AR New York

arnewyork.com

AR New York is a full-service branding and advertising agency committed to positioning brands in contemporary culture by revealing each brand’s unique Truth, creating more profound consumer connections. Founded in 1996 by Alex Gonzalez and Raul Martinez (the “A” and the “R”), we have helped to build some of the most iconic global brands over the past 15 years. A third partner, Dianne desRoches, joined the agency in 2000. In addition to serving as CEO and working with select clients, Dianne facilitates our proprietary Brand Truth Process workshops.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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GROUNDTRUTH AND YEXT INTEGRATED TO OFFER CUSTOMIZED LOCATION-BASED MOBILE ADVERTISING CAMPAIGNS FOR MARKETERS

GroundTruth | May 20, 2020

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GroundTruth, the leading location technology company, today announced a new partnership and integration with Yext, Inc. (NYSE: YEXT), the Search Experience Cloud company, to create customized location-based mobile advertising campaigns for marketers who utilize the Yext platform. Read More

NEW YORK TIMES SHOWS GROWTH EVERYWHERE BUT ADVERTISING

adexchanger | February 06, 2020

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The New York Times posted strong results stemming from digital subscriptions; Facebook licensing revenue; its new TV show, The Weekly; Wirecutter and its Crossword and Cooking apps. But advertising wasn’t a bright spot. Coming off a tough comparison quarter, advertising declined 10.7% year-over-year to $171.3 million. Advertising accounts for one-third of total revenue. Overall Q4 revenue rose 1.1% as the Times’ two other revenue categories grew, offsetting advertising’s declin...

Read More

Ad Networks

NUMERATOR INTRODUCES PAID SOCIAL MEDIA AND STREAMING ADS IN THE FORM OF AD-SUPPORTED VIDEO ON-DEMAND MONITORING

Numerator | January 15, 2021

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Numerator, a data and tech organization serving the statistical surveying industry, has presented Paid Social Media and streaming ads as Ad-Supported Video On-Demand (AVOD) observing through Numerator Ad Intel. Numerator Ad Intel will presently write about 24 media channels with the two new augmentations - giving insight into innovative and ad spend. "Marketers deserve data and products that allow them to quickly cut through the noise and understand a complete view of the mar...

Read More

Display Advertising

VALUEDYNAMX ANNOUNCES NEW PAY WITH POINTS SOLUTION TO HELP BRANDS MORE EFFECTIVELY AND FREQUENTLY ENGAGE LOYALTY PROGRAM MEMBERS

businesswire | August 03, 2023

news image

As the battle for customer loyalty and engagement rages, Valuedynamx, a leading global provider of curated, data-driven omnichannel purchase rewards, has announced its new “Pay with Points” solution that enables enterprises with points- or miles-based loyalty programs (such as airlines, banks or credit card issuers) to offer more robust reward options via Valuedynamx’s massive, ever-growing global network of merchant partners. The Pay with Points program offers loyalty pr...

Read More
news image

GROUNDTRUTH AND YEXT INTEGRATED TO OFFER CUSTOMIZED LOCATION-BASED MOBILE ADVERTISING CAMPAIGNS FOR MARKETERS

GroundTruth | May 20, 2020

GroundTruth, the leading location technology company, today announced a new partnership and integration with Yext, Inc. (NYSE: YEXT), the Search Experience Cloud company, to create customized location-based mobile advertising campaigns for marketers who utilize the Yext platform. Read More

news image

NEW YORK TIMES SHOWS GROWTH EVERYWHERE BUT ADVERTISING

adexchanger | February 06, 2020

The New York Times posted strong results stemming from digital subscriptions; Facebook licensing revenue; its new TV show, The Weekly; Wirecutter and its Crossword and Cooking apps. But advertising wasn’t a bright spot. Coming off a tough comparison quarter, advertising declined 10.7% year-over-year to $171.3 million. Advertising accounts for one-third of total revenue. Overall Q4 revenue rose 1.1% as the Times’ two other revenue categories grew, offsetting advertising’s declin...

Read More
news image

Ad Networks

NUMERATOR INTRODUCES PAID SOCIAL MEDIA AND STREAMING ADS IN THE FORM OF AD-SUPPORTED VIDEO ON-DEMAND MONITORING

Numerator | January 15, 2021

Numerator, a data and tech organization serving the statistical surveying industry, has presented Paid Social Media and streaming ads as Ad-Supported Video On-Demand (AVOD) observing through Numerator Ad Intel. Numerator Ad Intel will presently write about 24 media channels with the two new augmentations - giving insight into innovative and ad spend. "Marketers deserve data and products that allow them to quickly cut through the noise and understand a complete view of the mar...

Read More
news image

Display Advertising

VALUEDYNAMX ANNOUNCES NEW PAY WITH POINTS SOLUTION TO HELP BRANDS MORE EFFECTIVELY AND FREQUENTLY ENGAGE LOYALTY PROGRAM MEMBERS

businesswire | August 03, 2023

As the battle for customer loyalty and engagement rages, Valuedynamx, a leading global provider of curated, data-driven omnichannel purchase rewards, has announced its new “Pay with Points” solution that enables enterprises with points- or miles-based loyalty programs (such as airlines, banks or credit card issuers) to offer more robust reward options via Valuedynamx’s massive, ever-growing global network of merchant partners. The Pay with Points program offers loyalty pr...

Read More