home.aspx
 
EVENTS

 Aprimo Sync! 2020 (Global)
APRIMO SYNC! 2020 (GLOBAL)
April 07-09, 2020
Join us at Aprimo Sync! 2019 to experience peer-driven interactive discussions led by industry thought leaders, on-site and off-site networking opportunities with peers and leaders, and more. Early bird pricing is still available!

ContentTECH Summit
CONTENTTECH SUMMIT
April 20-22, 2020
Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Come to the ContentTECH Summit to learn ...

AroundCampus Group

SHARESHARESHARE
AroundCampus Group is a 42-year-old college-obsessed media and marketing company with deep campus relationships and a national footprint of over 250 campuses. Our ever-advancing goal is to produce relevant media and facilitate meaningful moments for college students, parents, and faculty to encounter, experience, and engage with exceptional brands through an omni-channel approach. AroundCampus is built to perform multi-directional campaigns, meeting its target audiences where they are, when they’re listening, and communicating with them in their language.
SHARESHARESHARE

RELATED NEWS


Attending the Future of TV advertising conference held in London late last year (Dec 2016), it became clear that clients and media agencies – Unilever, Group M, OMD, Publicis, Dentsu Aegis, among others – agreed that traditional TV remains a critical component of the media mix on a global basis, but also that the landscape is changing fast and broadcasters are having to adapt to remain relevant....
THE MEDIA ONLINE
READ MORE

Researchers from Harvard University, Dickinson College and Michigan State University College of Law are calling for industry regulation to curtail the digital alteration of images in advertising. Researchers say the well-documented connection between misleading beauty standards and harmful effects on public health such as increased risk for eating disorders makes the need to scale up prevention efforts an urgent matter. "Many studies indicate exposure to unrealistic standards of beauty, suc...
QZ
READ MORE

Advertising will be “key to the UK’s post-Brexit success”, culture secretary Karen Bradley told the Advertising Association’s LEAD conference in London this morning (26 January). However, she gave no specific policy commitments to protect the industry or its talent from new immigration controls or Britain’s exit from the European single market.In a speech that lauded advertising’s contribution to the economy, she said the government will “provide as much...
MARKETING WEEK
READ MORE

The Internet Advertising Bureau UK has named Jon Mew as its new chief executive.Mew has been the IAB’s Chief Operating Officer since September 2014. He joined in November 2008 as the first Head of Mobile, before moving into the role of Director of Mobile and Operations which involved merging mobile into the core part of the business. This year mobile overtook desktop to become the biggest digital platform, in terms of display adspend. Mew has worked across a variety of media and prior to t...
IAB UK
READ MORE

Local merchants selling CPG products and home appliances don’t have the resources to prioritize marketing, especially in digital channels.That’s a problem for CPG brands and appliance manufacturers, who know that some of the biggest buys happen in-store.Enter Netsertive, which in 2009 set out to bridge the gap between brands and local distributors. It recognized that stronger brand-to-local relationships and better digital marketing for small businesses could drive revenue on both en...
ADEXCHANGER
READ MORE

Fix Network World announces the appointment of Carl Brabander, former Vice President of Marketing to the new senior role of Head of Global Franchise Development, effective January 1, 2019. Carl joined Fix Auto Canada as Vice President of Marketing in 2014 and has since led global marketing, advertising and brand strategies that have helped establish and grow Fix Network World’s brands worldwide. As Head of Global Franchise Development, Carl will be responsible for working in close collabor...
FIXAUTO
READ MORE

EVENTS

 Aprimo Sync! 2020 (Global)
APRIMO SYNC! 2020 (GLOBAL)
April 07-09, 2020
Join us at Aprimo Sync! 2019 to experience peer-driven interactive discussions led by industry thought leaders, on-site and off-site networking opportunities with peers and leaders, and more. Early bird pricing is still available!

ContentTECH Summit
CONTENTTECH SUMMIT
April 20-22, 2020
Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Come to the ContentTECH Summit to learn ...