Beacon Communications

SpotX | May 25, 2020

SpotX, the leading global video advertising platform, today announced the expansion of its comprehensive Measurement and Attribution Suite. The extensive offering provides advertisers the ability to accurately attribute ad spend across video channels includ...

SOCIAL MEDIA ADVERTISING

Facebook, Meta | June 02, 2022

On June 1, Sheryl Sandberg’s journey with Facebook (now Meta) came to an end. The longtime second-in-command at Meta stepped down as the chief operating officer. She leaves behind a complicated legacy. Javier Olivan, Meta’s chief growth officer, will now fill in her big shoes. Sandberg made a post on Facebook to make her resignation official. “When I took this job in 2008, I hoped I would be in this role for five years,” Sandber...

DISPLAY ADVERTISING

OneScreen.ai, Evertreen | April 22, 2022

April 22nd, 2022, is the 52nd anniversary of the primary Earth day. On this occasion, Onescreen.ai and Evertreen announced their collaboration to plant 10,000 timber trees every year. This initiative will be executed in Madagascar to represent the commitment of their clients and staff toward the environmental cause. Onescreen.ai is a Boston-based supplier that buys and sells OOH (out of home) from billboards, blimps, and buses to wrapped cars and connected TVs in bars and restaura...

TAG | July 30, 2020

The digital advertising industry's two leading anti-fraud and brand safety organizations, the Trustworthy Accountability Group (TAG) and Joint Industry Committee for Web Standards (JICWEBS), today announced an agreement to merge. Mike Zaneis will serve as CEO for the combined organization – which will carry the TAG name – while JICWEBS's Jules Kendrick will take the new role of Managing Director of UK and Europe. The merger will be completed in early September 2020.JICW...