Arcade

arcade.agency

Arcade is a company of creative entrepreneurs, passionate about helping brands play a more meaningful role in people’s lives. We believe creativity is key to great client relationships. The best results come when clients work directly with their creative people.

C-Suite On Deck

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Events

Digital & Affiliate Conference 2023

Conference

Advertising Week New York 2023

Conference

Social Media Ad Strategy

Webinar

ad:tech Tokyo 2023

Conference

Related News

Ad Tech and Martech

ADLOOK & ADELAIDE UNVEIL NEW AU-CPM BUYING MODEL ENABLING ADVERTISERS TO TRANSACT ON ATTENTION METRICS

ExchangeWire | April 13, 2023

Adlook, a brand growth platform for consumer marketers, is proud to partner with Adelaide, the leader in attention-based media quality measurement, to build a deep learning-powered AU-CPM buying model. By infusing this new pricing model with placement-level media quality scores generated by Adelaide’s AU metric, marketers can optimise toward their attention goals and boost campaign performance at any cost per mille (CPM) level. This partnership makes Adlook the first deman...

Advertiser Platforms

ALLIANT LAUNCHES NEW STREAMING TV SUBSCRIBER & VIEWERSHIP AUDIENCES FOR ADVERTISERS

EIN News | September 13, 2023

Alliant, the leading transaction-driven audience company, today announced the launch of a brand-new set of industry-leading audiences covering TV subscriber and viewership categories, paving the way for advertisers to deliver targeted advertising based on consumers’ streaming habits. The launch includes more than 250 audiences modeled from subscription and viewership data in combinati...

Mobile Advertising

CLEAN.IO AND KARGO PARTNER TO PRESERVE PUBLISHER REVENUE WHILE ENSURING MOBILE ADS MALWARE FREE

clean.io, Kargo | March 17, 2021

clean.io, the quickly arising worldwide leader in malvertising anticipation for publishers and platforms, and Kargo, the leader in mobile advertising, today reported an association pointed toward saving publisher income while guaranteeing the mobile ads conveyed by means of the Kargo platform are liberated from malware. Kargo's central goal is to help publishers drive more yield from their properties while making mobile ad experiences that serve their crowds and regard their b...

ADVERTISING MARKET: PESSIMISM AMONG EUROPEAN AGENCIES IS RATHER HIGH IN 2020

CEOWORLD magazine | July 06, 2020

The Ad World Masters agency presented a new survey about the advertising market globally and how is affected by the coronavirus pandemic. The Ad World Masters surveyed over 200 agency owners and top managers from 55 countries to evaluate their expectations and understand the condition of creative firms all around the globe.According to the survey, 57% of agencies expect their annual income to be lower in 2020 than in 2019. Though, an equivalent fraction (53%) believe they will get back on ...

Ad Tech and Martech