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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
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UK advertising | December 15, 2021
The UK advertising watchdog has taken the crypto industry to task for “widespread” problems with misleading and irresponsible ads, issuing rulings against several of the sector’s biggest firms, including Coinbase and eToro. The Advertising Standards Authority on Wednesday released formal rebukes to seven firms for breaching UK ads industry standards with a wide range of promotions, from online campaigns to endorsements by social media influencers. Papa John’s, the pizza c...
ResearchAndMarkets.com | May 26, 2020
The in-game advertising market is poised to grow by $ 10.97 bn during 2020-2024 progressing at a CAGR of 20% during the forecast period. This report on the in-game advertising market provides a holistic analysis, market size and forecast, trends, growth dri...
Integral Ad Science | August 24, 2020
Integral Ad Science (IAS), the global leader in digital ad verification, today announced the launch of 'Context Control', IAS's sophisticated new suite of brand safety & suitability solutions. The Context Control suite of solutions now incorporates the premiere semantic technology within the verification space to deliver unmatched accuracy and granularity in online content classification. Superior content classification enables a new level of precision and scale for marketers see...
Mobile Advertising, Retargeting
Teads | December 30, 2022
Teads, a global media platform, has announced a partnership with Integral Ad Science (IAS), a global leader in digital media quality. Through this collaboration, Teads and IAS will enhance the quality of digital advertising for both publishers and advertisers. The partnership will allow Teads to integrate IAS's Context Control solution, which uses natural language processing to determine the sentiment and emotion of content, in order to provide advertisers with a more precise classifi...
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