home.aspx
 
EVENTS

Food Advertising Labeling and Litigation Conference
FOOD ADVERTISING LABELING AND LITIGATION CONFERENCE
October 01-02, 2020
Food Advertising Labeling and Litigation Conference is a platform to network with and learn from leading practitioners and thought leaders in the food and dietary supplement industries, law firms, public health organizations, and regulatory agencies, all of whom will address the biggest issues and c...

Private Brands D.C. Summit
PRIVATE BRANDS D.C. SUMMIT
October 01-02, 2020
Private Brands D.C. Summit gives attendees the opportunity to explore key regulatory and business-related topics. Expect meaningful collaboration and engagement between retailer trading partners and suppliers. It is a platform to explore and discuss several key regulatory and business-related topics...

Brad

SHARESHARESHARE
Brad is an integrated advertising agency offering communications, marketing, strategic planning, creative, design, interactive, promotional, media, and social media services.
SHARESHARESHARE

RELATED NEWS


Dun and Bradstreet, a commercial data and analytics company, announced plans to acquire Lattice Engines, an AI-powered customer data platform, for an undisclosed amount. This acquisition, which is expected to close within 30 days, aims to merge Dun & Bradstreet’s global commercial data and Lattice Engines’ AI and analytics. Together, the companies hope to offer a comprehensive platform that can help B2B companies operate more productively, simplify their data and activate audienc...
DEMAND GEN REPORT
READ MORE

Advertising Market is anticipated to have maximum growth during years 2018 to 2023 according to the latest research made by Worldwide Market Report. This Advertising Market Intelligence report was prepared focusing on the current trends, financial overview of industry and historical data evaluation based on the proficient research insights and complete Advertising market dynamics. Company Profiles are deeply examined on the basis of global market share, size and revenue (USD MN) projection calcu...
APP WEBRADAR
READ MORE

New York Mayor Bill de Blasio calls it a "floating eye-sore. Officials are annoyed by a huge billboard barge cruising the city's rivers with LED advertising screens on board, and now the city has filed a lawsuit against Ballyhoo Media, the company behind it. Our waterways aren't Times Square. These floating eye-sores have no place on them, de Blasio said in a statement.The city, which filed a lawsuit in Manhattan federal court, says floating billboards ruin the view, distract driver...
ADAGE INDIA
READ MORE

Facebook hinted last year that a data-sharing program was possible but only if other digital advertising companies joined in. But there hasn't been much movement since then, nor has it been clear how a joint-platform program would work. To coordinate the program, a neutral third party would have to process and anonymize streams of data, and it's been unclear what company would be up to such a task. But according to Brad Smallwood, Facebook's VP of marketing science, the answer to som...
BUSINESS INSIDER
READ MORE

Facebook has launched an original podcast series which shares lessons learned while building new businesses in the age of connectivity. Called “Three and a Half Degrees,” the podcast explores the benefits, opportunities, and challenges presented by bringing the world closer together. The name is meant to symbolize that we, as people, are no longer six degrees apart. Technology has cut the distance in half get it? It’s hosted by David Fischer, Facebook’s VP of Business and...
SEARCH ENGINE JOURNAL
READ MORE

The University of Derby has handed its contact for advertising and marketing services to Education Cubed. Following an electronic tender process in which seven agencies submitted their applications, the University chose to appoint the digital marketing agency that specializes in working with education providers. As a result, the agency has been handed the contract to supply advertising and marketing services for the University of Derby's Marketing and Communications Department. Brighton-base...
THE DRUM
READ MORE

Facebook CEO Mark Zuckerberg is presumably sweating a little this week. The social platform’s market cap dropped by $50 billion, and government officials on both sides of the Atlantic call for answers and/or investigations surrounding how data on 50 million users was shared with third parties to potentially influence voter behavior in the 2016 election. But despite already facing heat over its role in disseminating fake news and Russian meddling, industry experts say the advertising landsc...
ADWEEK
READ MORE

Advertisers are demanding more transparency in their media buys, insisting on tighter contracts with partners, improving their programmatic expertise and reducing their use of ad tech vendors. More than four in 10 (45 percent) multinational advertisers believe they have established more transparent programmatic relationships with their agencies and ad tech partners, according to a World Federation of Advertisers survey of 28 advertisers spending in excess of $50 billion globally, which will be r...
DIGIDAY
READ MORE

Culture secretary Karen Bradley has told MPs that she is "minded" to refer it to the Competition & Markets Authority to investigate.However, she felt there was a risk that the deal could threaten media plurality, especially over the provision of news if other providers were squeezed in an already tough market. Advertising is set to fall "over the next two years", according to an Enders Analysis forecast quoted by Ofcom....
CAMPAIGN
READ MORE

When Skoda announced a three-year partnership with Sir Bradley Wiggins last month, it was hardly a surprise given its origins as a cycle company.However, the car brand’s head of UK marketing Kirsten Stagg says there’s more to the move than meets the eye.Speaking to Marketing Week, Stagg says the partnership represents a bold shift in Skoda’s marketing away from functional advertising and over to emotionally-led storytelling. In particular, Skoda wants to appeal more to female d...
MARKETING WEEK
READ MORE

EVENTS

Private Brands D.C. Summit
PRIVATE BRANDS D.C. SUMMIT
October 01-02, 2020
Private Brands D.C. Summit gives attendees the opportunity to explore key regulatory and business-related topics. Expect meaningful collaboration and engagement between retailer trading partners and suppliers. It is a platform to explore and discuss several key regulatory and business-related topics...

Food Advertising Labeling and Litigation Conference
FOOD ADVERTISING LABELING AND LITIGATION CONFERENCE
October 01-02, 2020
Food Advertising Labeling and Litigation Conference is a platform to network with and learn from leading practitioners and thought leaders in the food and dietary supplement industries, law firms, public health organizations, and regulatory agencies, all of whom will address the biggest issues and c...