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EVENTS

 Aprimo Sync! 2020 (Global)
APRIMO SYNC! 2020 (GLOBAL)
April 07-09, 2020
Join us at Aprimo Sync! 2019 to experience peer-driven interactive discussions led by industry thought leaders, on-site and off-site networking opportunities with peers and leaders, and more. Early bird pricing is still available!

ContentTECH Summit
CONTENTTECH SUMMIT
April 20-22, 2020
Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Come to the ContentTECH Summit to learn ...

SHARESHARESHARE
Antenna brings a talented community of marketing superstars to our client organizations for project-based consulting, interim leadership, and staff augmentation. Our vision is to fundamentally change the way marketing works by helping clients balance the flexibility and expertise modern marketing organizations demand.
SHARESHARESHARE

RELATED NEWS


In an effort to raise advertisement revenue, the South Delhi Municipal Corporation (SDMC) is planning to hold a ‘brands meet’ with automobile, smartphone, apparel, real-estate, shoes and jeweler companies by the end of June. The aim is to convince the companies to “spend more on outdoor advertising platforms of SDMC” such as unipolar (large ad frames on standalone steel poles), MUPIS (mobile shaped multi-utility product info boxes), flag signs at market places, toilet blo...
HINDUSTAN TIMES
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Fox Sports sold out its inventory of Super Bowl ads, with prices for 30-second spots at television’s biggest annual event going for as much as a record $5.6 million. The Fox Corp. unit finished selling all 77 national spots on Friday, according to Seth Winter, executive vice president for sports sales at Fox Sports. He said most ads for the National Football League championship game tend to sell out around Christmas, or even later into January. “Clearly the NFL is still the most powe...
BLOOMBERG
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There’s a new threat on the horizon for advertising agencies. Leading successful service providers including Accenture, Deloitte, KPMG, IBM, McKinsey and PwC are acquiring advertising companies. Why should you take note of this movement if you’re not in the advertising business? Because it serves as a warning for other industries: digital platforms are starting to restructure businesses. Advertising is just one example....
FORBES
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Programmatic ad buying allows brands to buy mostly online advertising using data targeting and technology.A new report shows there are many non-disclosed deals, as well as a lack of understanding about how programmatic works. Brands also are not sure about what they are paying for and how effective the advertising is.The report authors called for more transparency in the process, as well as for companies to "trust but verify" advertising purchases...
CNBC
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Contextual advertising market to grow at a CAGR of 18.80% between 2018 and 2023 The contextual advertising market is expected to be worth USD 125.79 billion in 2018 and is likely to reach USD 297.68 billion by 2023, at a CAGR of 18.80% between 2018 and 2023. The growth of this market can be attributed to factors such as increasing number of social media users, personalized marketing strategies, and growing trend of mobile advertisement. However, factors such as privacy concerns due to behavioral...
BUSINESS INSIDER
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Today, our country took part in one of its many beautiful traditions: the transfer of power from one president to the next.
No matter where you stand on the issues, handling social media (or any advertising) on the day of — and days following — cultural events can be challenging. Furthermore, it seems like every day is a minefield for brands on social. Not only can cultural events bring about chaos, but it seems that crisis looms around every corner....

HTTP://MOXIEUSA.COM
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EVENTS

 Aprimo Sync! 2020 (Global)
APRIMO SYNC! 2020 (GLOBAL)
April 07-09, 2020
Join us at Aprimo Sync! 2019 to experience peer-driven interactive discussions led by industry thought leaders, on-site and off-site networking opportunities with peers and leaders, and more. Early bird pricing is still available!

ContentTECH Summit
CONTENTTECH SUMMIT
April 20-22, 2020
Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Come to the ContentTECH Summit to learn ...