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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Advertiser Platforms
VideoAmp | October 06, 2022
VideoAmp, an advertising measurement and optimization platform, has released “Second-by-Second Ads Viewership” as a new measurement offering to strengthen their currency solutions. As an enhancement to their advertising measurement solution, the offering enables TV publishers and advertisers to harness the power of VideoAmp’s commingled dataset to better assess advertiser performance and benchmark against program averages. Leveraging actualized results with inputs from both Sma...
Advertiser Campaign Management
Marin Software | January 07, 2022
Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today announced an integration with Amazon Ads' demand-side platform (DSP). The integration will allow brands to easily manage, measure, and optimize their Amazon Advertising campaigns - from Sponsored Products, Sponsored Brands, and Sponsored Display to display, video, and audio ads - all within the MarinOne platform. Amazon DSP enables advertisers to programmatic...
Phonexa | July 12, 2022
Marketing automation platform Phonexa has garnered additional prestigious honors in recognition of its digital ad series "The Unofficial History of Innovation" by winning two Gold Telly Awards. One award is a People's Telly for Online Commercials, and the other is for Business-to-Business, Online Commercials. Phonexa's award-winning ad series consists of three episodes – "The Startup," "The Telephone," and "The Internet" &ndash...
Ad Networks
Anzu.io, IAS | August 02, 2022
Integral Ad Science a leader in digital media quality, today (July 28th, 2022) announced a partnership with Anzu, an in-game advertising leader. This partnership enables global brands and agencies to effectively monitor the quality of their in-game media investments in mobile gaming environments. Through this collaboration, IAS provides advertisers with Invalid Traffic (IVT) measurement and reports on viewability through the IAS Signal platform. “Gaming continues to emerge a...
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