Appodeal

Belkins
Appodeal has pioneered the way for app publishers since its launch in 2015 by setting new industry standards that always put publishers first. In a mobile ad industry built unfairly for advertisers, the comprehensive mobile app monetization brings the power back to publishers.

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ADVERTISER CAMPAIGN MANAGEMENT

ADFORM FLOW WINS RED DOT AWARD'S COMMUNICATION DESIGN CATEGORY 2021

Adform | September 03, 2021

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Adform FLOW, the only global, independent, and fully integrated advertising platform built for modern marketing, has won the prestigious Red Dot Design Award for outstanding Communication Design in the Interface and User Experience category. True to the competition’s guiding principle, ‘in search of good design and creativity’, the international judging panel of 24 members assessed Adform FLOW for excellence in idea, form, and impact. Factors evaluated included o...

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SOCIAL MEDIA ADVERTISING

PINTEREST INTRODUCES A NEW OVERVIEW OF ITS ADVERTISING PROCESS IN AN EFFORT TO SIMPLIFY PAID PROMOTIONS

Pinterest | May 12, 2021

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Pinterest has seen a significant rise in use over the last year since e-commerce growth has increased during the pandemic. There is an opportunity in Pins for the right brands, with 478 million monthly active users whom all come to the platform with a buying and discovery mindset. And, today, Pinterest released a new guide about how to use Promoted Pins to maximize your Pin marketing efforts. The new directory, to which you will have access, is a fairly basic rundow...

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ADVERTISER PLATFORMS

MGID INTEGRATES ORACLE MOAT

MGID, Oracle | September 16, 2021

news image

MGID, the global pioneer in native advertising, has directly integrated Oracle Moat into its platform, to provide enhanced measurement, transparency and verification to its advertisers. Oracle Moat Analytics will give MGID’s advertisers access to trusted third-party measurement for every aspect of their native and display campaign performance, including viewability and attention, reach, and frequency, as well as sales lift measurement. With the integration, advertisers will ...

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CBC TV STRUGGLING TO KEEP ADVERTISING DOLLARS FROM FALLING

torontosun | January 14, 2020

news image

Advertising revenues for CBC TV’s English programming continued their downward trend last year, and less than 1% of the country watched its local dinnertime newscasts, according to Blacklock’s Reporter. Citing the broadcaster’s annual report, ad dollars fell 37%, from $178 million to $112.5 million. For the French service, ad revenues declined 3%, from $140 million to $136 million. “There is continued risk that our organization will not remain sustainable as we anticipate...

Read More

ADVERTISER CAMPAIGN MANAGEMENT

Adform | September 03, 2021

news image

ADFORM FLOW WINS RED DOT AWARD'S COMMUNICATION DESIGN CATEGORY 2021

Adform FLOW, the only global, independent, and fully integrated advertising platform built for modern marketing, has won the prestigious Red Dot Design Award for outstanding Communication Design in the Interface and User Experience category. True to the competition’s guiding principle, ‘in search of good design and creativity’, the international judging panel of 24 members assessed Adform FLOW for excellence in idea, form, and impact. Factors evaluated included o...

Read More

SOCIAL MEDIA ADVERTISING

Pinterest | May 12, 2021

news image

PINTEREST INTRODUCES A NEW OVERVIEW OF ITS ADVERTISING PROCESS IN AN EFFORT TO SIMPLIFY PAID PROMOTIONS

Pinterest has seen a significant rise in use over the last year since e-commerce growth has increased during the pandemic. There is an opportunity in Pins for the right brands, with 478 million monthly active users whom all come to the platform with a buying and discovery mindset. And, today, Pinterest released a new guide about how to use Promoted Pins to maximize your Pin marketing efforts. The new directory, to which you will have access, is a fairly basic rundow...

Read More

ADVERTISER PLATFORMS

MGID, Oracle | September 16, 2021

news image

MGID INTEGRATES ORACLE MOAT

MGID, the global pioneer in native advertising, has directly integrated Oracle Moat into its platform, to provide enhanced measurement, transparency and verification to its advertisers. Oracle Moat Analytics will give MGID’s advertisers access to trusted third-party measurement for every aspect of their native and display campaign performance, including viewability and attention, reach, and frequency, as well as sales lift measurement. With the integration, advertisers will ...

Read More

torontosun | January 14, 2020

news image

CBC TV STRUGGLING TO KEEP ADVERTISING DOLLARS FROM FALLING

Advertising revenues for CBC TV’s English programming continued their downward trend last year, and less than 1% of the country watched its local dinnertime newscasts, according to Blacklock’s Reporter. Citing the broadcaster’s annual report, ad dollars fell 37%, from $178 million to $112.5 million. For the French service, ad revenues declined 3%, from $140 million to $136 million. “There is continued risk that our organization will not remain sustainable as we anticipate...

Read More