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Ad Tech and Martech

DigitalReef | June 18, 2021

DigitalReef, a global technology company, launched today as a large-scale fully integrated mobile marketing and advertising platform. DigitalReef was founded by combining five prominent digital advertising and marketing companies: Flowsense, Imagination Unwired, IMOX, Lemmonet, and MobTarget. DigitalReef had a total network of 300 million+ registered users, 3.3 billion monthly impressions, and reached about 70% of LATAM mobile users at the time of its start. DigitalReef's suit...

Advertiser Platforms

Moloco | December 01, 2022

Moloco, a leader in machine learning and growth solutions for performance marketers, has announced the appointment of Ben Jeger as Vice President of EMEA. With over a decade of mobile app marketing experience, he will focus on delivering the next stage of Moloco’s growth in the EMEA region. Immediate priorities include increasing Moloco’s EMEA team of world-class talent to help businesses scale their performance ad campaigns, through Moloco Cloud DSP, which uses machin...

Ad Networks

Business Wire | June 26, 2023

Today, RTB House announces the launch of PrimeAudience, the first company dedicated to utilising Chrome’s Protected Audience API and Topics API to provide advertisers with advanced behavioural targeting capabilities. As the deadline for the deprecation of third-party cookies on Chrome approaches, PrimeAudience offers a unique solution to brands and a new revenue stream for publishers. PrimeAudience’s potential is already recognised by a number of launch partners incl...

theguardian | April 01, 2020

When advertisers run digital campaigns they use keyword blacklists stocked with trigger words such as “attack” and “death” that automatically stop ads running in potentially problematic stories that feature them. Publishers say that words related to the pandemic such as coronavirus and Covid-19 - are appearing on blacklists across the industry. This has meant that while national and regional newspaper publishers are gaining record numbers of digital readers seeking to kee...