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STRAWBERRYFROG TEAMS WITH TRUIST ON BOLD, NEW ADVERTISING CAMPAIGN TO LAUNCH FOR THE BIG GAME IN MIAMI

thedrum | February 04, 2020

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Creative agency StrawberryFrog has teamed up with with Charlotte-based Truist Financial Corporation (TFC) to launch its new brand at this year's Super Bowl. Truist is a new company that has formed from the merger between BB&T and SunTrust. It launched in Greater Miami last December and is beginning its efforts to build brand recognition with new marketing initiatives. Sports fans and local residents will be some of the first to experience the new look of Truist look - enhanced by the ban...

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AD NETWORKS

MARIN SOFTWARE NAMED A STRONG PERFORMER IN B2B ADVERTISING SOLUTIONS BY INDEPENDENT RESEARCH FIRM

Marin Software | August 16, 2022

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Marin Software Incorporated (NASDAQ: MRIN), a leading provider of digital marketing software for performance-driven advertisers and agencies, announced today that it has been recognized as a Strong Performer in the Forrester Research, Inc. August 2022 report, The Forrester Wave™ B2B Advertising Solutions, Q3 2022. The report evaluated 14 B2B Advertising Solutions providers based on 28 criteria across their current offerings, strategies, and market presence. Marin Software re...

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AD TECH AND MARTECH

MEDIAVINE MINORITY-OWNED SITES SEE SIGNIFICANT UPTICK IN PROGRAMMATIC AD SALES VIA NEW PARTNERSHIP WITH COLOSSUS SSP

Mediavine | November 16, 2021

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Mediavine, the largest exclusive full-service ad management firm in the U.S., has partnered with Colossus SSP to increase diversity in programmatic ad spend across Mediavine's minority-owned inventory from its network of 8,300+ independent publishers. Colossus SSP is operating on the Mediavine Exchange, the company's proprietary server-to-server (S2S) technology. Since onboarding in July, Colossus SSP has quickly jumped into the top ten Mediavine monetization partners, and ranks the high...

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PROGRAMMATIC ADVERTISING

SIMPLI.FI, A LEADING PROGRAMMATIC ADVERTISING PLATFORM, ANNOUNCES COMPLETION OF SIGNIFICANT INVESTMENT FROM BLACKSTONE AT $1.5 BILLION VALUATION

Simpli.fi, Blackstone, GTCR | October 04, 2021

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Simpli.fi, a leader in programmatic advertising and agency management software, announced that private equity funds managed by Blackstone (NYSE:BX) ("Blackstone") have completed the previously announced significant equity investment in the company. Blackstone joins existing investor GTCR, a leading private equity firm, as majority shareholders in the company. The investment, made through Blackstone's flagship private equity vehicle, values the company at approximately $1.5 bi...

Read More
news image

STRAWBERRYFROG TEAMS WITH TRUIST ON BOLD, NEW ADVERTISING CAMPAIGN TO LAUNCH FOR THE BIG GAME IN MIAMI

thedrum | February 04, 2020

Creative agency StrawberryFrog has teamed up with with Charlotte-based Truist Financial Corporation (TFC) to launch its new brand at this year's Super Bowl. Truist is a new company that has formed from the merger between BB&T and SunTrust. It launched in Greater Miami last December and is beginning its efforts to build brand recognition with new marketing initiatives. Sports fans and local residents will be some of the first to experience the new look of Truist look - enhanced by the ban...

Read More
news image

AD NETWORKS

MARIN SOFTWARE NAMED A STRONG PERFORMER IN B2B ADVERTISING SOLUTIONS BY INDEPENDENT RESEARCH FIRM

Marin Software | August 16, 2022

Marin Software Incorporated (NASDAQ: MRIN), a leading provider of digital marketing software for performance-driven advertisers and agencies, announced today that it has been recognized as a Strong Performer in the Forrester Research, Inc. August 2022 report, The Forrester Wave™ B2B Advertising Solutions, Q3 2022. The report evaluated 14 B2B Advertising Solutions providers based on 28 criteria across their current offerings, strategies, and market presence. Marin Software re...

Read More
news image

AD TECH AND MARTECH

MEDIAVINE MINORITY-OWNED SITES SEE SIGNIFICANT UPTICK IN PROGRAMMATIC AD SALES VIA NEW PARTNERSHIP WITH COLOSSUS SSP

Mediavine | November 16, 2021

Mediavine, the largest exclusive full-service ad management firm in the U.S., has partnered with Colossus SSP to increase diversity in programmatic ad spend across Mediavine's minority-owned inventory from its network of 8,300+ independent publishers. Colossus SSP is operating on the Mediavine Exchange, the company's proprietary server-to-server (S2S) technology. Since onboarding in July, Colossus SSP has quickly jumped into the top ten Mediavine monetization partners, and ranks the high...

Read More
news image

PROGRAMMATIC ADVERTISING

SIMPLI.FI, A LEADING PROGRAMMATIC ADVERTISING PLATFORM, ANNOUNCES COMPLETION OF SIGNIFICANT INVESTMENT FROM BLACKSTONE AT $1.5 BILLION VALUATION

Simpli.fi, Blackstone, GTCR | October 04, 2021

Simpli.fi, a leader in programmatic advertising and agency management software, announced that private equity funds managed by Blackstone (NYSE:BX) ("Blackstone") have completed the previously announced significant equity investment in the company. Blackstone joins existing investor GTCR, a leading private equity firm, as majority shareholders in the company. The investment, made through Blackstone's flagship private equity vehicle, values the company at approximately $1.5 bi...

Read More