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EVENTS

 Aprimo Sync! 2020 (Global)
APRIMO SYNC! 2020 (GLOBAL)
April 07-09, 2020
Join us at Aprimo Sync! 2019 to experience peer-driven interactive discussions led by industry thought leaders, on-site and off-site networking opportunities with peers and leaders, and more. Early bird pricing is still available!

ContentTECH Summit
CONTENTTECH SUMMIT
April 20-22, 2020
Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Come to the ContentTECH Summit to learn ...

Axcess Worldwide

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AXW is a strategy-led brand experience agency that connects ideas, people and brands in unprecedented ways. Full service. Independent. Global. 18-year track record of proven success. We deliver impactful, results-driven ideas and experiences by creating lasting connections between brands and people.
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RELATED NEWS


An update to Google Ads now allows users to make changes to their campaigns directly from the Overview page. The Overview page shows users a top-level view of their account and campaign performance. Previously it simply informed users of changes they might want to consider making to their account. Now users can implement those changes without having to leave the Overview page. This change was quietly rolled out on August 17th. Google recently announced the change on Twitter to make people more a...
SEARCH ENGINE JOURNAL
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The holidays are over, and now the hard part begins for nonprofits and charity organizations in need of volunteers. In a New Year's push, State Farm makes the case that January ushers in a difficult time for such organizations, which see a dramatic drop off in participation after the new year rolls around. The ad is for the company's Neighborhood of Good platform, which shows volunteer opportunities by zip code, and which the Bloomington, Illinois-based insurer debuted in March. Called &...
ADAGE INDIA
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A former vice president at American Express from 2007-2013, Yi served as the chief advertising counsel to the company’s chief marketing officer and global advertising and brand management group. In that role, she advised on in-house marketing and advertising programs in social, digital and traditional media platforms while collaborating with American Express’ creative advertising team to develop branded campaigns. She was also responsible for negotiating and managing alliances with p...
BUSINESSWIRE
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Online advertising, and especially its bulky older brother, “programmatic,” are darlings of the digital marketing world. Even folks who typically focus on the content and SEO side are dipping into the implications of bot-driven ads.The ability to deliver highly targeted display ads and sponsored content to key consumer segments, with (literally) super-human speed and precision sounds like the data-driven answer businesses have been waiting for since the dawn of “personas....
MARKETING LAND
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Websites and social networks are becoming junkyards of trashy advertising that blocks content (pop-ups), blares nonsense (autoplay video ads), grosses you out (toenail fungus cures), and peddles fake news (No, Chuck Norris is not dead). Today, Rubicon Project, an ad exchange company that robotically slaps advertising on a million websites and 20,000 mobile apps, introduced a browser plug-in that lets people block some of the worst offenders. But don't call it an ad blocker....
FASTCOMPANY
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Reality appears to be catching up with virtual reality.
A report released Wednesday by Forrester Research said 42% of U.S. online adults have never heard about VR headsets and that an additional 46% said they don't see a use for VR in their lives.
Meanwhile, a separate report by marketing research outfit Channel states only 8% of marketers are curerntly using VR in their advertising. Thirty-five percent of those surveyed said they either have no intentions or have reservations ...

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EVENTS

 Aprimo Sync! 2020 (Global)
APRIMO SYNC! 2020 (GLOBAL)
April 07-09, 2020
Join us at Aprimo Sync! 2019 to experience peer-driven interactive discussions led by industry thought leaders, on-site and off-site networking opportunities with peers and leaders, and more. Early bird pricing is still available!

ContentTECH Summit
CONTENTTECH SUMMIT
April 20-22, 2020
Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Come to the ContentTECH Summit to learn ...