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Fiksu | July 07, 2020
Fiksu, a renowned, cross-environment programmatic platform, announces the launch of BidMind, a self-serve platform for marketing on CTV. For over a decade, Fiksu has been uniting the industry's largest proprietary datasets with powerful optimization and segmentation tools helping performance-driven marketers target specific audiences more likely to engage with their product on mobile or the web. BidMind represents an evolution of these algorithms applied in the CTV environment.BidMind ...
Ad Tech and Martech
LUMA Partners | April 08, 2021
Seven ad tech companies made transactions valued at over $1 billion in the first quarter of 2021 – double the amount that’s happened in the past few years combined. “We’ve got a perfect storm here of different forces lining up, which created such a strong quarter,” said Conor McKenna, LUMA Partners director. The ad tech investment banking firm LUMA tallied up recent deals in its Q1 2021 Market Report last week. Multiple paths to get to $1 billi...
Ad Networks
IBM | January 11, 2022
IBM Watson Advertising today announced the availability of data from The Weather Company, an IBM Business, on AWS Data Exchange, an Amazon Web Services (AWS) platform. The AWS Data Exchange allows businesses to easily find and subscribe to third-party data in the cloud. Providing data from the world's most accurate weather forecaster1, IBM Watson Advertising's Weather Analytics harness the relationship between weather and consumer behavior using artificial intelligence to ...
AdAmp | February 05, 2021
AdAmp, the company revolutionizing access to TV advertising for small to mid-sized organizations and agencies, has officially come online and is carrying its full suite of capacities to a portion of the market that has generally been avoided with regards to the chance to experience the force of TV advertising. AdAmp was made recognizing the challenge and the chance neighborhood organizations have in the upcoming recovery period. There are almost 30 million SMB businesses in the U....
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