American Marketing Association

Ad Networks

Engagement Labs | December 23, 2020

Engagement Labs Inc. (TSXV: EL) (the "Company") declared today that it has made sure about a three-year renewal with a main media agency. The deal is esteemed at CAD $430,000 with a 2.5% increase on the second and third long periods of the agreement. TotalSocial® has become a vital instrument to make techniques and assess execution for the Agency in driving media and advertisement performance. "We are excited to continue our work with the Agency in providing the...

Ad Networks

Comcast Advertising | June 10, 2022

The Comcast Advertising Research 2022: Actionable Insights for the Modern TV Advertiser is a new, cross-industry report published by Comcast Advertising. Using proprietary data, the research offers a unique perspective on the present situation from the perspectives of viewers, buyers, and sellers, concluding with a detailed and fact-based proposal for the best balance between TV and streaming advertising. Comcast Advertising, the advertising division of Comcast Cable, consists of ...

Ad Networks

605, Convi​v​a | September 22, 2022

605, a global leader in television and cross-platform measurement, analytics and attribution, announced today a data and technology collaboration agreement with Convi​v​a, the leading streaming a​nalytics platform. This collaboration will bring de-duplicated, standardized data to video and advertising industry customers worldwide, enabling full-census measurement of content and advertising across premium video. Standardizing publisher first-party streaming data as the foundation for 605’s ...

Ad Tech and Martech

LUMA Partners | April 08, 2021

Seven ad tech companies made transactions valued at over $1 billion in the first quarter of 2021 – double the amount that’s happened in the past few years combined. “We’ve got a perfect storm here of different forces lining up, which created such a strong quarter,” said Conor McKenna, LUMA Partners director. The ad tech investment banking firm LUMA tallied up recent deals in its Q1 2021 Market Report last week. Multiple paths to get to $1 billi...