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EVENTS

 Aprimo Sync! 2020 (Global)
APRIMO SYNC! 2020 (GLOBAL)
April 07-09, 2020
Join us at Aprimo Sync! 2019 to experience peer-driven interactive discussions led by industry thought leaders, on-site and off-site networking opportunities with peers and leaders, and more. Early bird pricing is still available!

ContentTECH Summit
CONTENTTECH SUMMIT
April 20-22, 2020
Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Come to the ContentTECH Summit to learn ...

Brand Storytelling

SHARESHARESHARE
We believe that a new era of media and marketing is rapidly emerging, one empowered by technology and driven by creative storytelling. What we see are brands taking a bold stride away from interruptive advertising towards content that provides value in the way of information and entertainment.
SHARESHARESHARE

RELATED NEWS


Following nearly a year of testing ads in News Feed and Marketplace search results, Facebook is rolling out search ad placement to all advertisers it announced in a blog post. The ads will appear in results for product or services related search terms such as those for products connected to the e-commerce. Search ad placement is currently available on mobile only. “The ads are designed to fit the experience on the given search results surface (Marketplace search or general search).” ...
BRANDINGINASIA
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Cricket World Cup is the mecca for advertising. This year, we saw an interesting trend as several digital first brands came forward and locked deals with the broadcaster. Traditionally, the game has always belonged to FMCG, telecom, mobile handset, and consumer durable advertisers but this year, digital-first brands have occupied a strong ‘Share of Voice’ during the game. Some of the digital first brands that are running campaigns during the game on television are – Byju’...
BRANDEQUITY
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If you’re looking to increase your brand awareness and are eager to build marketing momentum, don’t miss the opportunity to use Sponsored Brands on Amazon. This banner-style ad allows you to express your brand message using logos, customiz­able ad copy, and featured products. The Sponsored Brands format is available to vendors and those sellers who are enrolled in Amazon’s Brand Registry. When you build a Sponsored Brands campaign, you’ll need some sort of baseline fo...
ENTREPRENEUR
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Today, Siegel+Gale announced Joe Goldberg has joined the leadership team as head of strategy in the London office. Goldberg brings almost two decades of expertise in strategic leadership, business transformation and customer acquisition to the firm. “The world of branding has witnessed significant transformation over the past decade,” says Goldberg. “Our global footprint, our take on simplicity and our rich legacy mean Siegel+Gale is uniquely positioned to service the needs of ...
SIEGEL+GALE
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Sources close to the matter told CNBC that Kraft hired advisors at Royal Bank of Canada to conduct strategic reviews for the business, including a potential sale, according to the cable TV network. The decision to seek out potential buyers is consistent with a broader review of the entire Kraft Heinz dairy business....
BENZINGA
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As per the latest report by Dentsu Aegis Network, as of 2018, the Indian advertising market stands at Rs. 61,878 crores ($8.76 billion) and is estimated to grow with a CAGR of 10.62% till 2021 to reach a market size of Rs. 85,250 crore ($12.06 billion). The digital advertising market size is around Rs. 10,819 crores ($1.3 billion) and the estimated CAGR growth will be 31.96% and the market will expand to Rs. 24,920 crore ($3.52 billion). Internet penetration and adoption of digital media in Indi...
BRAND EQUITY
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Aiming to inspire air travelers to not settle for second best, Vistara, India’s finest full-service carrier, today announced its new high-decibel multimedia brand campaign dubbed ‘Fly Higher’. The Fly Higher campaign builds on Vistara’s brand promise, which is to make people look forward to flying again, and to expect the same level of class, quality, and attention to detail in the air as they expect in their other career, lifestyle, and travel choices. Conceptualized by ...
BRAND EQUITY
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The YouTube Ads Leaderboard captures ads that receive the maximum views, shares, and love from audiences across India. This year, India truly became a ‘video first’ country with YouTube reaching over 245 million monthly active users. Brands capitalized on YouTube’s popularity by creating engaging ads that people truly loved. Cumulatively, these ten ads have clocked an incredible 18 million hours of watch time, 88% of which came from mobile devices. Building on the trend of emot...
BRAND EQUITY
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Bank of Baroda has announced the launch of a digital campaign #BeTheChamp. The fortnight-long campaign that commenced on November 14 and concludes on November 30, has been launched keeping in mind twin occasions–National Children’s Day(November 14) and World Children’s Day (November 20) The campaign invites parents and schools to encourage children up to 18 years of age to participate in a digital talent hunt by uploading photos/videos/images/audios showcasing their best activi...
BRAND EQUITY
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As direct-to-consumer brands from Brooklinen to Curology try to wean themselves off of Facebook ads, commerce-focused publishers are trying to help fill the marketing gap This spring, the science publisher Inverse began pitching DTC brands sponsored posts about their products. The posts, marked as advertisements, would run on Inverse’s site and in its newsletter, and link to the brands’ sites. When the posts drove sales for products, Inverse has forged deals to get a cut of the sales...
DIGIDAY
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EVENTS

 Aprimo Sync! 2020 (Global)
APRIMO SYNC! 2020 (GLOBAL)
April 07-09, 2020
Join us at Aprimo Sync! 2019 to experience peer-driven interactive discussions led by industry thought leaders, on-site and off-site networking opportunities with peers and leaders, and more. Early bird pricing is still available!

ContentTECH Summit
CONTENTTECH SUMMIT
April 20-22, 2020
Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Come to the ContentTECH Summit to learn ...