AWE, data minded B2B

awe.fr

Since 2011, AWE has developed a unique experience in B2B marketing. Our solutions answer the 2 main problems of the actors of the industry: acquisition of customers online and measurement of the commercial performance of the marketing actions. The company covers 4 areas of expertise: - The acquisition of professional audiences on Google, email and Linkedin databases. - Data: audience segmentation (Google Analytics) and customer data (CRM / Salesforce) - Prospect nurturing: marketing automation (Marketo, Pardot, Eloqua) - Content: content marketing devices Consulting and technology company , AWE develops its own "Decide" monitoring and reporting platform for its customers.

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COCA-COLA SPENT $4.24BN FOR ADVERTISING IN 2019, $20BN IN THE LAST 5 YEARS

thepolicytimes | March 04, 2020

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Data gathered by Learnbonds.com indicates that Coca-Cola spent a staggering $4.24 billion in 2019 for advertising and marketing. Furthermore, the giant beverage manufacturer has utilized about $20 billion in advertising in the last five years. On average, Coca-Cola has spent an average of $4 billion in advertising over the last six years. In 2018, the company spent $4.11 billion on advertising, an increase of 3.6% from the $3.96 billion spent in 2017. In 2016 the company spent $4 billion on glob...

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LOCAL MEDIA CONSORTIUM AND GOOGLE NEWS INITIATIVE RELEASE MAGID RESEARCH FINDINGS ON LOCAL MEDIA ADVERTISER PERCEPTION AND STRATEGIES

Local Media Consortium | July 17, 2020

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The Local Media Consortium and the Google News Initiative today announced the results of a survey examining advertiser perceptions of local media and what local media can do to strengthen their digital ad strategies. The study, conducted by leading business strategy and research company Magid and titled 2020 Advertiser Assessment of Local Media Digital Advertising, analyzed the views of national and local advertisers and ad agencies across the U.S., focusing on how local media can better address...

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HIVESTACK, CLEAR CHANNEL OUTDOOR AMERICAS PARTNERSHIP BRINGS PROGRAMMATIC BUYERS ADDITIONAL SCALE ACROSS THE U.S.

Hivestack, Clear Channel Outdoor Holdings, Inc. | September 21, 2021

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Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company announced a partnership with Clear Channel Outdoor Americas (CCOA), the U.S. based business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) one of the world's largest outdoor advertising companies. Through this new partnership, CCOA will offer advertisers a way to buy DOOH inventory programmatically through the Hivestack SSP, in addition to direct, across CCOA's nationwide digital footprint in the U...

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TAPNATION INTEGRATES ADVERTY'S IN-GAME AD TECHNOLOGY

Adverty | July 07, 2021

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Adverty AB (publ), a leading in-game advertising specialist, announced a partnership with TapNation, as the French hypercasual publisher incorporates Adverty's seamless in-game ad formats into several current and upcoming titles - the result of a successful Q1 trial with clear positive uplift on all key metrics. TapNation, a Paris-based producer of hyper-casual games, has incorporated Adverty's seamless In-Play advertising technology into many of its products and plans to ...

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AD NETWORKS

COCA-COLA SPENT $4.24BN FOR ADVERTISING IN 2019, $20BN IN THE LAST 5 YEARS

thepolicytimes | March 04, 2020

Data gathered by Learnbonds.com indicates that Coca-Cola spent a staggering $4.24 billion in 2019 for advertising and marketing. Furthermore, the giant beverage manufacturer has utilized about $20 billion in advertising in the last five years. On average, Coca-Cola has spent an average of $4 billion in advertising over the last six years. In 2018, the company spent $4.11 billion on advertising, an increase of 3.6% from the $3.96 billion spent in 2017. In 2016 the company spent $4 billion on glob...

Read More
news image

LOCAL MEDIA CONSORTIUM AND GOOGLE NEWS INITIATIVE RELEASE MAGID RESEARCH FINDINGS ON LOCAL MEDIA ADVERTISER PERCEPTION AND STRATEGIES

Local Media Consortium | July 17, 2020

The Local Media Consortium and the Google News Initiative today announced the results of a survey examining advertiser perceptions of local media and what local media can do to strengthen their digital ad strategies. The study, conducted by leading business strategy and research company Magid and titled 2020 Advertiser Assessment of Local Media Digital Advertising, analyzed the views of national and local advertisers and ad agencies across the U.S., focusing on how local media can better address...

Read More
news image

PROGRAMMATIC ADVERTISING

HIVESTACK, CLEAR CHANNEL OUTDOOR AMERICAS PARTNERSHIP BRINGS PROGRAMMATIC BUYERS ADDITIONAL SCALE ACROSS THE U.S.

Hivestack, Clear Channel Outdoor Holdings, Inc. | September 21, 2021

Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company announced a partnership with Clear Channel Outdoor Americas (CCOA), the U.S. based business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) one of the world's largest outdoor advertising companies. Through this new partnership, CCOA will offer advertisers a way to buy DOOH inventory programmatically through the Hivestack SSP, in addition to direct, across CCOA's nationwide digital footprint in the U...

Read More
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AD NETWORKS

TAPNATION INTEGRATES ADVERTY'S IN-GAME AD TECHNOLOGY

Adverty | July 07, 2021

Adverty AB (publ), a leading in-game advertising specialist, announced a partnership with TapNation, as the French hypercasual publisher incorporates Adverty's seamless in-game ad formats into several current and upcoming titles - the result of a successful Q1 trial with clear positive uplift on all key metrics. TapNation, a Paris-based producer of hyper-casual games, has incorporated Adverty's seamless In-Play advertising technology into many of its products and plans to ...

Read More

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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