Beacon Communications

beaconcom.co.jp

Formerly the Japan office of Leo Burnett, D'Arcy and in partnership with Dentsu. Beacon communications is a media neutral agency that specializes in creating integrated campaigns that move consumers to act. We focus on helping foreign companies build brands in Japan.

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us

Events

Related News

Ad Networks

ADS AS IMPORTANT AS THE GAME TO MOST SUPER BOWL VIEWERS, ACCORDING TO HAVEN STUDY CONDUCTED BY THE HARRIS POLL.

HAVEN | February 04, 2022

news image

Super Bowl ads have always contributed to the excitement of the game and this year is no exception: nearly two-thirds (61%) of those intending to watch the event are at least as interested in the ads as in the game. This is true regardless of age, region, income or education. The one demo that influences advertising focus is gender: at 72%, women are significantly more likely than men to place as much or more focus on the ads as the game. Even so, fully half (50%) of male viewers agree that the ...

Read More

MARYLAND LOOKS TO PIONEER TAXES ON DIGITAL ADVERTISING

borneobulletin | January 13, 2020

news image

Two powerful Maryland politicians want that ad chasing you around the Internet to pay the state for the privilege of collecting your data. Maryland’s current and former Senate presidents have proposed a novel way to pioneer taxes on targetted digital advertising, a plan they estimate could deliver more than USD100 million per year to help pay for a sweeping education overhaul. In what appears to be first-in-the-nation legislation, social media companies such as Facebook and Google would fa...

Read More

Ad Networks

PLYMOUTH ROCK LAUNCHES THE BOSTONIANS AD CAMPAIGN

Plymouth Rock | July 20, 2022

news image

Plymouth Rock Assurance today announced the official launch of its latest multi-channel ad campaign titled, “The Bostonians.” Assembling a cast of characters from across the Boston sports world, the new creative positions Plymouth Rock as the go-to insurance provider for Boston sports fans. “Plymouth Rock was founded with the idea to offer more than just insurance to our policyholders,” said Ethan Tarby, Chief Marketing Officer, Plymouth Rock ...

Read More

SEC MEMBER: ADVERTISING RULE OVERHAUL MAY BE TOO VAGUE

investmentnews | March 05, 2020

news image

The agency released the proposed amendments in November, marking the first attempt to update the requirements since 1961. Under the proposed rule, the SEC would allow advisers to post testimonials, endorsements and third-party ratings on social media. The effort to bring adviser advertising regulations into the internet era was mostly welcomed by adviser trade associations. But in comment letters last month, they also expressed concern that it was too expansive and unclear in certain areas. SEC ...

Read More
news image

Ad Networks

ADS AS IMPORTANT AS THE GAME TO MOST SUPER BOWL VIEWERS, ACCORDING TO HAVEN STUDY CONDUCTED BY THE HARRIS POLL.

HAVEN | February 04, 2022

Super Bowl ads have always contributed to the excitement of the game and this year is no exception: nearly two-thirds (61%) of those intending to watch the event are at least as interested in the ads as in the game. This is true regardless of age, region, income or education. The one demo that influences advertising focus is gender: at 72%, women are significantly more likely than men to place as much or more focus on the ads as the game. Even so, fully half (50%) of male viewers agree that the ...

Read More
news image

MARYLAND LOOKS TO PIONEER TAXES ON DIGITAL ADVERTISING

borneobulletin | January 13, 2020

Two powerful Maryland politicians want that ad chasing you around the Internet to pay the state for the privilege of collecting your data. Maryland’s current and former Senate presidents have proposed a novel way to pioneer taxes on targetted digital advertising, a plan they estimate could deliver more than USD100 million per year to help pay for a sweeping education overhaul. In what appears to be first-in-the-nation legislation, social media companies such as Facebook and Google would fa...

Read More
news image

Ad Networks

PLYMOUTH ROCK LAUNCHES THE BOSTONIANS AD CAMPAIGN

Plymouth Rock | July 20, 2022

Plymouth Rock Assurance today announced the official launch of its latest multi-channel ad campaign titled, “The Bostonians.” Assembling a cast of characters from across the Boston sports world, the new creative positions Plymouth Rock as the go-to insurance provider for Boston sports fans. “Plymouth Rock was founded with the idea to offer more than just insurance to our policyholders,” said Ethan Tarby, Chief Marketing Officer, Plymouth Rock ...

Read More
news image

SEC MEMBER: ADVERTISING RULE OVERHAUL MAY BE TOO VAGUE

investmentnews | March 05, 2020

The agency released the proposed amendments in November, marking the first attempt to update the requirements since 1961. Under the proposed rule, the SEC would allow advisers to post testimonials, endorsements and third-party ratings on social media. The effort to bring adviser advertising regulations into the internet era was mostly welcomed by adviser trade associations. But in comment letters last month, they also expressed concern that it was too expansive and unclear in certain areas. SEC ...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us