Atypic is a communication agency specialized in Corporate and Brand Activation, based in Louvain-la-Neuve. It is our mission to discover the possibilities where you cannot (any longer) see them, to link them and organise them in order to extract what is essential from them: your differentiation.

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Advertiser Platforms

CREATOR GUIDED SHOPPING PLATFORM LTK LAUNCHES SOCIAL MEDIA ADVERTISING FOR BRANDS

Business Wire | April 03, 2023

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LTK, the global creator marketing platform, today launched social media advertising for brands to further leverage LTK Creator content to drive business outcomes. The new LTK Boost™ advertising solution allows brands to amplify creator collaboration content directly from the creator’s social media handles – leading to higher engagement and conversion. Brand investment in LTK Creators continued to increase last year with brand campaigns growing nearly 50% in the...

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Ad Networks

MEDIAOCEAN ACQUIRES FLASHTALKING FOR A REPORTED $500 MILLION

Mediaocean, Flashtalking | July 19, 2021

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Mediaocean will buy independent global ad server Flashtalking to establish a "neutral tech platform" with a combined annual media spend of $200 billion. According to The Wall Street Journal, it will pay $500 million for the New York-based company, which has annual revenue of between $100 and $150 million. Mediaocean provides advertising workflow software that drives $70 billion in television advertising in the United States, but it is also actively pursuin...

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Ad Tech and Martech

UPSOLVER ANNOUNCES SUPPORT FOR AWS FOR ADVERTISING AND MARKETING INITIATIVE

Upsolver | December 01, 2022

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Upsolver, the company dedicated to making data in motion accessible to every data practitioner, announced support for the AWS for Advertising and Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation. AWS for Advertising and Marketing is an initiative featuring services and solutions purpose-built to meet the needs of advertising agencies, marketers, publishers, ad technology providers, and analytics service providers. The ...

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LYFT BUYS HALO CARS FOR DIGITAL CAR-TOP ADVERTISING

autoblog | February 23, 2020

news image

Lyft has bought U.S.-based startup Halo Cars, which allows drivers to make money through digital advertisements displayed on top of their vehicles. The deal, first reported by Axios, was confirmed by the ride-hailing company on Friday. Lyft did not comment on the financing of the deal. Halo Cars was founded in 2018 and has operations in U.S. markets such as New York and Chicago. Lyft and larger rival Uber, both based in San Francisco, are pursuing different roads in search of profitability, with...

Read More
news image

Advertiser Platforms

CREATOR GUIDED SHOPPING PLATFORM LTK LAUNCHES SOCIAL MEDIA ADVERTISING FOR BRANDS

Business Wire | April 03, 2023

LTK, the global creator marketing platform, today launched social media advertising for brands to further leverage LTK Creator content to drive business outcomes. The new LTK Boost™ advertising solution allows brands to amplify creator collaboration content directly from the creator’s social media handles – leading to higher engagement and conversion. Brand investment in LTK Creators continued to increase last year with brand campaigns growing nearly 50% in the...

Read More
news image

Ad Networks

MEDIAOCEAN ACQUIRES FLASHTALKING FOR A REPORTED $500 MILLION

Mediaocean, Flashtalking | July 19, 2021

Mediaocean will buy independent global ad server Flashtalking to establish a "neutral tech platform" with a combined annual media spend of $200 billion. According to The Wall Street Journal, it will pay $500 million for the New York-based company, which has annual revenue of between $100 and $150 million. Mediaocean provides advertising workflow software that drives $70 billion in television advertising in the United States, but it is also actively pursuin...

Read More
news image

Ad Tech and Martech

UPSOLVER ANNOUNCES SUPPORT FOR AWS FOR ADVERTISING AND MARKETING INITIATIVE

Upsolver | December 01, 2022

Upsolver, the company dedicated to making data in motion accessible to every data practitioner, announced support for the AWS for Advertising and Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation. AWS for Advertising and Marketing is an initiative featuring services and solutions purpose-built to meet the needs of advertising agencies, marketers, publishers, ad technology providers, and analytics service providers. The ...

Read More
news image

LYFT BUYS HALO CARS FOR DIGITAL CAR-TOP ADVERTISING

autoblog | February 23, 2020

Lyft has bought U.S.-based startup Halo Cars, which allows drivers to make money through digital advertisements displayed on top of their vehicles. The deal, first reported by Axios, was confirmed by the ride-hailing company on Friday. Lyft did not comment on the financing of the deal. Halo Cars was founded in 2018 and has operations in U.S. markets such as New York and Chicago. Lyft and larger rival Uber, both based in San Francisco, are pursuing different roads in search of profitability, with...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us