home.aspx
 
EVENTS

 Aprimo Sync! 2020 (Global)
APRIMO SYNC! 2020 (GLOBAL)
April 07-09, 2020
Join us at Aprimo Sync! 2019 to experience peer-driven interactive discussions led by industry thought leaders, on-site and off-site networking opportunities with peers and leaders, and more. Early bird pricing is still available!

ContentTECH Summit
CONTENTTECH SUMMIT
April 20-22, 2020
Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Come to the ContentTECH Summit to learn ...

Bader Rutter

SHARESHARESHARE
There’s so much noise, in so many channels, it’s difficult to catch what your customers are saying — let alone respond to and connect with them. While the rest of the world is busy trying to catch up with the conversation and trying to be all things to all people in all spaces, we’re focused on making connections that make brands relevant, timely and unforgettable.
SHARESHARESHARE

RELATED NEWS


International Women’s Day was the most-talked-about moment of 2017 on Facebook, and the social network outlined several initiatives for the 2018 version, which takes place Thursday (March 8). Facebook said women 18 through 24 accounted for more than one-fourth of conversation about International Women’s Day on the social network over the past three months, leading discussion at a rate three times higher than other topics on Facebook....
ADWEEK
READ MORE

The type of adverts we see on our televisions and online will gradually converge.That is the view of Simon Cox, CEO of Peach, which has rebranded from Group IMD & Honeycomb.A global market leader in the fast-moving advertising technology sector, Peach handles the majority of the UK’s TV ads while its platform is handling a growing number of online ads. “TV convergence [is the next big thing in advertising],” Cox told BusinessCloud. “Linear TV advertising will look a b...
BUSINESSCLOUD
READ MORE

The new year is a time of reflection – and sometimes, course correction. That applies as much to business practices as it does to your chocolate habit. The Globe spoke to industry watchers to suggest some resolutions that the advertising industry (including marketers, their agencies and the media companies that sell ad space) really should commit to in the year ahead....
THEGLOBEANDMAIL.COM
READ MORE

Instagram has introduced branded content ads, allowing advertisers to promote creators’ organic branded posts as feed ads. The ads, however, will appear as “paid partnership with” along with the brand name on each post to maintain ad transparency. This comes after Instagram said it received numerous requests from brands to incorporate branded content posts into their advertising strategies. With branded content ads, brands now have the opportunity to tell their brand stories th...
MARKETING-INTERACTIVE
READ MORE

From October through December 2016, e-commerce advertisers on Facebook conducted their annual tradition of clamoring for holiday season shoppers. While different brands have varying methods for determining which users to target, the aggregate results pointed to mobile and dynamic ads being big hits. Overall, advertising costs expectedly rose from non-holiday levels thanks to increased competitionBefore tackling more esoteric trends, let’s first examine some high-level figures from the quar...
MARKETINGLAND
READ MORE

Technology company Samsung Indonesia and homegrown unicorn Tokopedia are among several companies that have spent big on digital advertising in the last 12 months, according to a recent study by data analysis firm Nielsen Indonesia. Samsung allocated 42 percent of its total ad budget on digital platforms during the period, while online marketplace Tokopedia spent 36 percent of its ad budget and smartphone maker Vivo disbursed 26 percent of its allocation for digital commercials, the Nielsen Adver...
THEJAKARTAPOST
READ MORE

EVENTS

 Aprimo Sync! 2020 (Global)
APRIMO SYNC! 2020 (GLOBAL)
April 07-09, 2020
Join us at Aprimo Sync! 2019 to experience peer-driven interactive discussions led by industry thought leaders, on-site and off-site networking opportunities with peers and leaders, and more. Early bird pricing is still available!

ContentTECH Summit
CONTENTTECH SUMMIT
April 20-22, 2020
Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Come to the ContentTECH Summit to learn ...