Avalaunch Media

Kubient | October 15, 2020

Kubient, Inc. (NasdaqCM: KBNT, KBNTW) ("Kubient" or the "Company"), the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, announced its latest findings of fraudulent activity occurring within the programmatic ecosystem. Via its patent pending Kubient Artificial Intelligence (KAI) ad fraud prevention, now available to the public, Kubient detected Wease.IM, a scheme that was duping b...

IAB | November 02, 2020

News has always played a critical role in the lives of consumers. In 2020, the importance of timely, trusted news was amplified as everyone sought updates related to the global pandemic, social injustice, economic uncertainty, and the impending Presidential Election. However, while news outlets experienced record viewership, readership, and listenership, advertising dollars had not increased in a commensurate way. In fact, some brands had backed away from advertising on these platfor...

news.err | February 27, 2020

The Ministry of Culture is preparing a draft that will mitigate the time restrictions assigned to TV and radio advertising. The planned amendment would also prohibit the children's shows ordered by the sponsors. Currently, the law says that a TV or a radio channel is not allowed to show more than 12 minutes of advertisements in an hour. The culture ministry is preparing a draft to take over a European Directive, which will mitigate the advertising requirements. According to the ministry'...

ADVERTISER PLATFORMS

Taboola, DoubleVerify | August 27, 2021

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a partnership with DoubleVerify, a leading software platform for digital media measurement, data and analytics. With this launch, Taboola’s advertiser partners, including performance marketers, brands and media agencies, will receive access to DV’s standard brand safety and suitability targeting technology, allowing for control over the q...