WELCOME TO The advertising REPORT
ArcherCare Digiad LLP
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
techcrunch | February 13, 2020
GumGum is announcing that it’s raised $22 million from existing investors Morgan Stanley Expansion Capital, NEA spinout NewView Capital and Upfront Ventures. CEO Phil Schraeder said he’ll use the funds to pursue a more aggressive acquisition strategy. This Series D comes nearly five years after GumGum raised a $26 million Series C. Schraeder told me the company’s “core business has been profitable for years,” and that GumGum now has the ability to turn profita...
ADVERTISER CAMPAIGN MANAGEMENT
Reddit | June 28, 2022
In its first-ever U.S TV campaign, Reddit highlights the concept of finding and connecting with people with niche interests. The TV ad, directed by Pete Marquis, shows people sharing ideas that draw blank stares or unhelpful responses from those around them. A man muses over a shower thought to his partner, who simply walks away; a woman worries about her dying plant, so her roomie coldly suggests she “get a new one”; a cosplayer gets called a “role player” by his signifi...
Making Science | September 13, 2021
Making Science, a technological and digital marketing consultancy specialising in e-commerce and digital transformation, has acquired Agua3 Growth Engines, home of Ad-Machina’s Ad tech technological platform. With this acquisition, the consultancy is expanding its product portfolio with a scalable platform that optimises search engine campaigns by providing natural language processing solutions. Ad-Machina has previously improved the performance of larger clients campaigns by over 30%.
Taboola, DoubleVerify | August 27, 2021
Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a partnership with DoubleVerify, a leading software platform for digital media measurement, data and analytics.
With this launch, Taboola’s advertiser partners, including performance marketers, brands and media agencies, will receive access to DV’s standard brand safety and suitability targeting technology, allowing for control over the q...
MOBILE ADVERTISING, RETARGETING, AD NETWORKS
AD TECH AND MARTECH
Keep me plugged in with the best
Join thousands of your peers and receive our weekly newsletter with the latest news, industry events, customer insights, and market intelligence.
Put your news, events, company, and promotional content in front of thousands of your peers and potential customers.
Not a member yet? Not a problem, Sign Up
Sign up to contribute and publish your news, events, brand, and content with the
community for FREE