bigdog Agency

albawaba | March 01, 2020

According to Tubefilter, which originally discovered the test, its program is very limited right now and would only allow creators to sell the ads to brands that they have prior relationships with. While in its nascence, the concept of letting creators have a more pointed say in when and to whom they sell ads marks a formative shift in how the platform has traditionally operated. For one, it would allow creators to formulate their own ad strategy for their channels by curating their own partners...

MOBILE ADVERTISING

clean.io, Kargo | March 17, 2021

clean.io, the quickly arising worldwide leader in malvertising anticipation for publishers and platforms, and Kargo, the leader in mobile advertising, today reported an association pointed toward saving publisher income while guaranteeing the mobile ads conveyed by means of the Kargo platform are liberated from malware. Kargo's central goal is to help publishers drive more yield from their properties while making mobile ad experiences that serve their crowds and regard their b...

ADVERTISER PLATFORMS

ExchangeWire PressBox | August 12, 2021

Good-Loop Launches Free Tool That Enables Advertisers To Measure Carbon Impact Of Digital Campaigns Purpose-powered ad platform Good-Loop has launched a free tool that allows advertisers to measure the environmental impact of their digital ad campaigns. Good-Loop’s carbon calculator enables brands and media agencies to calculate the carbon footprint of their online ads, helping to limit CO2 emissions across the industry. Digital...

csnews | February 10, 2020

Huck's convenience stores are experiencing a sales lift following beta testing of the Vibenomics Audio Out-of-Home Advertising Marketplace platform. Vibenomics, provider of custom streaming radio stations for retailers, launched the Audio Advertising Marketplace as a platform to generate new revenue for participating stores and help shopper marketers target customers in-store with a new form of retail media. For each campaign that participating retailers run, the Vibenomics platform relieves...