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EVENTS

 Aprimo Sync! 2020 (Global)
APRIMO SYNC! 2020 (GLOBAL)
April 07-09, 2020
Join us at Aprimo Sync! 2019 to experience peer-driven interactive discussions led by industry thought leaders, on-site and off-site networking opportunities with peers and leaders, and more. Early bird pricing is still available!

ContentTECH Summit
CONTENTTECH SUMMIT
April 20-22, 2020
Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Come to the ContentTECH Summit to learn ...

SHARESHARESHARE
We join the dots between people, brands and culture.Having a connection with someone is deep rooted. It’s emotional. A feeling. A relationship. Because when you have a connection, everything just clicks.This applies just as much to brands, as to people.Consumers are searching for brands that share their beliefs and their values. They want personality; brands that think, talk and act like people. And when they feel a connection, they will give their love, their passion and voice to those brands.We help our clients to find this connection, joining the dots between brands, people and culture, using experiences, social, digital, PR and content.
SHARESHARESHARE

RELATED NEWS


Anzu.io, a blended in-game advertising platform, has appointed a new CEO, Itamar Benedy along with a new programmatic ad solution for games consoles. Benedy is the former CEO of Glispa Global Group and brings over a decade of leadership experience in the ad tech world. At the helm of Glispa – a company with €100M in annual revenues and a team of 250 people – Benedy oversaw its transformation from an affiliate marketing company into a full-stack ad tech business, including the ac...
NETIMPERATIVE
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As has been well-publicized in recent months, Facebook, at 2.2 billion users, has become a weapon for political propaganda. There are various elements to this. The first consideration, as noted, reaches - political activist groups know that they can get their messaging in front of the largest concentration of people possible via Facebook and that they can target specific users with messaging designed to appeal to their leanings. But more than that, Facebook's News Feed algorithm actually len...
SOCIAL MEDIA TODAY
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With Amazon's site the first stop for so many shoppers, it makes sense to take advantage of its ad offerings. Contributor Andrew Waber shares important landing page optimization practices for those using AMS. Forty percent of Amazon shoppers never scroll past the first page, according to a 2018 Feedvisor study. That’s why, with millions upon millions of products on Amazon, brands are increasingly turning to Amazon Marketing Services (AMS) like Headline Search Ads and Sponsored Products...
MARKETING LAND
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Influencer talent agencies are using social-amplification practices to pump up results, creating erroneously successful campaigns or potentially causing safety issues for brands. It’s an oft-hidden practice that has its roots in the industry’s scramble to show big numbers. Brands often preach “quality” engagement but seek big numbers, which means influencer networks are often scrambling to make up big goals. That means corner-cutting, through practices like pods, network ...
DIGIDAY
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EVENTS

 Aprimo Sync! 2020 (Global)
APRIMO SYNC! 2020 (GLOBAL)
April 07-09, 2020
Join us at Aprimo Sync! 2019 to experience peer-driven interactive discussions led by industry thought leaders, on-site and off-site networking opportunities with peers and leaders, and more. Early bird pricing is still available!

ContentTECH Summit
CONTENTTECH SUMMIT
April 20-22, 2020
Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Come to the ContentTECH Summit to learn ...