BlueKai

prnewswire | February 25, 2020

Clickbooth.com LLC, the recognized leader within the online performance marketing industry, announced today the unification of its divisions into one new global brand, Perform[cb]. This extensive rebrand was driven by the integration of the CPA and mobile networks into one comprehensive performance marketing network and includes a new logo, positioning, and website. Through Perform[cb], the company has created the premier performance marketing destination for marketers, advertisers, affiliates a...

Ad Tech and Martech

Mediavine | November 16, 2021

Mediavine, the largest exclusive full-service ad management firm in the U.S., has partnered with Colossus SSP to increase diversity in programmatic ad spend across Mediavine's minority-owned inventory from its network of 8,300+ independent publishers. Colossus SSP is operating on the Mediavine Exchange, the company's proprietary server-to-server (S2S) technology. Since onboarding in July, Colossus SSP has quickly jumped into the top ten Mediavine monetization partners, and ranks the high...

thedrum | April 17, 2020

At a Glance: COVID-19 has left advertisers uncertain about how to proceed and left to question whether they can plug business as usual. Digital ad budgets have undeniably shrunk in response to the cris...

Mobile Advertising, Programmatic Advertising

Start.io and Pixalate | January 10, 2023

Start.io, a leading mobile marketing and audience platform, has implemented Pixalate's Analytics and MRT (Measurement Rating Council) solutions to prevent digital ad fraud specifically in mobile app environments. Start.io already provides multiple layers of protection against ad fraud, and it is seeking to expand its fraud detection capabilities by partnering with Pixalate, an MRC accredited vendor. Pixalate will help Start.io by auditing served and viewable in-app ad impressi...