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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Model B | August 17, 2021
Model B, an emerging technology company built to address systemic issues throughout the digital ad buying and analytics ecosystem, today announced the launch of Blueprint, the company's proprietary Omnichannel marketing technology. Blueprint is a single tool that integrates five disparate points across the ad planning, buying and analytics landscape, reducing the amount of tech licenses, money and effort necessary to drive better performance.
Through this platform, Model B aim...
Google | July 15, 2020
Starting August 11 of this year, Google Ads will be denying advertising for anything designed at “spyware and surveillance technology.” It’s technically an update to the Enabling Dishonest Behavior policy, and will apply to both search and shopping.What is the Enabling Dishonest Behavior Policy?Historically, the policy has focused on on dishonesty in many forms, but they mostly fall into things that mislead others, or those that let users get unauthorized access to ...
Canopy Management | September 08, 2021
Increasingly, Amazon sellers are choosing CANOPY Management as their preferred provider when leveraging the Amazon DSP (Demand Side Platform) ad buys, the company reported today. Some partners say they would rather buy the ads through CANOPY, the Industry Leading full-service Amazon agency that helps brands scale their business and gain market share, than through Amazon itself.
Amazon DSP is a Demand-Side Platform that enables brands and agencies to programmatically buy display, v...
GumGum, JustPremium | August 11, 2021
GumGum, the leader in contextual intelligence technology, announced the acquisition of JustPremium, one of the largest rich media and video ad marketplaces in Europe. Their combined offering makes them one of the only global providers with a unified solution delivering attention-grabbing ad creatives in contextually relevant digital environments across global campaigns.
Contextual targeting is set to be a $412 billion business by 2025 and both GumGum and JustPremium have seen sign...
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