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DOUBLEVERIFY CONTINUES CONNECTED TV MOMENTUM AS MEDIA QUALITY MEASUREMENT IS NOW AVAILABLE TO NETFLIX ADVERTISERS

Business Wire | March 27, 2023

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DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that DV’s measurement solutions are now available for all Netflix advertisers. With this release, Netflix advertisers can ensure that their video ads are safe from fraud and invalid traffic (“IVT”) and are fully viewable by real people. “Netflix is one of the world's largest streaming services and we are excited th...

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ADVERTISER PLATFORMS

OCEAN OUTDOOR AND SMARTMEDIA TECHNOLOGIES ENTER EXCLUSIVE PARTNERSHIP TO POWER OOH BRAND EXPERIENCES

prnewswire | March 28, 2023

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Premium digital out of home (DOOH) media owner Ocean Outdoor has announced an exclusive partnership with the Web3 engagement platform SmartMedia Technologies (SMT). The collaboration allows Ocean to leverage The SmartMedia Stack, SMT's self-serve, no-code, drag, drop and distribute studio, further elevating the connection between large format digital outdoor and mobile screens for brands seeking immersive audience experiences. Using Ocean Labs' technology pack...

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WALMART'S AD EXECS TO KNOW, HOT DTC COMPANIES, IHEARTMEDIA BREAKS HEARTS

businessinsider | January 22, 2020

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We've been tracking Walmart's efforts to challenge Amazon's ad business. Walmart's ad business is estimated to be just a fraction of Amazon's, so it's banking on its physical stores and the sales data they generate to set itself apart. It's also amassed a team of people from agency, brand, and media backgrounds to lead the push, as Advertisers are eager for a company to challenge Amazon, which is now the third-largest digital-advertising company behind Google and Face...

Read More

AD NETWORKS

ZEROSUM LAUNCHES AUTO-STREAM: WORLD'S FIRST HIGH-PERFORMANCE OTT/CTV AI-DRIVEN ADVERTISING PLATFORM FOR AUTO DEALERS & MARKETERS

ZeroSum | November 11, 2021

news image

ZeroSum, an industry leading provider of software, data and marketing automation services to the automotive industry, has launched Auto-Stream, a first-of-its-kind platform that utilizes real-time data to assist auto dealers and marketers with the transition from traditional TV to over-the-top (OTT) and connected TV (CTV) advertising to drive faster auto sales and lower advertising costs. For many auto dealers looking to make the switch to OTT and CTV, barriers such as OEM brand s...

Read More
news image

AD NETWORKS

DOUBLEVERIFY CONTINUES CONNECTED TV MOMENTUM AS MEDIA QUALITY MEASUREMENT IS NOW AVAILABLE TO NETFLIX ADVERTISERS

Business Wire | March 27, 2023

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that DV’s measurement solutions are now available for all Netflix advertisers. With this release, Netflix advertisers can ensure that their video ads are safe from fraud and invalid traffic (“IVT”) and are fully viewable by real people. “Netflix is one of the world's largest streaming services and we are excited th...

Read More
news image

ADVERTISER PLATFORMS

OCEAN OUTDOOR AND SMARTMEDIA TECHNOLOGIES ENTER EXCLUSIVE PARTNERSHIP TO POWER OOH BRAND EXPERIENCES

prnewswire | March 28, 2023

Premium digital out of home (DOOH) media owner Ocean Outdoor has announced an exclusive partnership with the Web3 engagement platform SmartMedia Technologies (SMT). The collaboration allows Ocean to leverage The SmartMedia Stack, SMT's self-serve, no-code, drag, drop and distribute studio, further elevating the connection between large format digital outdoor and mobile screens for brands seeking immersive audience experiences. Using Ocean Labs' technology pack...

Read More
news image

WALMART'S AD EXECS TO KNOW, HOT DTC COMPANIES, IHEARTMEDIA BREAKS HEARTS

businessinsider | January 22, 2020

We've been tracking Walmart's efforts to challenge Amazon's ad business. Walmart's ad business is estimated to be just a fraction of Amazon's, so it's banking on its physical stores and the sales data they generate to set itself apart. It's also amassed a team of people from agency, brand, and media backgrounds to lead the push, as Advertisers are eager for a company to challenge Amazon, which is now the third-largest digital-advertising company behind Google and Face...

Read More
news image

AD NETWORKS

ZEROSUM LAUNCHES AUTO-STREAM: WORLD'S FIRST HIGH-PERFORMANCE OTT/CTV AI-DRIVEN ADVERTISING PLATFORM FOR AUTO DEALERS & MARKETERS

ZeroSum | November 11, 2021

ZeroSum, an industry leading provider of software, data and marketing automation services to the automotive industry, has launched Auto-Stream, a first-of-its-kind platform that utilizes real-time data to assist auto dealers and marketers with the transition from traditional TV to over-the-top (OTT) and connected TV (CTV) advertising to drive faster auto sales and lower advertising costs. For many auto dealers looking to make the switch to OTT and CTV, barriers such as OEM brand s...

Read More