APD is a digital transformation business that exists to help clients navigate disruption in the ever-evolving digital world. Combining top-notch strategy, cutting-edge tech and years of experience in digital marketing, we help create exceptional customer experiences and generate profound value for our clients. With more than 300 team members operating in 5 countries, we are the largest independent business of our kind in the APAC region. This footprint allows us to service a huge collection of clients, drawing on our deep knowledge of the industry’s past and present to prepare organisations to capitalise on the future. Our clients benefit from our unique blend of deep local knowledge, insight and personal service, combined with scale and breadth of experience across our network.

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COMSCORE LAUNCHES NEW BRAND SUITABILITY PROTECTIONS THAT OFFER BRANDS GREATER PRECISION TO DETERMINE WHAT CONTENT IS SAFE AND CONTEXTUALLY RELEVANT

Comscore | September 14, 2020

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Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced enhanced brand suitability protections that offer brands greater precision to determine what content is safe and contextually relevant. The segments, which are now available in many leading demand-side platforms, will put the control back in the advertiser's hands to be able to run their ad campaigns along content that is brand safe for them without sacrificing scale. Most brand safety ...

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TARGETBAY PARTNERS WITH GOOGLE TO SHARE PRODUCT REVIEWS FROM TARGETBAY'S CLIENTS ON GOOGLE PRODUCT SEARCH AND GOOGLE SHOPPING ADS

TargetBay | October 01, 2020

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TargetBay, an Ecommerce Marketing Cloud, used by thousands of online stores across the globe, has partnered with Google to share high-quality product reviews from TargetBay's clients on Google Product Search and Google Shopping Ads. Ecommerce store owners and managers can use product reviews to drive more qualified shoppers to their website and gain more visibility across Google. TargetBay is excited to announce that it is now a Google-approved product reviews aggregator. Why is TargetBay an...

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GOOGLE ANNOUNCES STARTING NOVEMBER 1ST, ADVERTISERS IN THE UK, AUSTRIA AND TURKEY WILL BE ABSORBING THE NEW DIGITAL SERVICE TAX COSTS

Google | September 10, 2020

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Following suit with Amazon’s move, advertisers in the UK, Turkey, and Austria are going to feel the impact of the UK’s new Digital Service Tax (DST). The additional cost will be passed directly through to advertisers. The fees will kick in starting November 1. Advertisers running ads in Austria and Turkey will have a 5% tax, and advertisers in the UK will have 2%. The main target of the DST are the large digital media companies, namely Google, Amazon, and Facebook. The threshold is f...

Read More

FACEBOOK ADS TO REMOVE 28-DAY ATTRIBUTION OPTION

Facebook | September 29, 2020

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Facebook Ads is removing its 28-day attribution option starting October 12, 2020. Accounts will revert to a 7-day attribution as the default setting. Facebook Ads announced today it’s retiring its 28-day attribution window option. After they do, the longest remaining attribution window will be their already-existing 7-day option. Why the Change? According to their official announcement sent directly to advertisers, “Upcoming digital privacy initiatives affecting multiple browsers wil...

Read More
news image

COMSCORE LAUNCHES NEW BRAND SUITABILITY PROTECTIONS THAT OFFER BRANDS GREATER PRECISION TO DETERMINE WHAT CONTENT IS SAFE AND CONTEXTUALLY RELEVANT

Comscore | September 14, 2020

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced enhanced brand suitability protections that offer brands greater precision to determine what content is safe and contextually relevant. The segments, which are now available in many leading demand-side platforms, will put the control back in the advertiser's hands to be able to run their ad campaigns along content that is brand safe for them without sacrificing scale. Most brand safety ...

Read More
news image

TARGETBAY PARTNERS WITH GOOGLE TO SHARE PRODUCT REVIEWS FROM TARGETBAY'S CLIENTS ON GOOGLE PRODUCT SEARCH AND GOOGLE SHOPPING ADS

TargetBay | October 01, 2020

TargetBay, an Ecommerce Marketing Cloud, used by thousands of online stores across the globe, has partnered with Google to share high-quality product reviews from TargetBay's clients on Google Product Search and Google Shopping Ads. Ecommerce store owners and managers can use product reviews to drive more qualified shoppers to their website and gain more visibility across Google. TargetBay is excited to announce that it is now a Google-approved product reviews aggregator. Why is TargetBay an...

Read More
news image

GOOGLE ANNOUNCES STARTING NOVEMBER 1ST, ADVERTISERS IN THE UK, AUSTRIA AND TURKEY WILL BE ABSORBING THE NEW DIGITAL SERVICE TAX COSTS

Google | September 10, 2020

Following suit with Amazon’s move, advertisers in the UK, Turkey, and Austria are going to feel the impact of the UK’s new Digital Service Tax (DST). The additional cost will be passed directly through to advertisers. The fees will kick in starting November 1. Advertisers running ads in Austria and Turkey will have a 5% tax, and advertisers in the UK will have 2%. The main target of the DST are the large digital media companies, namely Google, Amazon, and Facebook. The threshold is f...

Read More
news image

FACEBOOK ADS TO REMOVE 28-DAY ATTRIBUTION OPTION

Facebook | September 29, 2020

Facebook Ads is removing its 28-day attribution option starting October 12, 2020. Accounts will revert to a 7-day attribution as the default setting. Facebook Ads announced today it’s retiring its 28-day attribution window option. After they do, the longest remaining attribution window will be their already-existing 7-day option. Why the Change? According to their official announcement sent directly to advertisers, “Upcoming digital privacy initiatives affecting multiple browsers wil...

Read More

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us