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Perion | February 11, 2022
Perion Network Ltd. (NASDAQ: PERI), a global advertising technology company, announced today that its search advertising business unit, CodeFuel, has been named Microsoft Advertising’s 2021 Supply Partner of the Year EMEA.
This prestigious award goes to the business that has shown excellence in partnership with Microsoft Advertising across all areas of collaboration. This recognition is based on key partnership results that include engagement, revenue growth, feature adoptio...
Microsoft | August 20, 2020
MGID, the global pioneer in native advertising, today announced it has signed a global deal with Microsoft to provide native advertising across its news properties, including MSN. The agreement signals MGID's commitment to working with news aggregators that are responsible for quality content in the fight against fake news.Through the deal, MGID will gain access to Microsoft's native placements across its news outlets in major markets including the US, Asia-Pacific, Europe and MENA...
YouTube | May 11, 2020
YouTube is accelerating its TV-screen ad options.
Google’s internal numbers that show sharp growth in consumption on TVs, and there’s been speculation these numbers will remain consistent as COVID-19 keeps consumers at home.
financialexpress | February 06, 2020
The ad industry is estimated to grow at 10.7% during the year. Digital media is estimated to grow at a rate of 26%, outpacing traditional media such as TV, radio and outdoor advertising which are growing at 7-8% annually. At Rs 22,057 crore, advertising spends on digital media overtook spends on print in 2019, becoming the second largest advertising medium in India after television. A GroupM report also found that 27% of all advertising spend went to digital media platforms in 2019, while 22% we...
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