Awin Global

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Part of the Axel Springer and United Internet Groups, Awin is a global affiliate network. With ShareASale, the Awin group is comprised of 15 offices worldwide, 1,000 employees, 100,000 contributing publishers and 13,000 advertisers, connecting customers with brands in over 180 countries around the globe.

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COCA-COLA SPENT $4.24BN FOR ADVERTISING IN 2019, $20BN IN THE LAST 5 YEARS

thepolicytimes | March 04, 2020

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Data gathered by Learnbonds.com indicates that Coca-Cola spent a staggering $4.24 billion in 2019 for advertising and marketing. Furthermore, the giant beverage manufacturer has utilized about $20 billion in advertising in the last five years. On average, Coca-Cola has spent an average of $4 billion in advertising over the last six years. In 2018, the company spent $4.11 billion on advertising, an increase of 3.6% from the $3.96 billion spent in 2017. In 2016 the company spent $4 billion on glob...

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Brand Marketing, Ad Tech and Martech, Advertiser Platforms

START.IO AND NIMBUS HELP INTEGRATE BIDDING WITH PROGRAMMATIC ADVERTISING

Start.io | December 28, 2022

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For efficient and effective mobile application ad targeting, the purchase and placement of ad space are automated using software for programmatic media buying. Deriving the maximum monetization benefits from programmatic media buying optimizes ad revenues and helps generate a higher return on investment (ROI) for advertisers. For this, Start.io, a popular software development kit (SDK) and monetization software, is partnering with Nimbus, a header bidding platform for programmatic...

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GOJEK PARTNERS WITH THE TRADE DESK FOR O2O ADVERTISING INSIGHT

marketing-interactive | January 23, 2020

news image

Gojek, Southeast Asia’s multi-service technology platform, and The Trade Desk , a self-service digital and advertising platform technology company, have launched an exclusive partnership to provide advertisers with insight into the impact of their online advertising campaigns. This will extend to offline sales, which can improve the efficiency of marketing decisions to boost business growth. According to the press release, the partnership marks the first online to offline (O2O) measurement...

Read More

Social Media Advertising

NEW STUDY FROM BENLABS REVEALS PRODUCT PLACEMENT IN MEDIA DRIVES CONSUMER BEHAVIOR

prnewswire | August 18, 2023

news image

BENlabs, the leading entertainment AI company for brands and creators, released a new report today finding that 63% of consumers have positive emotions after seeing products or brands in TV content, while 47% say they enjoy seeing their favorite brands in shows. The report, "State of Product Placement 2023," analyzed product placement's ROI, and consumers' feelings on it compared to traditional marketing and advertisements. The survey focused on three areas: un...

Read More
news image

Ad Networks

COCA-COLA SPENT $4.24BN FOR ADVERTISING IN 2019, $20BN IN THE LAST 5 YEARS

thepolicytimes | March 04, 2020

Data gathered by Learnbonds.com indicates that Coca-Cola spent a staggering $4.24 billion in 2019 for advertising and marketing. Furthermore, the giant beverage manufacturer has utilized about $20 billion in advertising in the last five years. On average, Coca-Cola has spent an average of $4 billion in advertising over the last six years. In 2018, the company spent $4.11 billion on advertising, an increase of 3.6% from the $3.96 billion spent in 2017. In 2016 the company spent $4 billion on glob...

Read More
news image

Brand Marketing, Ad Tech and Martech, Advertiser Platforms

START.IO AND NIMBUS HELP INTEGRATE BIDDING WITH PROGRAMMATIC ADVERTISING

Start.io | December 28, 2022

For efficient and effective mobile application ad targeting, the purchase and placement of ad space are automated using software for programmatic media buying. Deriving the maximum monetization benefits from programmatic media buying optimizes ad revenues and helps generate a higher return on investment (ROI) for advertisers. For this, Start.io, a popular software development kit (SDK) and monetization software, is partnering with Nimbus, a header bidding platform for programmatic...

Read More
news image

GOJEK PARTNERS WITH THE TRADE DESK FOR O2O ADVERTISING INSIGHT

marketing-interactive | January 23, 2020

Gojek, Southeast Asia’s multi-service technology platform, and The Trade Desk , a self-service digital and advertising platform technology company, have launched an exclusive partnership to provide advertisers with insight into the impact of their online advertising campaigns. This will extend to offline sales, which can improve the efficiency of marketing decisions to boost business growth. According to the press release, the partnership marks the first online to offline (O2O) measurement...

Read More
news image

Social Media Advertising

NEW STUDY FROM BENLABS REVEALS PRODUCT PLACEMENT IN MEDIA DRIVES CONSUMER BEHAVIOR

prnewswire | August 18, 2023

BENlabs, the leading entertainment AI company for brands and creators, released a new report today finding that 63% of consumers have positive emotions after seeing products or brands in TV content, while 47% say they enjoy seeing their favorite brands in shows. The report, "State of Product Placement 2023," analyzed product placement's ROI, and consumers' feelings on it compared to traditional marketing and advertisements. The survey focused on three areas: un...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us