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Ad Tech and Martech
ExchangeWire | April 13, 2023
Adlook, a brand growth platform for consumer marketers, is proud to partner with Adelaide, the leader in attention-based media quality measurement, to build a deep learning-powered AU-CPM buying model.
By infusing this new pricing model with placement-level media quality scores generated by Adelaide’s AU metric, marketers can optimise toward their attention goals and boost campaign performance at any cost per mille (CPM) level. This partnership makes Adlook the first deman...
EIN News | September 13, 2023
Alliant, the leading transaction-driven audience company, today announced the launch of a brand-new set of industry-leading audiences covering TV subscriber and viewership categories, paving the way for advertisers to deliver targeted advertising based on consumers’ streaming habits.
The launch includes more than 250 audiences modeled from subscription and viewership data in combinati...
clean.io, Kargo | March 17, 2021
clean.io, the quickly arising worldwide leader in malvertising anticipation for publishers and platforms, and Kargo, the leader in mobile advertising, today reported an association pointed toward saving publisher income while guaranteeing the mobile ads conveyed by means of the Kargo platform are liberated from malware.
Kargo's central goal is to help publishers drive more yield from their properties while making mobile ad experiences that serve their crowds and regard their b...
CEOWORLD magazine | July 06, 2020
The Ad World Masters agency presented a new survey about the advertising market globally and how is affected by the coronavirus pandemic. The Ad World Masters surveyed over 200 agency owners and top managers from 55 countries to evaluate their expectations and understand the condition of creative firms all around the globe.According to the survey, 57% of agencies expect their annual income to be lower in 2020 than in 2019. Though, an equivalent fraction (53%) believe they will get back on ...
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