leader in collective protection against sophisticated bot attacks and fraud, renew their partnership to help Aniview protect its customers’ inventory from sophisticated automated cybersecurity risks. This further strengthens the two companies’ partnership, empowering publishers...

Read More
news image

Advertiser Platforms

MAGNA STUDY EXPLORES LISTENING RITUALS AND HOW AUDIO ADVERTISERS CAN IMPROVE ENGAGEMENT AND PURCHASE INTENT BY COMPLEMENTING DAILY ROUTINES

Business Wire | April 18, 2023

Rituals, as routine as running errands and doing chores, are also key audio-consumption moments in people’s lives and create positive environments for advertisers, according to new research conducted by MAGNA’s Media Trials unit and leading multi-platform audio content and entertainment company, Audacy. The study found that advertisers who aligned with listeners’ rituals saw a greater lift in brand excitement (+10%) and brand relevance (+8%). The study, Alignin...

Read More
news image

Display Advertising

PONTIAC INTELLIGENCE LAUNCHES A CONNECTED TV BIDDER

Pontiac Intelligence | November 08, 2022

Pontiac Intelligence, a modern and transparent programmatic advertising platform, announced the launch of a proprietary Connected TV (CTV) Bidder at the inaugural Pontiac Summit. Pontiac unveiled the newest ad buying technology product that enables advertisers of all sizes and budgets to purchase OTT and CTV across the connected TV landscape via Pontiac’s direct pipes. Pontiac is empowering users to buy commercials on ad supported streaming services such as Discovery, Xumo, ...

Read More
news image

Ad Networks, Advertiser Campaign Management, Programmatic Advertising

IAS PARTNERS WITH GADSME TO PROVIDE GREATER TRANSPARENCY FOR IN-GAME ADVERTISING PERFORMANCE

Integral Ad Science | December 16, 2022

Integral Ad Science, a global leader in digital media quality, today announced a first-to-market partnership with Gadsme, a premium in-game advertising platform. The partnership will enable IAS to verify Gadsme ad inventory globally and provide marketers with third-party viewability and invalid traffic measurement (IVT) through the IAS Signal platform. "As the global in-game advertising market continues to grow, we are excited to partner with Gadsme to further develop campaig...

Read More
news image

Display Advertising

ANIVIEW RENEWS PARTNERSHIP WITH HUMAN TO CONTINUE SAFEGUARDING ITS VIDEO AD PLATFORM FROM SOPHISTICATED BOT ATTACKS

Aniview, HUMAN | March 09, 2022

Aniview (https://www.aniview.com/), a global video technology company playing a central role in delivering digital advertising for publishers, and HUMAN (https://www.humansecurity.com/) Security Inc., a global leader in collective protection against sophisticated bot attacks and fraud, renew their partnership to help Aniview protect its customers’ inventory from sophisticated automated cybersecurity risks. This further strengthens the two companies’ partnership, empowering publishers...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us