AVATAR South Africa

ADLUCENT | September 21, 2020

Effectively measuring return on investment is a prime concern of every marketer, but getting a precise answer is elusive. In response, Adlucent, the Austin-based performance digital agency, has developed Lift Mentality, an incrementality-testing technology that helps advertisers understand the impact of specific marketing channels on their bottom line. Lift Mentality enables marketers across the e -commerce marketplace to answer their most pressing question, "How effective is my advertising...

ADVERTISER PLATFORMS

MGID, Oracle | September 16, 2021

MGID, the global pioneer in native advertising, has directly integrated Oracle Moat into its platform, to provide enhanced measurement, transparency and verification to its advertisers. Oracle Moat Analytics will give MGID’s advertisers access to trusted third-party measurement for every aspect of their native and display campaign performance, including viewability and attention, reach, and frequency, as well as sales lift measurement. With the integration, advertisers will ...

searchenginejournal | February 29, 2020

Prices for Sponsored Product ads, Amazon’s most popular ad product, are continuing to go up according to a new report. The report from eMarketer contains data from multiple firms that manage clients who buy Amazon ads. Merkle reports that, among its clients in North America that have been spending on Amazon for at least a year, Q4 2019 spending on Sponsored Product ads was up 63%. Data from Tinuiti shows that spending on Amazon sponsored product ads was up 30% among its clients during the ...

prnewswire | January 28, 2020

A new white paper from ad tech innovator Targetable finds that restaurant owners and other entrepreneurs are moving en masse from traditional media to social media advertising platforms that offer the ability to localize, target specific demographic groups and generate new customers and revenue in a time-efficient manner. In fact, the San Diego-based marketing platform notes, 2019 marked an important milestone in the US advertising sector, a year that for the first time saw dollars spent on digi...