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Ad Tech and Martech
Dynata | August 01, 2022
Dynata, the world's largest first-party data platform for insights, activation and measurement, today expanded its partnership with Google as a third-party brand-lift measurement provider approved to include YouTube as part of a cross-media study. Brands and agencies now can leverage Dynata's advertising solutions to measure advertising effectiveness, optimize media spend and improve marketing ROI on YouTube by analyzing the performance of their YouTube ads compared to TV, print or any o...
Advertiser Campaign Management
prnewswire | August 16, 2023
Global media agency Assembly announces the launch of its European Retail Media Division to meet booming retail media demand in the region.
The launch comes with expanded products and capabilities to deliver end-to-end connected commerce solutions that help retail and direct-to-consumer (DTC) brands scale, automate and improve margins at all stages of the consumer journey. The retail media division, led by Ada Wachowska, will start with a team of 25 dedicated practitioners and cl...
Looka Inc. | October 07, 2022
Looka Inc., a leading AI-powered design platform further establishes its online advertising strategy through multi-media ads with Microsoft Advertising. Looka users currently face a significant challenge of building awareness among targeted audiences – and with the value of search advertising continuing to grow, multimedia ads can help a brand communicate its value, amplify product discovery, inspire action, and build brand loyalty through rich ad format.
cityam | January 20, 2020
Podcast company Audioboom has posted a sharp rise in revenue for the year after ramping up its share of advertising spend in the rapidly growing audio market. The Aim-listed firm reported a 91 per cent increase in revenue to $22.2m (£16.9m) in the year to the end of December, while its loss before interest, tax, depreciation and amortisation was $3m, down from $4.7m in 2018. However, shares in the company dipped just over two per cent as the rate of revenue growth slowed compared to the fi...
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