WELCOME TO The advertising REPORT
AWE, data minded B2B
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Dentsu | June 09, 2022
Dentsu is launching a new Contextual Intelligence tool across its U.S. media agencies. Contextual targeting has gained relevance as Apple and Google take moves to limit web monitoring.
Contextual Intelligence uses unique algorithms to link brand targets with content across Carat, Dentsu X, and iProspect.
Five clients have already utilized the tool. Dentsu reports that the return on investment for one company, the luxury jewelry store Pandora, was 24 times larger tha...
Microsoft | August 20, 2020
MGID, the global pioneer in native advertising, today announced it has signed a global deal with Microsoft to provide native advertising across its news properties, including MSN. The agreement signals MGID's commitment to working with news aggregators that are responsible for quality content in the fight against fake news.Through the deal, MGID will gain access to Microsoft's native placements across its news outlets in major markets including the US, Asia-Pacific, Europe and MENA...
Parsec Media, Kargo | April 01, 2022
Kargo today announced that it has acquired the attention-based mobile advertising business, Parsec. With Parsec, Kargo expands the ability of advertisers to buy digital media using the time an ad is exposed on screen across a variety of unique creative formats, creating the only platform to deliver attention-based, optimized, digital advertising for marketers.
“Our mission is to create memorable experiences for consumers, in turn, creating more value for brands...
Integral Ad Science | November 29, 2022
Integral Ad Science (Nasdaq: IAS) today announced the appointment of Khurrum Malik as Chief Marketing Officer (CMO) effective immediately. Malik will accelerate market growth initiatives for IAS and lead its global marketing strategy. Malik will be based in New York and report directly to Yannis Dosios, Chief Commercial Officer.
Malik is a technology marketing leader with a broad range of experience driving growth for public and private companies. Most recently, Malik was Head of ...
Keep me plugged in with the best
Join thousands of your peers and receive our weekly newsletter with the latest news, industry events, customer insights, and market intelligence.
Put your news, events, company, and promotional content in front of thousands of your peers and potential customers.
Not a member yet? Not a problem, Sign Up
Sign up to contribute and publish your news, events, brand, and content with the
community for FREE