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Arcade is a company of creative entrepreneurs, passionate about helping brands play a more meaningful role in people’s lives. We believe creativity is key to great client relationships. The best results come when clients work directly with their creative people.

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AD TECH AND MARTECH

GOOGLE’S AI ADVERTISING REVOLUTION: MORE PRIVACY, BUT PROBLEMS REMAIN

Google | March 16, 2021

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In March 2021, Google announced that it was ending support for third-party cookies, and moving to “a more privacy first web.” Even though the move was expected within the industry and by academics, there is still confusion about the new model, and cynicism about whether it truly constitutes the kind of revolution in online privacy that Google claims. To assess this, we need to understand this new model and what is changing. The current advertising technology (adtech) a...

Read More

AD NETWORKS

POSHMARK WARNS OF MARKETING HIT FROM APPLE'S AD TRACKING CHANGES

Poshmark Inc | August 13, 2021

news image

Second-hand retailer Poshmark Inc on Tuesday forecast third-quarter revenue largely below estimates and warned that its marketing efforts were taking a hit from Apple Inc's new privacy controls over digital advertising tracking. Poshmark's shares slipped 7% in after hours trading, poised to settle more than 25% below its initial public offering price in January. Apple in April enforced a rule requiring developers to seek permission for gathering data that ca...

Read More

GOOGLE’S MONETIZATION POLICIES FOR PUBLISHERS & ADVERTISERS

Google | May 13, 2020

news image

Google’s John Brown explains how the company’s monetization policies are created to meet the needs of publishers and advertisers. Brown, the monetized policy education lead at Google, goes over why policies are created, how they’re enforced, and how they help protect Google’s advertising ecosystem. When it comes to policy enforcement, some advertisers may think Google doesn’t go far enough, while publishers may think Google goes too far. Google aims to keep the need...

Read More

OGURY RELEASES OF THUMBNAIL AD, THE WORLD'S FIRST NON-FULLSCREEN FORMAT BUILT SPECIFICALLY FOR MOBILE

Ogury | October 30, 2020

news image

Ogury, the worldwide leader in decision driven advertising declared today announces the arrival of Thumbnail Ad, the world's first non-fullscreen design manufactured explicitly for portable. Ogury is the first to showcase with Thumbnail Ad in-application. The discrete ad design shows up in an exact area inside the application and gives an exquisite and powerful advertising experience. Worked for versatile, the unit is draggable, expandable, and skippable by the client and demo...

Read More

AD TECH AND MARTECH

Google | March 16, 2021

news image

GOOGLE’S AI ADVERTISING REVOLUTION: MORE PRIVACY, BUT PROBLEMS REMAIN

In March 2021, Google announced that it was ending support for third-party cookies, and moving to “a more privacy first web.” Even though the move was expected within the industry and by academics, there is still confusion about the new model, and cynicism about whether it truly constitutes the kind of revolution in online privacy that Google claims. To assess this, we need to understand this new model and what is changing. The current advertising technology (adtech) a...

Read More

AD NETWORKS

Poshmark Inc | August 13, 2021

news image

POSHMARK WARNS OF MARKETING HIT FROM APPLE'S AD TRACKING CHANGES

Second-hand retailer Poshmark Inc on Tuesday forecast third-quarter revenue largely below estimates and warned that its marketing efforts were taking a hit from Apple Inc's new privacy controls over digital advertising tracking. Poshmark's shares slipped 7% in after hours trading, poised to settle more than 25% below its initial public offering price in January. Apple in April enforced a rule requiring developers to seek permission for gathering data that ca...

Read More

Google | May 13, 2020

news image

GOOGLE’S MONETIZATION POLICIES FOR PUBLISHERS & ADVERTISERS

Google’s John Brown explains how the company’s monetization policies are created to meet the needs of publishers and advertisers. Brown, the monetized policy education lead at Google, goes over why policies are created, how they’re enforced, and how they help protect Google’s advertising ecosystem. When it comes to policy enforcement, some advertisers may think Google doesn’t go far enough, while publishers may think Google goes too far. Google aims to keep the need...

Read More

Ogury | October 30, 2020

news image

OGURY RELEASES OF THUMBNAIL AD, THE WORLD'S FIRST NON-FULLSCREEN FORMAT BUILT SPECIFICALLY FOR MOBILE

Ogury, the worldwide leader in decision driven advertising declared today announces the arrival of Thumbnail Ad, the world's first non-fullscreen design manufactured explicitly for portable. Ogury is the first to showcase with Thumbnail Ad in-application. The discrete ad design shows up in an exact area inside the application and gives an exquisite and powerful advertising experience. Worked for versatile, the unit is draggable, expandable, and skippable by the client and demo...

Read More