All Island Media, Inc.

Belkins
All Island Media, Inc. is the publisher of the Pennysaver, Living Local and the home of PS Digital and many other niche publications and business services.

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MOBILE ADVERTISING

CUSTOMER CENTRICITY DEFINES PROCTER & GAMBLE’S ADVERTISING, E-COMMERCE, AND DIGITAL CONTENT STRATEGY

Procter & Gamble | July 12, 2021

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It is an understatement to suggest that Australians' shopping habits have fundamentally changed in the last year. Cartology, a subsidiary of Woolworths Group, collaborated with FMCG research firm Advantage Group to survey 40 of Australia's FMCG leaders about the changing environment of customer needs and engagement. Their resounding response was that digital is the new front door of a retail company, and the new world is one driven by the customer. Woolworths' insights support this a...

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FACEBOOK RELAXES RESTRICTIONS ABOUT ADS ON NON-MEDICAL MASKS AND CORONAVIRUS

Facebook | June 12, 2020

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Facebook Ads is walking back a portion of the rule that bans the sale of face masks, driven by increased demand and state guidelines on mask-wearing. Facebook announced they are relaxing the restrictions around ads selling face masks, a rule they instituted...

Read More

ADVERTISER CAMPAIGN MANAGEMENT

DOUBLEVERIFY & MOPUB ANNOUNCES EXPANDED PARTNERSHIP, BRINGING DV’S FRAUD PROTECTION CAPABILITIES TO MOPUB MARKETPLACE

DoubleVerify, MoPub | August 20, 2021

news image

DoubleVerify, a leading software platform for digital media measurement, data and analytics, today announced an expanded partnership with MoPub, a Twitter company, which provides monetisation solutions for leading mobile app publishers around the globe and enables advertisers, agencies, and demand-side platforms to programmatically reach their target audiences in-mobile apps. With the partnership, DV will provide full fraud protection, detection, and reporting for mobile app campaigns ac...

Read More

42% OF PEOPLE BELIEVE ADS CAN CHANGE THE WORLD, DESPITE TRUST CRISIS

thedrum | January 30, 2020

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In 2019 it was revealed that public trust in advertising had hit a record low of 25%, but fresh research has shown that people in the UK are still relatively positive about the industry’s impact on society. A study from the Advertising Association (AA) and Credos on UK advertising’s social contribution (which drew responses from over 1,000 members of the British public and the ad industry) has revealed that 46% of adults believe advertising has a positive impact on society. 36%...

Read More

MOBILE ADVERTISING

Procter & Gamble | July 12, 2021

news image

CUSTOMER CENTRICITY DEFINES PROCTER & GAMBLE’S ADVERTISING, E-COMMERCE, AND DIGITAL CONTENT STRATEGY

It is an understatement to suggest that Australians' shopping habits have fundamentally changed in the last year. Cartology, a subsidiary of Woolworths Group, collaborated with FMCG research firm Advantage Group to survey 40 of Australia's FMCG leaders about the changing environment of customer needs and engagement. Their resounding response was that digital is the new front door of a retail company, and the new world is one driven by the customer. Woolworths' insights support this a...

Read More

Facebook | June 12, 2020

news image

FACEBOOK RELAXES RESTRICTIONS ABOUT ADS ON NON-MEDICAL MASKS AND CORONAVIRUS

Facebook Ads is walking back a portion of the rule that bans the sale of face masks, driven by increased demand and state guidelines on mask-wearing. Facebook announced they are relaxing the restrictions around ads selling face masks, a rule they instituted...

Read More

ADVERTISER CAMPAIGN MANAGEMENT

DoubleVerify, MoPub | August 20, 2021

news image

DOUBLEVERIFY & MOPUB ANNOUNCES EXPANDED PARTNERSHIP, BRINGING DV’S FRAUD PROTECTION CAPABILITIES TO MOPUB MARKETPLACE

DoubleVerify, a leading software platform for digital media measurement, data and analytics, today announced an expanded partnership with MoPub, a Twitter company, which provides monetisation solutions for leading mobile app publishers around the globe and enables advertisers, agencies, and demand-side platforms to programmatically reach their target audiences in-mobile apps. With the partnership, DV will provide full fraud protection, detection, and reporting for mobile app campaigns ac...

Read More

thedrum | January 30, 2020

news image

42% OF PEOPLE BELIEVE ADS CAN CHANGE THE WORLD, DESPITE TRUST CRISIS

In 2019 it was revealed that public trust in advertising had hit a record low of 25%, but fresh research has shown that people in the UK are still relatively positive about the industry’s impact on society. A study from the Advertising Association (AA) and Credos on UK advertising’s social contribution (which drew responses from over 1,000 members of the British public and the ad industry) has revealed that 46% of adults believe advertising has a positive impact on society. 36%...

Read More