Arcs & Curves

arcsncurves.com

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We are new-age digital communications & creative design agency based in Dubai. Being one of the few Hubspot™ Silver-Partner agencies in Dubai, and with their award-winning tools at our disposal, we help clients solve the most seemingly complicated marketing puzzles, rather simply.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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VIDEOAMP PARTNERS WITH HYPHAMETRICS, INTEGRATES PANEL INSIGHTS INTO THEIR DATA MEASUREMENT SOLUTIONS

VideoAmp, HyphaMetrics | October 14, 2021

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Software and data platform, VideoAmp, announced a partnership with HyphaMetrics, the only independent cross-screen and cross-walled-garden panel, to provide cross-screen audience measurement solutions for VideoAmp clients. The partnership will integrate HyphaMetrics’ omni-channel cross-device panel measurement with VideoAmp’s commingled TV viewership data to facilitate cutting edge audience insights. “At VideoAmp we see panels as an importan...

Read More

Programmatic Advertising

THE TRADE DESK LAUNCHES KOKAI – A NEW MEDIA BUYING PLATFORM THAT BRINGS THE FULL POWER OF AI TO DIGITAL MARKETING

Business Wire | June 07, 2023

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Global advertising technology leader The Trade Desk (Nasdaq: TTD) today launched Kokai, a new approach to digital advertising innovation that incorporates major advances in distributed artificial intelligence (AI), measurement, partner integrations and a revolutionary, intuitive user experience. With these innovations and others, Kokai ensures that marketers at all levels can easily benefit from the full power and sophistication of programmatic advertising. In a major advancemen...

Read More

Display Advertising

ROKU AND BEST BUY ANNOUNCE THEIR ADVERTISING AND RETAIL RELATIONSHIP

Roku Inc. | March 13, 2023

news image

Roku Inc., a TV streaming platform, and Best Buy have recently announced the multi-faceted first-to-market relationship across their advertising and retail businesses. This partnership includes exclusive in-store availability of Roku-branded TVs, advertising sales and in-person SXSW activation. Best Buy is a consumer technology retailer based in the U.S. and is partnering with Roku to provide its first-party data for targeting and closed-loop measurement. It will also offer shop...

Read More

Ad Tech and Martech

TOTAL ECONOMIC IMPACT STUDY SHOWS VIANT DELIVERED 143% ROI

Viant | September 13, 2022

news image

Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced the results of their Total Economic Impact™(TEI) Study conducted by Forrester Consulting. Results revealed that a composite brand – based on data from four Viant customers, demonstrated a 143% return on investment over three years when consolidating ad spend on Viant’s Adelphic DSP. Viant commissioned Forrester Consulting to conduct a Total Economic Impact&tr...

Read More
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Advertiser Platforms

VIDEOAMP PARTNERS WITH HYPHAMETRICS, INTEGRATES PANEL INSIGHTS INTO THEIR DATA MEASUREMENT SOLUTIONS

VideoAmp, HyphaMetrics | October 14, 2021

Software and data platform, VideoAmp, announced a partnership with HyphaMetrics, the only independent cross-screen and cross-walled-garden panel, to provide cross-screen audience measurement solutions for VideoAmp clients. The partnership will integrate HyphaMetrics’ omni-channel cross-device panel measurement with VideoAmp’s commingled TV viewership data to facilitate cutting edge audience insights. “At VideoAmp we see panels as an importan...

Read More
news image

Programmatic Advertising

THE TRADE DESK LAUNCHES KOKAI – A NEW MEDIA BUYING PLATFORM THAT BRINGS THE FULL POWER OF AI TO DIGITAL MARKETING

Business Wire | June 07, 2023

Global advertising technology leader The Trade Desk (Nasdaq: TTD) today launched Kokai, a new approach to digital advertising innovation that incorporates major advances in distributed artificial intelligence (AI), measurement, partner integrations and a revolutionary, intuitive user experience. With these innovations and others, Kokai ensures that marketers at all levels can easily benefit from the full power and sophistication of programmatic advertising. In a major advancemen...

Read More
news image

Display Advertising

ROKU AND BEST BUY ANNOUNCE THEIR ADVERTISING AND RETAIL RELATIONSHIP

Roku Inc. | March 13, 2023

Roku Inc., a TV streaming platform, and Best Buy have recently announced the multi-faceted first-to-market relationship across their advertising and retail businesses. This partnership includes exclusive in-store availability of Roku-branded TVs, advertising sales and in-person SXSW activation. Best Buy is a consumer technology retailer based in the U.S. and is partnering with Roku to provide its first-party data for targeting and closed-loop measurement. It will also offer shop...

Read More
news image

Ad Tech and Martech

TOTAL ECONOMIC IMPACT STUDY SHOWS VIANT DELIVERED 143% ROI

Viant | September 13, 2022

Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced the results of their Total Economic Impact™(TEI) Study conducted by Forrester Consulting. Results revealed that a composite brand – based on data from four Viant customers, demonstrated a 143% return on investment over three years when consolidating ad spend on Viant’s Adelphic DSP. Viant commissioned Forrester Consulting to conduct a Total Economic Impact&tr...

Read More

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us