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EVENTS

ANA Digital & Social Media Conference
ANA DIGITAL & SOCIAL MEDIA CONFERENCE
July 07-09, 2020
The conference will cover areas like promotion marketing, relationship marketing, retailer marketing, experiential marketing, content marketing and influencer marketing.

International Conference on Social Media & Society
INTERNATIONAL CONFERENCE ON SOCIAL MEDIA & SOCIETY
July 22-24, 2020
The International Conference on Social Media & Society is an annual gathering of leading social media researchers from around the world and the wide-ranging topics in social media showcase research from scholars working in many fields including Communication, Computer Science, Education, Journal...

Amanda Bohan Marketing

SHARESHARESHARE
ABM is a full-service advertising & marketing firm specializing in theatre, arts & culture, and live events, with expertise in marketing & promotions, traditional & online advertising, social media, and creative services. Our primary goals are to strengthen your brand, grow you audience, and sell more tickets.
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LinkedIn continues to expand its audience targeting capability, this time through a new partnership with Adobe which will expand LinkedIn's account-based marketing capabilities to Adobe Experience Cloud users.As explained by Adobe:Adobe and Microsoft are aligning key data sources to populate account-based profiles in Adobe Experience Cloud, including Marketo Engage and Microsoft Dynamics 365 for Sales. This will empower B2B marketers and sellers to easily identify, understand and engage B2B ...
SOCIAL MEDIA TODAY
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The global mobile advertising market reached a value more than US$ 100 Billion in 2016, exhibiting an exponential CAGR of around 45% during 2009-2016.The report has analysed the key players of the global mobile advertising market, some of which include Google, Millennial Media, Facebook, Microsoft, Twitter, Yahoo, etc....
BUSINESS WIRE
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Facebook was the subject of bombshell reports over the weekend. The revelations about Trump-linked Cambridge Analytica’s misuse of Facebook user data to sway voters in 2016 and Facebook’s failure to alert users could have bigger implications for the way most digital advertising is bought and sold. For years, the digital ad industry has rebuffed most proposals to regulate ad targeting. The frequent mantra was that personally identifiable information isn’t used, no harm is done a...
DIGIDAY
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Facebook (FB +0.2%) is changing up advertising metrics, replacing what was a single measure of relevance with three other measures, Bloomberg reports. Potential reach, previously calculated based on total monthly active users, will now only include people who were shown an ad over the past 30 days.And two new relevance measures look for better comparisons with competitors. Engagement rate will now compare vs. expected engagement with competitors, and conversion rate will similarly compare with a...
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The validity of subscription of the unpopular over-the-top daily tax on social media commonly known as social media tax has now been extended to last the full 24 hours a day.  Since the introduction of the tax in July this year, internet users in Uganda are required to pay a tax of Shs 200 per day, Shs 1400 per week or Shs 6,000 per month in order to access social media platforms such as Facebook, Whatsapp, Instagram among others. This subscription would expire at midnight regardless of the...
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Reddit built a strong foundation for advertisers based on engagement and brand awareness campaigns. Now the company will focus on performance advertising in a new bid type, pay-per-click advertising, which rolls out Wednesday. Advertisers can access the new ad inventory in the Reddit Ads dashboard. The cost-per-click ad type will run across all platforms and devices as promoted posts. The site previously offered Traffic and Conversions campaign objectives using a cost per 1,000 impressions (CPM)...
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EVENTS

ANA Digital & Social Media Conference
ANA DIGITAL & SOCIAL MEDIA CONFERENCE
July 07-09, 2020
The conference will cover areas like promotion marketing, relationship marketing, retailer marketing, experiential marketing, content marketing and influencer marketing.

International Conference on Social Media & Society
INTERNATIONAL CONFERENCE ON SOCIAL MEDIA & SOCIETY
July 22-24, 2020
The International Conference on Social Media & Society is an annual gathering of leading social media researchers from around the world and the wide-ranging topics in social media showcase research from scholars working in many fields including Communication, Computer Science, Education, Journal...