AR New York

arnewyork.com

AR New York is a full-service branding and advertising agency committed to positioning brands in contemporary culture by revealing each brand’s unique Truth, creating more profound consumer connections. Founded in 1996 by Alex Gonzalez and Raul Martinez (the “A” and the “R”), we have helped to build some of the most iconic global brands over the past 15 years. A third partner, Dianne desRoches, joined the agency in 2000. In addition to serving as CEO and working with select clients, Dianne facilitates our proprietary Brand Truth Process workshops.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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AD TECH AND MARTECH

GOOGLE’S AI ADVERTISING REVOLUTION: MORE PRIVACY, BUT PROBLEMS REMAIN

Google | March 16, 2021

news image

In March 2021, Google announced that it was ending support for third-party cookies, and moving to “a more privacy first web.” Even though the move was expected within the industry and by academics, there is still confusion about the new model, and cynicism about whether it truly constitutes the kind of revolution in online privacy that Google claims. To assess this, we need to understand this new model and what is changing. The current advertising technology (adtech) a...

Read More

AMPLIFYER, CHALICE PARTNERSHIP PROVIDES CUSTOMIZED ALGORITHMS FOR AD AGENCIES CREATING ENTERPRISE VALUE

Amplifyer | June 29, 2020

news image

Amplifyer, the company that connects Fortune 1000 marketers with the world's most innovative start-ups, and Chalice, a new venture that develops and deploys bespoke algorithms for leading brands, today announced a partnership that provides advertisers with a differentiated programmatic strategy rooted in growing market share, gaining competitive advantage and creating enterprise value."Moving algorithmic optimization in-house provides brands with a chance to pull away from competi...

Read More

ADVERTISER PLATFORMS

IMPACT+ AND TEADS ANNOUNCE GLOBAL PARTNERSHIP TO MEASURE AND REDUCE THE CARBON FOOTPRINT OF ONLINE ADVERTISING

Teads, IMPACT+ | October 20, 2022

news image

IMPACT+, the solution to reduce the greenhouse gas emissions of digital advertising, and Teads, the global media platform, announce a global partnership with the goal of measuring and reducing the carbon footprint of every online advertising campaign running through the Teads platform. IMPACT+, the leading third-party carbon footprint measurement provider, can bring concrete recommendations to advertisers globally. Its core objective is to allow digital advertising industry player...

Read More

PROGRAMMATIC ADVERTISING

PREPARING FOR A COOKIELESS FUTURE WITH CONTEXTUAL ADVERTISING

Seedtag | August 24, 2021

news image

Albert Nieto, co-CEO of Seedtag, explains why advertisers should invest in contextual targeting as the end of third-party cookies edges closer. Google recently announced that it is delaying its plans to phase out third-party cookies in the Chrome browser until 2023, a year later than it originally planned. However, while the announcement may feel like a backwards step in the battle for consumer privacy, the wider industry continues to press on with plans to deprecate the use of third-part...

Read More
news image

AD TECH AND MARTECH

GOOGLE’S AI ADVERTISING REVOLUTION: MORE PRIVACY, BUT PROBLEMS REMAIN

Google | March 16, 2021

In March 2021, Google announced that it was ending support for third-party cookies, and moving to “a more privacy first web.” Even though the move was expected within the industry and by academics, there is still confusion about the new model, and cynicism about whether it truly constitutes the kind of revolution in online privacy that Google claims. To assess this, we need to understand this new model and what is changing. The current advertising technology (adtech) a...

Read More
news image

AMPLIFYER, CHALICE PARTNERSHIP PROVIDES CUSTOMIZED ALGORITHMS FOR AD AGENCIES CREATING ENTERPRISE VALUE

Amplifyer | June 29, 2020

Amplifyer, the company that connects Fortune 1000 marketers with the world's most innovative start-ups, and Chalice, a new venture that develops and deploys bespoke algorithms for leading brands, today announced a partnership that provides advertisers with a differentiated programmatic strategy rooted in growing market share, gaining competitive advantage and creating enterprise value."Moving algorithmic optimization in-house provides brands with a chance to pull away from competi...

Read More
news image

ADVERTISER PLATFORMS

IMPACT+ AND TEADS ANNOUNCE GLOBAL PARTNERSHIP TO MEASURE AND REDUCE THE CARBON FOOTPRINT OF ONLINE ADVERTISING

Teads, IMPACT+ | October 20, 2022

IMPACT+, the solution to reduce the greenhouse gas emissions of digital advertising, and Teads, the global media platform, announce a global partnership with the goal of measuring and reducing the carbon footprint of every online advertising campaign running through the Teads platform. IMPACT+, the leading third-party carbon footprint measurement provider, can bring concrete recommendations to advertisers globally. Its core objective is to allow digital advertising industry player...

Read More
news image

PROGRAMMATIC ADVERTISING

PREPARING FOR A COOKIELESS FUTURE WITH CONTEXTUAL ADVERTISING

Seedtag | August 24, 2021

Albert Nieto, co-CEO of Seedtag, explains why advertisers should invest in contextual targeting as the end of third-party cookies edges closer. Google recently announced that it is delaying its plans to phase out third-party cookies in the Chrome browser until 2023, a year later than it originally planned. However, while the announcement may feel like a backwards step in the battle for consumer privacy, the wider industry continues to press on with plans to deprecate the use of third-part...

Read More