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prnewswire | March 28, 2023
Premium digital out of home (DOOH) media owner Ocean Outdoor has announced an exclusive partnership with the Web3 engagement platform SmartMedia Technologies (SMT).
The collaboration allows Ocean to leverage The SmartMedia Stack, SMT's self-serve, no-code, drag, drop and distribute studio, further elevating the connection between large format digital outdoor and mobile screens for brands seeking immersive audience experiences.
Using Ocean Labs' technology pack...
DMS | October 26, 2020
Digital Media Solutions, Inc. (NYSE: DMS), an innovative global solutions provider of digital performance advertising and a connection point between digital advertising clients and their prospective customers, unveils key promotional strategies to drive ecommerce growth this holiday season. As advertisers finalize their efforts to drive engagement and sales in Q4, DMS offers an insightful collection of thought leadership and best practices articles to guide optimal decision-making for holiday di...
YouTube | November 24, 2020
YouTube creators are fuming over a change to the site's terms of service stating ads will be shown on channels that haven’t opted into monetization
It's not simply the advertising that isn't agreeing with makers, it's YouTube's decision not to pay non-monetized channels for serving ads.
Customarily, creators would need to join the YouTube Partner Program to permit ads to be served on their channel.
The principle advantage of ...
Channel Factory | August 12, 2020
Integral Ad Science (IAS) and Channel Factory today announced the launch of Channel Science, an industry-leading partnership that gives advertisers the opportunity to leverage both companies' technologies through a single product to ensure their YouTube campaigns are even more brand-safe, brand-suitable and performance-optimized.More than ever before, advertisers are searching for ways to streamline their media buying and improve efficiencies and performance. IAS's channel and vide...
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