AVATAR South Africa

avataragency.co.za

AVATAR is an established and successful full-service challenger marketing agency with digital at the core. AVATAR unites a professional team of digital experts which consists of creatives, developers, writers, strategists, account managers, producers and many others. Our streamlined approach in bringing our various departments together allows us to fulfil digital projects of all sizes timeously.

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GOOGLE ADS NOW PREVENTS ADVERTISING FACE MASKS

seroundtable | March 11, 2020

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Google is now not allowing its advertisers to bid and place ads on face mask related keywords. Lane Rizzardini first notified me of this on Twitter by sharing a screen shot of Google Ads disallowing this in the advertising portal. If you try to search for these keywords, I personally do not see any Google Ads show up in Google search.Google sent Search Engine Land a statement that reads "We're committed to protecting users and surfacing helpful, authoritative information as the coronavi...

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Ad Networks

MEDIAOCEAN ACQUIRES FLASHTALKING FOR A REPORTED $500 MILLION

Mediaocean, Flashtalking | July 19, 2021

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Mediaocean will buy independent global ad server Flashtalking to establish a "neutral tech platform" with a combined annual media spend of $200 billion. According to The Wall Street Journal, it will pay $500 million for the New York-based company, which has annual revenue of between $100 and $150 million. Mediaocean provides advertising workflow software that drives $70 billion in television advertising in the United States, but it is also actively pursuin...

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GOOGLE TESTS ‘CURBSIDE PICKUP’ BADGE FOR LOCAL SHOPPING ADS TO HELP DURING COVID-19

Google | May 12, 2020

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Google Shopping has launched a beta test noting "curbside pickup" to help brick-and-mortar retailers call out options for customers during COVID-19. Google Ads has released an update to help local businesses trying to move inventory during COVID-1...

Read More

VIZIO PURSUES A LATE-MOVER ADVANTAGE IN CTV AD SALES

Vizio | February 18, 2020

news image

With the launch of an ad sales division in December, Vizio is taking full advantage of the work its competitors have done to educate buyers on CTV advertising. “We’re piggybacking on the success of Roku, Samsung and Amazon,” said Mike O’Donnell, SVP of Vizio’s platform business. Similar to other device makers, Vizio’s proposition is to continue to monetize one-off smart TV sales through ongoing ad sales. For buyers, the opportunity is to reach a ...

Read More
news image

GOOGLE ADS NOW PREVENTS ADVERTISING FACE MASKS

seroundtable | March 11, 2020

Google is now not allowing its advertisers to bid and place ads on face mask related keywords. Lane Rizzardini first notified me of this on Twitter by sharing a screen shot of Google Ads disallowing this in the advertising portal. If you try to search for these keywords, I personally do not see any Google Ads show up in Google search.Google sent Search Engine Land a statement that reads "We're committed to protecting users and surfacing helpful, authoritative information as the coronavi...

Read More
news image

Ad Networks

MEDIAOCEAN ACQUIRES FLASHTALKING FOR A REPORTED $500 MILLION

Mediaocean, Flashtalking | July 19, 2021

Mediaocean will buy independent global ad server Flashtalking to establish a "neutral tech platform" with a combined annual media spend of $200 billion. According to The Wall Street Journal, it will pay $500 million for the New York-based company, which has annual revenue of between $100 and $150 million. Mediaocean provides advertising workflow software that drives $70 billion in television advertising in the United States, but it is also actively pursuin...

Read More
news image

GOOGLE TESTS ‘CURBSIDE PICKUP’ BADGE FOR LOCAL SHOPPING ADS TO HELP DURING COVID-19

Google | May 12, 2020

Google Shopping has launched a beta test noting "curbside pickup" to help brick-and-mortar retailers call out options for customers during COVID-19. Google Ads has released an update to help local businesses trying to move inventory during COVID-1...

Read More
news image

VIZIO PURSUES A LATE-MOVER ADVANTAGE IN CTV AD SALES

Vizio | February 18, 2020

With the launch of an ad sales division in December, Vizio is taking full advantage of the work its competitors have done to educate buyers on CTV advertising. “We’re piggybacking on the success of Roku, Samsung and Amazon,” said Mike O’Donnell, SVP of Vizio’s platform business. Similar to other device makers, Vizio’s proposition is to continue to monetize one-off smart TV sales through ongoing ad sales. For buyers, the opportunity is to reach a ...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us