bigdog Agency

bigdogagency.com

An award winning integrated creative marketing agency offering the complete service, delivering Brand Payback™. Offices based in London, Leicester and Norwich. We focus on crafting ideas for companies and brands through insight, without channel prejudice, delivered at every touch-point. With ideas you cant ignore, we exist to do brilliant work with measurable brand payback.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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SCIBIDS APPOINTS ADTECH VETERAN ERICH WASSERMAN TO ITS BOARD

Scibids | June 13, 2022

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Scibids, the global leader in artificial intelligence (AI) for digital marketing, today announces the appointment of Erich Wasserman as its newest board member. Wasserman will advise Scibids’ leadership on global commercial, strategic partner and corporate development matters. Wasserman joins Scibids with a wealth of global business development experience. As co-founder of MediaMath, he launched the company’s first sales organization in the U.S. in 2007, its EMEA and A...

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Ad Networks

IAS & ANZU PARTNER TO PROVIDE MEDIA QUALITY MEASUREMENT FOR IN-GAME ADVERTISING ENVIRONMENTS

Anzu.io, IAS | August 02, 2022

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Integral Ad Science a leader in digital media quality, today (July 28th, 2022) announced a partnership with Anzu, an in-game advertising leader. This partnership enables global brands and agencies to effectively monitor the quality of their in-game media investments in mobile gaming environments. Through this collaboration, IAS provides advertisers with Invalid Traffic (IVT) measurement and reports on viewability through the IAS Signal platform. “Gaming continues to emerge a...

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Brand Marketing

INSTAGRAM IS LETTING ADVERTISERS TO PUBLISH SPONSORED POSTS FROM USERS

Instagram | November 27, 2020

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Instagram is giving advertisers to distribute supported posts from users' records through an update to branded content ads. Branded content advertisements were presented a year ago as a path for influencers to recognize when their posts are sponsored by a company or brand. The ads look simply like organic posts distributed from the user’s record, just they have a tag reading: “Paid partnership with [brand name].” Making the ads r...

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Display Advertising

PERMUTIVE DELIVERS RESPONSIBLE ADVERTISING

Permutive | June 20, 2022

news image

On June 15, Permutive launched the infrastructure for the responsible web- bringing together hundreds of publishers, brands, and adtech companies such as The Financial Times, Penske Media Corporation, RocketMill, Kimberley-Clark, and PubMatic to work together to use data responsibly to restore consumer trust. Consumers are increasingly opting out of sharing their information for advertising. As many as 40% of users are browsing in cookie-less environments. Permutive research shows...

Read More
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Ad Networks

SCIBIDS APPOINTS ADTECH VETERAN ERICH WASSERMAN TO ITS BOARD

Scibids | June 13, 2022

Scibids, the global leader in artificial intelligence (AI) for digital marketing, today announces the appointment of Erich Wasserman as its newest board member. Wasserman will advise Scibids’ leadership on global commercial, strategic partner and corporate development matters. Wasserman joins Scibids with a wealth of global business development experience. As co-founder of MediaMath, he launched the company’s first sales organization in the U.S. in 2007, its EMEA and A...

Read More
news image

Ad Networks

IAS & ANZU PARTNER TO PROVIDE MEDIA QUALITY MEASUREMENT FOR IN-GAME ADVERTISING ENVIRONMENTS

Anzu.io, IAS | August 02, 2022

Integral Ad Science a leader in digital media quality, today (July 28th, 2022) announced a partnership with Anzu, an in-game advertising leader. This partnership enables global brands and agencies to effectively monitor the quality of their in-game media investments in mobile gaming environments. Through this collaboration, IAS provides advertisers with Invalid Traffic (IVT) measurement and reports on viewability through the IAS Signal platform. “Gaming continues to emerge a...

Read More
news image

Brand Marketing

INSTAGRAM IS LETTING ADVERTISERS TO PUBLISH SPONSORED POSTS FROM USERS

Instagram | November 27, 2020

Instagram is giving advertisers to distribute supported posts from users' records through an update to branded content ads. Branded content advertisements were presented a year ago as a path for influencers to recognize when their posts are sponsored by a company or brand. The ads look simply like organic posts distributed from the user’s record, just they have a tag reading: “Paid partnership with [brand name].” Making the ads r...

Read More
news image

Display Advertising

PERMUTIVE DELIVERS RESPONSIBLE ADVERTISING

Permutive | June 20, 2022

On June 15, Permutive launched the infrastructure for the responsible web- bringing together hundreds of publishers, brands, and adtech companies such as The Financial Times, Penske Media Corporation, RocketMill, Kimberley-Clark, and PubMatic to work together to use data responsibly to restore consumer trust. Consumers are increasingly opting out of sharing their information for advertising. As many as 40% of users are browsing in cookie-less environments. Permutive research shows...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us