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MGID ANNOUNCES INTEGRATION OF GENERATIVE AI FOR ADVERTISERS

MGID | February 28, 2023

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MGID, an advertising platform, has recently announced the integration of generative artificial intelligence into its current intelligence solutions. This integration would help advertisers with image and headline generation and their optimization. With Open AI’s DALL•E 2, advertisers would develop computerized digital images through text prompts. It would also align headlines according to historical and GEO-specific data. Its automation is fast and requires fewer reso...

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COMCAST ADVERTISING APPOINTS POOJA MIDHA TO LEAD EFFECTV

Comcast Advertising | September 15, 2022

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Comcast Advertising today announced that it has appointed Pooja Midha as Executive Vice President and General Manager for Effectv, the advertising sales division of Comcast Cable. She replaces James Rooke, who recently took on the role of president, Comcast Advertising. In this position, Midha will oversee a national team spanning sales and sales development, operations, technology, product, data innovation and insights, and customer experience. She will continue to foster the com...

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PAID SEARCH GLOSSARY & TIPS ON GETTING STARTED WITH GOOGLE ADS

business2community | March 23, 2020

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Google Ads is Google’s advertising platform and the largest ad platform on the internet. If you want to build your brand message and promote your business, you need paid media to be a strong component of your marketing budget. Google Ads allows your business to skip the period of waiting for your website to move up in the organic search rankings. Although organic search is important, it takes time to organically show up at the top for your most important keywords. Enter the solution: paid ...

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COMCAST ADVERTISING ROLLS OUT NATIONWIDE, MULTI-SCREEN MEDIA SOLUTION FOR PREMIUM TV ADVERTISING WITH THE RELAUNCH OF ITS AUDIENCEXPRESS BRAND

Comcast Advertising, AudienceXpress | March 15, 2022

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Today, Comcast Advertising announced that its market-leading media solutions allowing U.S. advertisers to buy premium TV advertising on an audience basis nationwide across all screens, including broadcast, cable, digital and connected TV (CTV), will be relaunched under the AudienceXpress brand. FreeWheel Media, the media solutions team within FreeWheel, will now be in market under the AudienceXpress brand. AudienceXpress automates the way advertisers reach audiences across screens...

Read More
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AD NETWORKS

MGID ANNOUNCES INTEGRATION OF GENERATIVE AI FOR ADVERTISERS

MGID | February 28, 2023

MGID, an advertising platform, has recently announced the integration of generative artificial intelligence into its current intelligence solutions. This integration would help advertisers with image and headline generation and their optimization. With Open AI’s DALL•E 2, advertisers would develop computerized digital images through text prompts. It would also align headlines according to historical and GEO-specific data. Its automation is fast and requires fewer reso...

Read More
news image

AD TECH AND MARTECH

COMCAST ADVERTISING APPOINTS POOJA MIDHA TO LEAD EFFECTV

Comcast Advertising | September 15, 2022

Comcast Advertising today announced that it has appointed Pooja Midha as Executive Vice President and General Manager for Effectv, the advertising sales division of Comcast Cable. She replaces James Rooke, who recently took on the role of president, Comcast Advertising. In this position, Midha will oversee a national team spanning sales and sales development, operations, technology, product, data innovation and insights, and customer experience. She will continue to foster the com...

Read More
news image

PAID SEARCH GLOSSARY & TIPS ON GETTING STARTED WITH GOOGLE ADS

business2community | March 23, 2020

Google Ads is Google’s advertising platform and the largest ad platform on the internet. If you want to build your brand message and promote your business, you need paid media to be a strong component of your marketing budget. Google Ads allows your business to skip the period of waiting for your website to move up in the organic search rankings. Although organic search is important, it takes time to organically show up at the top for your most important keywords. Enter the solution: paid ...

Read More
news image

AD NETWORKS

COMCAST ADVERTISING ROLLS OUT NATIONWIDE, MULTI-SCREEN MEDIA SOLUTION FOR PREMIUM TV ADVERTISING WITH THE RELAUNCH OF ITS AUDIENCEXPRESS BRAND

Comcast Advertising, AudienceXpress | March 15, 2022

Today, Comcast Advertising announced that its market-leading media solutions allowing U.S. advertisers to buy premium TV advertising on an audience basis nationwide across all screens, including broadcast, cable, digital and connected TV (CTV), will be relaunched under the AudienceXpress brand. FreeWheel Media, the media solutions team within FreeWheel, will now be in market under the AudienceXpress brand. AudienceXpress automates the way advertisers reach audiences across screens...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us