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thepolicytimes | March 04, 2020
Data gathered by Learnbonds.com indicates that Coca-Cola spent a staggering $4.24 billion in 2019 for advertising and marketing. Furthermore, the giant beverage manufacturer has utilized about $20 billion in advertising in the last five years. On average, Coca-Cola has spent an average of $4 billion in advertising over the last six years. In 2018, the company spent $4.11 billion on advertising, an increase of 3.6% from the $3.96 billion spent in 2017. In 2016 the company spent $4 billion on glob...
Local Media Consortium | July 17, 2020
The Local Media Consortium and the Google News Initiative today announced the results of a survey examining advertiser perceptions of local media and what local media can do to strengthen their digital ad strategies. The study, conducted by leading business strategy and research company Magid and titled 2020 Advertiser Assessment of Local Media Digital Advertising, analyzed the views of national and local advertisers and ad agencies across the U.S., focusing on how local media can better address...
Hivestack, Clear Channel Outdoor Holdings, Inc. | September 21, 2021
Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company announced a partnership with Clear Channel Outdoor Americas (CCOA), the U.S. based business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) one of the world's largest outdoor advertising companies. Through this new partnership, CCOA will offer advertisers a way to buy DOOH inventory programmatically through the Hivestack SSP, in addition to direct, across CCOA's nationwide digital footprint in the U...
Adverty | July 07, 2021
Adverty AB (publ), a leading in-game advertising specialist, announced a partnership with TapNation, as the French hypercasual publisher incorporates Adverty's seamless in-game ad formats into several current and upcoming titles - the result of a successful Q1 trial with clear positive uplift on all key metrics.
TapNation, a Paris-based producer of hyper-casual games, has incorporated Adverty's seamless In-Play advertising technology into many of its products and plans to ...
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