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AXW is a strategy-led brand experience agency that connects ideas, people and brands in unprecedented ways. Full service. Independent. Global. 18-year track record of proven success. We deliver impactful, results-driven ideas and experiences by creating lasting connections between brands and people.

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ADVERTISER PLATFORMS

UBER LAUNCHES DEDICATED ADVERTISING DIVISION TO SERVE THE WORLD’S BIGGEST BRANDS

Uber | October 20, 2022

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Uber Technologies, Inc. (NYSE: UBER) has formally launched its advertising division and unveiled Uber Journey Ads, an engaging way for brands to connect with consumers throughout the entire ride process. Journey Ads are the latest initiative from a dedicated team formed at Uber this year under advertising veteran Dr. Mark Grether, previously with Amazon Advertising, CEO of Sizmek, and Co-Founder of Xaxis. Leveraging Uber’s first-party data and insights across its mobility and delivery busi...

Read More

AD NETWORKS

ENTRAVISION AND META PARTNER IN GHANA

Entravision, Meta | October 14, 2022

news image

Entravision (NYSE: EVC) a leading global advertising solutions, media and technology company, announced today that its Africa-based digital business unit, Entravision 365 Digital in Ghana, has become the Authorized Sales Partner of Meta, the company that owns Facebook, Instagram and WhatsApp. Entravision 365 Digital will provide support, training, lines of credit and local billing to advertisers in the Ghanaian market, thereby enabling them to meet their business objectives. ...

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US 2020 MEDIA ADVERTISING RECESSION WILL LINGER IN 2021

fitchratings | April 07, 2020

news image

The coronavirus pandemic and related macroeconomic shock will result in a significant near-term pull-back in advertising that results in an ad recession in 2020 with effects lingering in 2021, says Fitch Ratings. The extent of the decline in 2020 and the strength and pace of recovery will be based on how much advertising spend is temporarily deferred compared with spend put off indefinitely. We expect overall advertising spending to contract in the mid-to-high single-digits range during 2020 and...

Read More

ADVERTISER PLATFORMS

BACKTRACKS ANNOUNCES AI-BASED TRAFFIC SURGE FOR PODCAST PUBLISHERS

Backtracks, Inc. | September 15, 2021

news image

Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics, announces the release of Backtracks Traffic Surge technology. The AI-based insights for podcast and audio publishers notifies content creators when new or back catalog content is surging in popularity outside of what is expected performance for that particular content. Through these content data trends, publishers are able to analyze and repeat their most viral content. Read More

news image

ADVERTISER PLATFORMS

UBER LAUNCHES DEDICATED ADVERTISING DIVISION TO SERVE THE WORLD’S BIGGEST BRANDS

Uber | October 20, 2022

Uber Technologies, Inc. (NYSE: UBER) has formally launched its advertising division and unveiled Uber Journey Ads, an engaging way for brands to connect with consumers throughout the entire ride process. Journey Ads are the latest initiative from a dedicated team formed at Uber this year under advertising veteran Dr. Mark Grether, previously with Amazon Advertising, CEO of Sizmek, and Co-Founder of Xaxis. Leveraging Uber’s first-party data and insights across its mobility and delivery busi...

Read More
news image

AD NETWORKS

ENTRAVISION AND META PARTNER IN GHANA

Entravision, Meta | October 14, 2022

Entravision (NYSE: EVC) a leading global advertising solutions, media and technology company, announced today that its Africa-based digital business unit, Entravision 365 Digital in Ghana, has become the Authorized Sales Partner of Meta, the company that owns Facebook, Instagram and WhatsApp. Entravision 365 Digital will provide support, training, lines of credit and local billing to advertisers in the Ghanaian market, thereby enabling them to meet their business objectives. ...

Read More
news image

US 2020 MEDIA ADVERTISING RECESSION WILL LINGER IN 2021

fitchratings | April 07, 2020

The coronavirus pandemic and related macroeconomic shock will result in a significant near-term pull-back in advertising that results in an ad recession in 2020 with effects lingering in 2021, says Fitch Ratings. The extent of the decline in 2020 and the strength and pace of recovery will be based on how much advertising spend is temporarily deferred compared with spend put off indefinitely. We expect overall advertising spending to contract in the mid-to-high single-digits range during 2020 and...

Read More
news image

ADVERTISER PLATFORMS

BACKTRACKS ANNOUNCES AI-BASED TRAFFIC SURGE FOR PODCAST PUBLISHERS

Backtracks, Inc. | September 15, 2021

Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics, announces the release of Backtracks Traffic Surge technology. The AI-based insights for podcast and audio publishers notifies content creators when new or back catalog content is surging in popularity outside of what is expected performance for that particular content. Through these content data trends, publishers are able to analyze and repeat their most viral content. Read More