All Island Media, Inc.

Brand Marketing

Digital Shelf Institute | December 21, 2020

The Digital Shelf Institute, the commerce community for manufacturers, reported the arrival of new study, "The Full Revenue Impact of Retailer Ad Platforms." Generated through bits of knowledge and anonymized information from many internet business and digital leaders brands brands, the exploration was worked around a common question, "What is the total value of my retail media spend?" and offers another system for ascertaining how retail advertising investments positively im...

Google | August 07, 2020

Google is giving advertisers new ways to capture leads by adding lead form extensions to YouTube and Discovery campaigns.Lead form extensions were first introduced last year when Google enabled them for search campaigns.These extensions allow advertisers to append lead forms to ads that appear in search results – and now YouTube and Discover as well.The forms appear after users express interest in the ads by clicking on them.Then the ad will expand into a conversion...

Ad Tech and Martech

DoubleVerify | March 01, 2023

On February 28, 2023, DoubleVerify, announced a partnership with Samsung Ads Europe to offer a range of solutions to advertisers. The collaboration will enable advertisers to ensure the effectiveness of their video and CTV campaigns through DV Video Complete. This offering will be available to advertisers across Samsung's 50 million Smart TVs throughout Europe. DV Video Complete is a comprehensive solution that enables advertisers to monitor and optimize their video campaign...

Advertiser Campaign Management

PubMatic, Inc. | February 21, 2022

PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today released the findings from a custom commissioned Forrester Consulting study entitled “The State Of Programmatic In-App Advertising In APAC.” The study, which surveyed 472 advertising decision makers in China, Singapore, India, Japan, Indonesia, South Korea, Thailand and Vietnam, uncovers several significant findings. As advertising budgets in APAC shift towards ...