As TV viewers continue to spend more time watching video content via connected TVs and over-the-top (OTT) video services, advertisers want to make sure that they’re there, too. While programmatic access to such inventory is the exception today, it will ramp up over the next 12 to 24 months. Digital video advertisers are turning to connected TV and OTT to extend their audience reach even further in the digital realm. However, early adopters are finding that pairing digital data with connect...
EMARKETER
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Seeking Alpha called Criteo, a provider of performance-based ads or re-targeting, has been called out by Seeking Alpha, as having "built an impressive online advertisement engine which works differently than many others." Seeking Alpha described Criteo as a "leader in performance-based ads" and that despite its financial performance, "its shares are still below the all-time highs set a year and a half ago."...
MEDIAPOST
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We are wrapping up the year by wrapping up the eighth issue of Digiday magazine, which is part of our premium membership program Digiday+. In this issue, we take a look at the big ideas that we believe will shape media and marketing in the year ahead. If there was one dominant theme of 2017, it was the questioning of many of the rosy premises of the shift to digital media. Lawmakers started to hold the tech giants accountable for allowing extremists and foreign entities to use their platforms fo...
DIGIDAY
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Digital advertising spend in the UK is expected to grow to above £15bn this year with double digit growth predicted as the nation shifts away from traditional media forms, according to a report from Barclays Corporate Banking. The bank highlights out-of-home (OOH) advertising as one of the areas where an impact is likely to be made, after digital OOH advertising surpassed traditional outdoor advertising for the first time in 2018. The report points to the increasing availability of digital...
MOBILE MARKETING MAGAZINE
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Cullen Burke came to Maine eight years ago after trying, unsuccessfully, to make it as an actor in New York. Now, the 32-year-old Bath resident and Old Port fishmonger is on TV, as spokesman for a new canned tuna brand, thanks to a Portland advertising firm that plans to use local authenticity as a big part of its pitch. The firm, formerly Garrand and now Garrand Moehlenkamp, took a look at Burke’s nice full beard and called on his fish expertise to pitch the brand, Blue Harbor, as a susta...
OREGON
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On a near daily basis, we are inundated with messages about the benefits of buying. In 2015, $180 billion worth of advertisements polluted our spaces, radio waves and TVs in the United States. These high-dollar promotions insist that an all-inclusive vacation will annihilate anxiety, and a chocolate bar can take the place of a significant other.Rarely, however, do we hear about the negative effects of our purchases on the environment, other humans or ourselves. We tune out the sped-up list of ne...
TRUTHOUT
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