Atmosphere Proximity

atmosphereproximity.com

Born at the onset of the digital revolution, Atmosphere Proximity architects, designs and manages transformative digital initiatives that drive value. From business platforms & ecosystems to products & services to marketing communication experiences, our work is fueled by a native understanding of and relentless focus on consumer needs and behavior.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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Ad Tech and Martech

NATIONAL WORLD ANNOUNCES PARTNERSHIP WITH DANADS TO DEVELOP A SELF-SERVE ADVERTISING PLATFORM

National World, DanAds | August 18, 2022

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National World today (August 16th, 2022) announces that it is building a custom self-serve advertising platform with DanAds. The new ad platform will automate the ad buying process and offer greater flexibility to advertisers, allowing businesses of all sizes to easily access National World’s portfolio. To design the platform, National World has partnered with DanAds – an industry expert with experience supporting global media brands like Bloomberg Media and the Washington Post.
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Ad Tech and Martech

DISNEY AND AD-TECH FIRMS AGREE TO PRIVACY CHANGES FOR CHILDREN’S APPS

Disney, Viacom | April 15, 2021

news image

In legal settlements that could reshape the children’s app market, Disney, Viacom and 10 advertising technology firms have agreed to remove certain advertising software from children’s apps to address accusations that they violated the privacy of millions of youngsters. The agreements resolve three related class-action cases involving some of the largest ad-tech companies — including Twitter’s MoPub — and some of the most popular children’s apps...

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Mobile Advertising

ADVERTISERS TRIPLE THEIR UPFRONT COMMITMENT WITH SNAP

Snapchat | April 26, 2021

news image

Advertisers are increasing their spending on Snap as the world reopens. Snap reported US$770 million in Q1 revenue on Thursday, a 66% growth year on year, as the number of advertisers it deals with nearly doubled. Snap's ad business is expanding in all ways. Direct response ads currently account for more than half of the platform's revenue. Snap, on the other hand, tripled the number of upfront commitments it got from brands this year compared to 2020....

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Advertiser Campaign Management, Brand Marketing

AMAZON TO SHARE CASHIERLESS STORE DATA WITH BRANDS AND ADVERTISERS

Amazon | June 30, 2022

news image

Amazon.com Inc. developed cashierless technology to expedite trips to the grocery store or convenience store. It now wants to use the tracking system to assist brands and advertisers in determining how to sell more products. The company announced plans to share data from its shopper-tracking cameras and sensors in a blog post on Wednesday. Among other things, Amazon would tell brands how many people bought an item pulled from a shelf, how many returned it, and how many bought it l...

Read More
news image

Ad Tech and Martech

NATIONAL WORLD ANNOUNCES PARTNERSHIP WITH DANADS TO DEVELOP A SELF-SERVE ADVERTISING PLATFORM

National World, DanAds | August 18, 2022

National World today (August 16th, 2022) announces that it is building a custom self-serve advertising platform with DanAds. The new ad platform will automate the ad buying process and offer greater flexibility to advertisers, allowing businesses of all sizes to easily access National World’s portfolio. To design the platform, National World has partnered with DanAds – an industry expert with experience supporting global media brands like Bloomberg Media and the Washington Post.
Read More

news image

Ad Tech and Martech

DISNEY AND AD-TECH FIRMS AGREE TO PRIVACY CHANGES FOR CHILDREN’S APPS

Disney, Viacom | April 15, 2021

In legal settlements that could reshape the children’s app market, Disney, Viacom and 10 advertising technology firms have agreed to remove certain advertising software from children’s apps to address accusations that they violated the privacy of millions of youngsters. The agreements resolve three related class-action cases involving some of the largest ad-tech companies — including Twitter’s MoPub — and some of the most popular children’s apps...

Read More
news image

Mobile Advertising

ADVERTISERS TRIPLE THEIR UPFRONT COMMITMENT WITH SNAP

Snapchat | April 26, 2021

Advertisers are increasing their spending on Snap as the world reopens. Snap reported US$770 million in Q1 revenue on Thursday, a 66% growth year on year, as the number of advertisers it deals with nearly doubled. Snap's ad business is expanding in all ways. Direct response ads currently account for more than half of the platform's revenue. Snap, on the other hand, tripled the number of upfront commitments it got from brands this year compared to 2020....

Read More
news image

Advertiser Campaign Management, Brand Marketing

AMAZON TO SHARE CASHIERLESS STORE DATA WITH BRANDS AND ADVERTISERS

Amazon | June 30, 2022

Amazon.com Inc. developed cashierless technology to expedite trips to the grocery store or convenience store. It now wants to use the tracking system to assist brands and advertisers in determining how to sell more products. The company announced plans to share data from its shopper-tracking cameras and sensors in a blog post on Wednesday. Among other things, Amazon would tell brands how many people bought an item pulled from a shelf, how many returned it, and how many bought it l...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us