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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Adsonica, IAB Europe | October 06, 2021
Adsonica, the leading audio display advertising solution, announced its approved status as the latest vendor to join IAB Europe's Transparency & Consent Framework (TCF) and its Global Vendor List (GVL). By joining the TCF, Adsonica provides clients with independent assurance that it operates to the highest standards of data protection across audio display ad measurement.
The framework, which was launched in April 2018, is designed to help all parties in the digital adverti...
fashionunited | March 26, 2020
The past month has seen a drastic shift in consumers lifestyles, and naturally brands must consider how to adapt their strategies to respond to both this change and the aftermath. Using recent data provided which tracks global Luxury and Fashion consumer perceptions relating to the Covid-19 outbreak we here at Entsight have provided here some insightful recommendations for the steps Luxury and Fashion brands can take. The audience data here is based on three groups of global consumers, those who...
Google | April 24, 2020
Google announced today they will begin requiring documentation of user identity and geographic location for advertisers.
The new policy is tied to their 2018 policy update requiring identification verification for political advertisements.
GroundTruth | May 20, 2020
GroundTruth, the leading location technology company, today announced a new partnership and integration with Yext, Inc. (NYSE: YEXT), the Search Experience Cloud company, to create customized location-based mobile advertising campaigns for marketers who utilize the Yext platform.
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