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EVENTS

ANA Digital & Social Media Conference
ANA DIGITAL & SOCIAL MEDIA CONFERENCE
July 07-09, 2020
The conference will cover areas like promotion marketing, relationship marketing, retailer marketing, experiential marketing, content marketing and influencer marketing.

International Conference on Social Media & Society
INTERNATIONAL CONFERENCE ON SOCIAL MEDIA & SOCIETY
July 22-24, 2020
The International Conference on Social Media & Society is an annual gathering of leading social media researchers from around the world and the wide-ranging topics in social media showcase research from scholars working in many fields including Communication, Computer Science, Education, Journal...

Be Social Public Relations

SHARESHARESHARE
Be Social is a lifestyle, fashion & beauty communications agency. With a fresh, savvy approach to modern media, we create strategies for brands to connect to their consumers. We specialize in public relations, social media marketing, event marketing, influencer relations, and digital publicity. Be Social is a public relations agency for brands looking to create an awareness across multiple touch points.
SHARESHARESHARE

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  • Google’s internal numbers that show sharp growth in consumption on TVs, and there’s been speculation these numbers will remain consistent as COVID-19 keeps consumers at home.

  • ...
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Despite causing a global economic turmoil and negatively affecting some sectors, such as hospitality and travel, the COVID-19 pandemic has led to a sharp increase in demand for certain industries, like online gaming and ecommerce. Quarantines and lockdowns are driving huge spikes in online traffic in China, and digital marketing already on the rise may be more effective than ever. iClick Interactive Asia Group is among the leading providers of independent online marketing and enterprise SaaS sol...
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LumenAd, provider of a leading advertising management platform that organizes data from across the digital advertising ecosystem, today announced the close of a $2 million seed funding round led by Next Frontier Capital, a venture fund focused on partnering with mission-driven entrepreneurs to build Montana-based technology companies of impact. Other investors participating in the round included Alan Frazier (Founder and Chairman of Frazier Healthcare Partners), David Given (Partner at Blue Poin...
GLOBENEWSWIRE
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Spotify has revealed plans to charge labels and artists for advertising services in a bid to raise revenue. Despite reporting a total revenue of $7.44 billion in 2019, Bloomberg reports that the streaming service will now be offering more advertising at a higher price. They already use one service, titled Marquee, which allows artists and labels to send notifications to fans when new music is released, for fees of upwards of $5000. Despite the total revenue, and Spotify's main business strea...
GLOBENEWSWIRE
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Michael Bloomberg has broken the $500 million mark in ad spending more than a week before he appears on a primary ballot for the first time. Through Friday, he’s spent $505.8 million on broadcast, cable, radio and digital ads, according to Advertising Analytics. That’s an average of $5.5 million a day since he officially became a candidate. It’s also $190 million more than all of his active Democratic rivals combined, including billionaire hedge-fund founder Tom Steyer, have sp...
BLOOMBERG
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President Trump’s reelection campaign has purchased the advertising space on YouTube’s homepage for Election Day. The campaign purchased the website’s masthead on Nov. 3 nationwide, a person familiar with the deal told Bloomberg. While the specifics of the ad buy were not disclosed, the cost of such advertising is estimated from hundreds of thousands of dollars to more than $1 million a day.
“In the past, campaigns, PACS and political groups have run various types ...

YOUTUBE
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Google is facing further scrutiny from lawmakers and law enforcement agencies in the US as a joint investigation into its advertising practices continues. According to Reuters, US state attorneys general will discuss Google’s possible advertising monopoly with the representatives of the Department of Justice. Allegedly, they’re investigating if Google’s advertising practices are harming consumers. They could even “join forces”, as the Wall Street Journal suspects. T...
ITPROPORTAL
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Royal Dutch Shell Plc is seeking a bigger share of Mexico’s fuel market, even as regulatory changes make it harder for foreign companies to compete. The Anglo-Dutch oil major, which already owns about 200 gasoline stations in 12 states in Mexico, plans to grow its share of the retail fuel market to as much as 15% from 1% now. The company also plans to import more of the fuel it sells in Mexico, the bulk of which it continues to buy from state-owned Petroleos Mexicanos. Today, about 30% of ...
BLOOMBERG
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Marketing and sales departments prioritize AI and machine learning above any other area in the enterprise today. Forbes pegs the percentage at 40%, and it’s no wonder AI embedded in software is anticipated to free up more than a third of data analytics in marketing organizations by 2022, enabling workers to focus time on business priorities instead of personalization, lead scoring, anomaly detection, marketing performance management, reporting, and other manual processes. IBM hopes to ride...
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Pixability, the leading provider of software and insights to optimize video advertising on YouTube and Connected TV platforms like Amazon, today announced the hiring of a new CTO, the naming of a new SVP/Product, and two additional members of its advisory board. Chip Correra will join as CTO to lead the Engineering and Data Science teams at Pixability as the company continues to add capabilities to PixabilityONE, the leading third-party video advertising platform. Across his 35 years of hands-on...
GLOBENEWSWIRE
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EVENTS

ANA Digital & Social Media Conference
ANA DIGITAL & SOCIAL MEDIA CONFERENCE
July 07-09, 2020
The conference will cover areas like promotion marketing, relationship marketing, retailer marketing, experiential marketing, content marketing and influencer marketing.

International Conference on Social Media & Society
INTERNATIONAL CONFERENCE ON SOCIAL MEDIA & SOCIETY
July 22-24, 2020
The International Conference on Social Media & Society is an annual gathering of leading social media researchers from around the world and the wide-ranging topics in social media showcase research from scholars working in many fields including Communication, Computer Science, Education, Journal...