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Permutive, OpenX | November 08, 2022
Permutive, a privacy-safe audience platform for publishers and advertisers, and OpenX Technologies, Inc., a leading global omnichannel advertising exchange, today unveiled a partnership that will enable buyers and sellers of online advertising to build and activate global audiences without using third-party cookies or device IDs while preserving the safety and security of user data.
The Permutive/OpenX partnership strengthens the connection between publishers and marketers by effi...
theguardian | April 06, 2020
At a Glance:
Channel 4 has handed millions in bonuses to staff as it contemplates the cost-cutting measures to cope with the hit to ad revenue caused by the coronavirus pandemic.
Channel 4 wil...
IRIS.TV, Reticle | October 05, 2021
Reticle, the leading Emotional AI for digital advertising, announced its integration with IRIS.TV, the leading video data platform. Marketers will now be able to use Reticle’s emotional data signals to contextually target relevant, brand-safe inventory across thousands of IRIS-enabled™ premium publishers on connected TV and video worldwide.
Reticle’s Emotional AI has a taxonomy of 19+ positive emotional signals, enabling advertisers to match the emotional tone of...
IBM | July 31, 2020
IBM (NYSE: IBM) today announced the launch of Watson Advertising Social Targeting with Influential, a new solution that harnesses artificial intelligence (AI) to help brands identify influencers that best align with their brand values. The new solution within the Watson Advertising suite of targeting products marks an expanded collaboration with Influential, a leader in advanced social media technology. As brands shift advertising tactics in an increasingly fluid landscape, the social targeting ...
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