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EVENTS

 Aprimo Sync! 2020 (Global)
APRIMO SYNC! 2020 (GLOBAL)
April 07-09, 2020
Join us at Aprimo Sync! 2019 to experience peer-driven interactive discussions led by industry thought leaders, on-site and off-site networking opportunities with peers and leaders, and more. Early bird pricing is still available!

ContentTECH Summit
CONTENTTECH SUMMIT
April 20-22, 2020
Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Come to the ContentTECH Summit to learn ...

Alliance

SHARESHARESHARE
Alliance is a domestically operated, internationally recognized professional contact center specializing in lead generation and appointment setting. We focus upon establishing and then improving your ROI. Our performance team is comprised of experienced front line communicators, IT experts and a management team second to none.
SHARESHARESHARE

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A new NHS report says 26% of men and 29% of women are obese, while over 56% of adults risk chronic disease due to their weight. The Obesity Health Alliance is urging new regulations. So we asked in our Facebook poll: “Do you think the next Government should bring in new guidelines to restrict the marketing of junk food?” At the time of writing 522 people had voted with 67% saying yes, 33% no. Graham Storey said: “Just go to the hospital entrance first thing, lunch and tea time ...
SUNDERLANDECHO
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The partnership covers a series of on-stream advertisements, promotions and other branded content and marks Gillette’s latest foray into esports. This year alone the brand has already teamed up with Amazon-owned gaming streaming platform Twitch to create the ‘Gillette Gaming Alliance’, an 11-strong group of brand ambassadors on the platform. Gillette also sponsored five players from the Honor of Kings organisation. Brent Koning, FIFA competitive gaming commissioner at EA, said:...
SMARTSERIES.SPORTSPROMEDIA
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The Digital Advertising Alliance (DAA) today announced cross-industry tools for publishers, brands, agencies and adtech in the digital advertising supply chain to provide consumers a clear and recognizable mechanism to opt out under the California Consumer Privacy Act (CCPA).The DAA guidance calls for web and app publishers to display a CCPA-mandated text link and a unique icon to California users on their digital properties. Clicking on the link will direct users to publisher information and op...
MARTECHCUBE
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The anti-corruption news site Sludge claims that Facebook has made nearly $1.6 million in selling ad to hate groups who call LGBTQ people “evil” and undocumented immigrants an “invasion. This has occurred even though Facebook’s official policies forbid hate speech on their platform. While anti-immigrant groups made up 59% of the reported ad sales ($958,988), anti-LGBTQ groups spent the second greatest amount on ads 33.8% ($541,977) followed by anti-Muslim groups. The two ...
LGBTQNATION
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The Digital Advertising Alliance of Canada (DAAC) has launched a platform to make it easy for political advertisers to meet transparency requirements in the Canada Elections Act. "Having a common system for political parties and third-party advertisers will raise Canadians' awareness and understanding about the ads they are seeing," said Julie Ford, DAAC's executive director. When people hover their mouse over ads with the DAAC's purple "Political Ads / Pub politique&q...
YAHOO
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Big media players like Unilever and Procter & Gamble Co. have been talking plenty about making media more responsible. Now they’re getting more people to talk. The marketers are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency holding companies and media companies that include Google, Facebook and NBC/Universal. The Alliance will begin with an announcement session at WPP Beach in Cannes on Tuesday morning. Advertisers in...
ADAGE
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Publicis, the world’s third-largest advertising company by revenues, confirmed on Monday that it is looking at buying Epsilon, a digital marketing agency that is owned by Alliance Data Systems. A statement from Publicis said that “discussions are currently underway and the project is being analysed,” but it cautioned that it was unable to indicate whether or not a transaction would materialise, or the terms of any potential offer. According to Bloomberg, which first reported Pu...
FINANCIAL TIMES
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The Australian consumer watchdog and the corporate regulator have been asked to investigate patently false” statements made by Adani in its recent advertising campaign criticising the Queensland government.The complaints, lodged by the Lock the Gate Alliance, relate to a series of billboard and digital advertisements by Adani, which claim the company is “ready to start work on the Carmichael mine” and criticises the state for “moving the goalposts.In a letter to the Austr...
THE GUARDIAN
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A former vice president at American Express from 2007-2013, Yi served as the chief advertising counsel to the company’s chief marketing officer and global advertising and brand management group. In that role, she advised on in-house marketing and advertising programs in social, digital and traditional media platforms while collaborating with American Express’ creative advertising team to develop branded campaigns. She was also responsible for negotiating and managing alliances with p...
BUSINESSWIRE
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In 2019, we will see the fight for content intensify whether in terms of production or for the purchase of exclusive rights, content or programs. This will reinforce the fact that premium content is still ruling the roost, not only because it is high quality, but also because of the performance and safety guarantees it offers to advertisers. Only one thing can address the array of challenges advertisers are facing from scale, viewability, transparency, and brand safety to user experience and com...
DIGIDAY
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EVENTS

 Aprimo Sync! 2020 (Global)
APRIMO SYNC! 2020 (GLOBAL)
April 07-09, 2020
Join us at Aprimo Sync! 2019 to experience peer-driven interactive discussions led by industry thought leaders, on-site and off-site networking opportunities with peers and leaders, and more. Early bird pricing is still available!

ContentTECH Summit
CONTENTTECH SUMMIT
April 20-22, 2020
Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Come to the ContentTECH Summit to learn ...