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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
borneobulletin | January 13, 2020
Two powerful Maryland politicians want that ad chasing you around the Internet to pay the state for the privilege of collecting your data. Maryland’s current and former Senate presidents have proposed a novel way to pioneer taxes on targetted digital advertising, a plan they estimate could deliver more than USD100 million per year to help pay for a sweeping education overhaul. In what appears to be first-in-the-nation legislation, social media companies such as Facebook and Google would fa...
thedrum | January 29, 2020
As advertisers, we’re constantly striving to attain the holy grail of media: increase audience reach. So far, there is no magic lamp or ‘open sesame’ and each brand takes their own unique approach when trying to reach their target audience. Some trendier approaches tend to include personalization or adapting to your audience. Much of the current strategic focus is on delivering quality content, which is important in its own right. However, the way in which we create strategic t...
Colling Media | February 16, 2021
Phoenix-based advertising and marketing firm Colling Media uses Google's recently released Attribution Beta program to help clients assign credit for digital advertising conversions when consumers interact with multiple marketing tactics and channels.
Attribution is an attempt to assign credit for various advertising and marketing tactics. Solving this problem can be challenging. For example, a consumer sees an ad on a website, fills out a form on Facebook, hears a radio comme...
MeetingPrep.com | December 09, 2020
After two years of improvement and pilot testing, MyersBizNet has dispatched MeetingPrep.com, a media and advertising industry-explicit search engine coordinated to help and advance B2B marketers, educators, diversity professionals and job seekers. The vertical search engine is coordinated with MyersBizNet's industry-driving education, research and workforce development assets MediaVillage, AdvancingDiversity.org and The Myers Report.
MeetingPrep vertical industry search is th...
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