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ADVERTISER PLATFORMS

PERMUTIVE & OPENX PARTNER TO HELP MARKETERS TARGET GLOBAL AUDIENCES ACCURATELY AND AT SCALE WITHOUT THIRD-PARTY COOKIES

Permutive, OpenX | November 08, 2022

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Permutive, a privacy-safe audience platform for publishers and advertisers, and OpenX Technologies, Inc., a leading global omnichannel advertising exchange, today unveiled a partnership that will enable buyers and sellers of online advertising to build and activate global audiences without using third-party cookies or device IDs while preserving the safety and security of user data. The Permutive/OpenX partnership strengthens the connection between publishers and marketers by effi...

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CHANNEL 4 HANDED MILLIONS IN BONUSES AS TV AD MARKET FALTERS AMID CORONAVIRUS

theguardian | April 06, 2020

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At a Glance: Channel 4 has handed millions in bonuses to staff as it contemplates the cost-cutting measures to cope with the hit to ad revenue caused by the coronavirus pandemic. Channel 4 wil...

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AD NETWORKS

RETICLE INTEGRATES WITH IRIS.TV

IRIS.TV, Reticle | October 05, 2021

news image

Reticle, the leading Emotional AI for digital advertising, announced its integration with IRIS.TV, the leading video data platform. Marketers will now be able to use Reticle’s emotional data signals to contextually target relevant, brand-safe inventory across thousands of IRIS-enabled™ premium publishers on connected TV and video worldwide. Reticle’s Emotional AI has a taxonomy of 19+ positive emotional signals, enabling advertisers to match the emotional tone of...

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IBM LAUNCHED AI-ENABLED SOCIAL TARGETING SOLUTION WITH INFLUENTIALS TO HELP BRANDS IDENTIFY FITTING INFLUENCERS

IBM | July 31, 2020

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IBM (NYSE: IBM) today announced the launch of Watson Advertising Social Targeting with Influential, a new solution that harnesses artificial intelligence (AI) to help brands identify influencers that best align with their brand values. The new solution within the Watson Advertising suite of targeting products marks an expanded collaboration with Influential, a leader in advanced social media technology. As brands shift advertising tactics in an increasingly fluid landscape, the social targeting ...

Read More
news image

ADVERTISER PLATFORMS

PERMUTIVE & OPENX PARTNER TO HELP MARKETERS TARGET GLOBAL AUDIENCES ACCURATELY AND AT SCALE WITHOUT THIRD-PARTY COOKIES

Permutive, OpenX | November 08, 2022

Permutive, a privacy-safe audience platform for publishers and advertisers, and OpenX Technologies, Inc., a leading global omnichannel advertising exchange, today unveiled a partnership that will enable buyers and sellers of online advertising to build and activate global audiences without using third-party cookies or device IDs while preserving the safety and security of user data. The Permutive/OpenX partnership strengthens the connection between publishers and marketers by effi...

Read More
news image

CHANNEL 4 HANDED MILLIONS IN BONUSES AS TV AD MARKET FALTERS AMID CORONAVIRUS

theguardian | April 06, 2020

At a Glance: Channel 4 has handed millions in bonuses to staff as it contemplates the cost-cutting measures to cope with the hit to ad revenue caused by the coronavirus pandemic. Channel 4 wil...

Read More
news image

AD NETWORKS

RETICLE INTEGRATES WITH IRIS.TV

IRIS.TV, Reticle | October 05, 2021

Reticle, the leading Emotional AI for digital advertising, announced its integration with IRIS.TV, the leading video data platform. Marketers will now be able to use Reticle’s emotional data signals to contextually target relevant, brand-safe inventory across thousands of IRIS-enabled™ premium publishers on connected TV and video worldwide. Reticle’s Emotional AI has a taxonomy of 19+ positive emotional signals, enabling advertisers to match the emotional tone of...

Read More
news image

IBM LAUNCHED AI-ENABLED SOCIAL TARGETING SOLUTION WITH INFLUENTIALS TO HELP BRANDS IDENTIFY FITTING INFLUENCERS

IBM | July 31, 2020

IBM (NYSE: IBM) today announced the launch of Watson Advertising Social Targeting with Influential, a new solution that harnesses artificial intelligence (AI) to help brands identify influencers that best align with their brand values. The new solution within the Watson Advertising suite of targeting products marks an expanded collaboration with Influential, a leader in advanced social media technology. As brands shift advertising tactics in an increasingly fluid landscape, the social targeting ...

Read More