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EVENTS

 Aprimo Sync! 2020 (Global)
APRIMO SYNC! 2020 (GLOBAL)
April 07-09, 2020
Join us at Aprimo Sync! 2019 to experience peer-driven interactive discussions led by industry thought leaders, on-site and off-site networking opportunities with peers and leaders, and more. Early bird pricing is still available!

ContentTECH Summit
CONTENTTECH SUMMIT
April 20-22, 2020
Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Come to the ContentTECH Summit to learn ...

Atmosphere Proximity

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Born at the onset of the digital revolution, Atmosphere Proximity architects, designs and manages transformative digital initiatives that drive value. From business platforms & ecosystems to products & services to marketing communication experiences, our work is fueled by a native understanding of and relentless focus on consumer needs and behavior.
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A New York federal judge has let Target Corp. escape numerous counterclaims filed by a former business partner that provided services to the retailer’s online advertisers, though the judge declined to grant Target’s quick win request on its claim the advertising servicer owed it more than $9 million in revenue....
HTTPS://WWW.LAW360.COM
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After decades of focusing on blue-chip brands, TV ad sales executives are starting to sweat much smaller stuff. TV has long attracted the world’s largest sponsors, like Procter & Gamble, Coca-Cola and General Motors. This year, TV networks are chasing upstart advertisers such as the makers of Casper mattresses, Peloton exercise equipment and Warby Parker eyeglasses. No one is abandoning the nation’s ad giants. But sales executives are increasingly interested in harvesting the new...
VARIETY
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Ads.txt is showing publishers that domain spoofing remains a big problem for their video ad businesses. In a study being published Dec. 12 by independent consultant Matthew Goldstein, a group of 16 publishers including The Washington Post, Daily Mail, Turner, The New York Times and USA Today found that advertisers spent $3.5 million a day on fake video inventory that falsely claims to come from their sites. At that rate, the money spent on fake inventory would come to about $1.3 billion a year. ...
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After five days of silence from Facebook’s top management over issues arising from misappropriation of Facebook user data by outside sources, CEO Mark Zuckerberg said the company plans to audit all apps that had access to user information prior to a company change of policy in 2014. In a Facebook post, Zuckerberg today addressed the ongoing crisis facing the company since the British firm Cambridge Analytica and a team of researchers reportedly accessed information from as many as 50 milli...
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San Francisco: The US Department of Housing and Urban Development that has charged Facebook for housing discrimination via its advertising policies, is also probing Google and Twitter's housing ad policies.   According to The Washington Post, the department officials told Twitter and Google about a probe into their advertising policies and a review is still ongoing. They want to make sure that other companies aren't getting away with something that one company is investigated f...

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We can talk about how shopping needs to be an event, how millennials respond more to experiences and influencers than the latest collection from Abercrombie (remember those days?), but what does that actually look like? Pop-ups have gone from a trend to a common part of our retail and marketing vernacular. With retail and media doing a synchronized swan dive, expect to see special-interest communities looking for experiences (and things to buy) that relate to their passions....
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EVENTS

 Aprimo Sync! 2020 (Global)
APRIMO SYNC! 2020 (GLOBAL)
April 07-09, 2020
Join us at Aprimo Sync! 2019 to experience peer-driven interactive discussions led by industry thought leaders, on-site and off-site networking opportunities with peers and leaders, and more. Early bird pricing is still available!

ContentTECH Summit
CONTENTTECH SUMMIT
April 20-22, 2020
Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Come to the ContentTECH Summit to learn ...