AVATAR South Africa

Hulu | July 18, 2020

Long-known as a an expensive platform for ads, Hulu is now making a play for small and medium-sized businesses.The company announced a beta launch for a self-service ad platform, with a low minimum budget of just $500.Brands who are whitelisted will find a streamlined, simple interface that walks them through setup and launch.Advertisers choose a date range, audience targeting, budget, and then an area to upload their ad.A dashboard will also show advertisers what they&rs...

AdGreetz | August 13, 2020

AdGreetz, the industry's leading video personalization platform, today announced a partnership with TikTok, the social-networking service that is currently the most downloaded app in the world. The relationship extends TikTok's platform capabilities significantly, enabling advertisers globally to more-effectively communicate with users by producing, deploying and optimizing relevant, hyper-personalized content and messaging delivered in real time. "The world around us is changing da...

AD NETWORKS

European Commission | April 26, 2022

On Saturday 23rd March, European Union lawmakers developed an agreement on basic structure of the legislation aimed at reducing the negative impacts of the social media sites and other digital platform. This agreement was came to picture after the more than 16 hours of negotiations. This new legislation named Digital Services Act (DSA) led by European Commissioner Margrethe Vestager to gain some level of control in Alphabet unit Google, Meta, and different US tech giants. <...

AD NETWORKS

AniView | January 31, 2022

AniView a leading provider of holistic end-to-end video ad-serving Saas platform for publishers, launches its Server-Side Ad Insertion (SSAI) feature, which allows advertisers to seamlessly insert video ads into high-quality, long-form content. Providing a similar user experience to broadcast TV, SSAI enables a buffer-less transition from content to ad, and then back to content. Audiences today are consuming much more episodic, long-form video on demand (VOD) and live-streaming co...