Arcs & Curves

arcsncurves.com

We are new-age digital communications & creative design agency based in Dubai. Being one of the few Hubspot™ Silver-Partner agencies in Dubai, and with their award-winning tools at our disposal, we help clients solve the most seemingly complicated marketing puzzles, rather simply.

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MICROSOFT ADVERTISING INTRODUCES COOKIE-BASED EXPERIMENT FUNCTIONALITY

Microsoft | April 29, 2020

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Microsoft Ads is adding an additional feature to the Experiment functionality launched last July.: cookie-based audience specifications. Microsoft notes this is preferable over Search-based Experiments for testing items such as creative testing. ...

Read More

Brand Marketing

AUDIENCEX TEAMS UP WITH YOBI TO UNLOCK AI-DRIVEN PREDICTIVE MODELING FOR AGENCIES AND BRANDS

globenewswire | August 17, 2023

news image

AUDIENCEX, the AI-enabled digital advertising partner built to optimize real-time campaign performance for brands and agencies, today announced a strategic partnership with Yobi, an AI-focused predictive data platform offering customized solutions for businesses to maximize marketing performance and shopper intelligence. The partnership between AUDIENCEX and Yobi brings deeper predictive capabilities to AUDIENCEX Intelligence (AXi), a suite of AI-powered, privacy-safe data scien...

Read More

Advertiser Platforms

YIELDMO AND IRIS.TV ANNOUNCE SMART DATA PARTNERSHIP TO DRIVE SUPERIOR ADVERTISING OUTCOMES

Yieldmo, IRIS.TV | November 10, 2022

news image

Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers and sellers, today announced an agreement to collaborate with IRIS.TV, the only data platform built for video, increasing publisher and buyer adoption of contextually enriched CTV. This partnership offering includes omnichannel contextual curation to buyers across CTV, OLV, and display advertising from leading independent data companies. “This partnership is an impor...

Read More

WALMART'S AD EXECS TO KNOW, HOT DTC COMPANIES, IHEARTMEDIA BREAKS HEARTS

businessinsider | January 22, 2020

news image

We've been tracking Walmart's efforts to challenge Amazon's ad business. Walmart's ad business is estimated to be just a fraction of Amazon's, so it's banking on its physical stores and the sales data they generate to set itself apart. It's also amassed a team of people from agency, brand, and media backgrounds to lead the push, as Advertisers are eager for a company to challenge Amazon, which is now the third-largest digital-advertising company behind Google and Face...

Read More
news image

MICROSOFT ADVERTISING INTRODUCES COOKIE-BASED EXPERIMENT FUNCTIONALITY

Microsoft | April 29, 2020

Microsoft Ads is adding an additional feature to the Experiment functionality launched last July.: cookie-based audience specifications. Microsoft notes this is preferable over Search-based Experiments for testing items such as creative testing. ...

Read More
news image

Brand Marketing

AUDIENCEX TEAMS UP WITH YOBI TO UNLOCK AI-DRIVEN PREDICTIVE MODELING FOR AGENCIES AND BRANDS

globenewswire | August 17, 2023

AUDIENCEX, the AI-enabled digital advertising partner built to optimize real-time campaign performance for brands and agencies, today announced a strategic partnership with Yobi, an AI-focused predictive data platform offering customized solutions for businesses to maximize marketing performance and shopper intelligence. The partnership between AUDIENCEX and Yobi brings deeper predictive capabilities to AUDIENCEX Intelligence (AXi), a suite of AI-powered, privacy-safe data scien...

Read More
news image

Advertiser Platforms

YIELDMO AND IRIS.TV ANNOUNCE SMART DATA PARTNERSHIP TO DRIVE SUPERIOR ADVERTISING OUTCOMES

Yieldmo, IRIS.TV | November 10, 2022

Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers and sellers, today announced an agreement to collaborate with IRIS.TV, the only data platform built for video, increasing publisher and buyer adoption of contextually enriched CTV. This partnership offering includes omnichannel contextual curation to buyers across CTV, OLV, and display advertising from leading independent data companies. “This partnership is an impor...

Read More
news image

WALMART'S AD EXECS TO KNOW, HOT DTC COMPANIES, IHEARTMEDIA BREAKS HEARTS

businessinsider | January 22, 2020

We've been tracking Walmart's efforts to challenge Amazon's ad business. Walmart's ad business is estimated to be just a fraction of Amazon's, so it's banking on its physical stores and the sales data they generate to set itself apart. It's also amassed a team of people from agency, brand, and media backgrounds to lead the push, as Advertisers are eager for a company to challenge Amazon, which is now the third-largest digital-advertising company behind Google and Face...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us