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Channel Factory | August 12, 2020
Integral Ad Science (IAS) and Channel Factory today announced the launch of Channel Science, an industry-leading partnership that gives advertisers the opportunity to leverage both companies' technologies through a single product to ensure their YouTube campaigns are even more brand-safe, brand-suitable and performance-optimized.More than ever before, advertisers are searching for ways to streamline their media buying and improve efficiencies and performance. IAS's channel and vide...
Taboola | October 14, 2020
Taboola today announced the introduction of The Taboola Creative Shop, the first global program to help brands and media agencies execute and optimize advertising campaigns that run on its network. More than 200 brands and their media agencies across retail, CPG, automotive, financial services, and e-commerce categories have chosen the Creative Shop to significantly boost click through rates (CTR), ad viewability, return on ad spend (ROAS), and more. The Taboola Creative Shop leverages data from...
Advertiser Platforms
MondayOff, Sonic Odeeo | August 15, 2022
Casual game studio MondayOff has tapped into the power of audio advertising by integrating Odeeo’s PlayON SDK, unlocking significant incremental revenue from their hit titles including Wanted Fish. Since launching their partnership in late 2021 with Odeeo, MondayOff has achieved an incremental 7% revenue lift without negatively impacting player retention. As developers seek to balance increasing ad monetisation with keeping players engaged, audio ads have emerged as an addit...
Ad Networks
CSI | December 22, 2020
Corporate Spending Innovations (CSI) has reported that it will spend more to support its cloud-based administrations for B2B payments for advertising and media needs, an organization public statement says. President David Disque considered it a "key focus" for the organization to help put resources into media payments, which could support speed and productivity. “This investment in innovation will enable CSI to continue to advance our market-leading ...
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