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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Mobile Advertising
Entravision, Anzu | April 21, 2022
On 19/04/2022, Media and adtech firm Extravison and in-gaming ad platform Anzu have announced their partnership to seek expansion in Latin American markets. This exclusive partnership will represent Anzu in 18 Latin American markets via a new business venture Extravision-Cisneros Interactive. The partnership will educate the markets the potential of in-game advertisement and Anzu’s leading tech can be utilized by advertisers, developers and players. Tel Aviv based Anzu is ac...
Advertiser Campaign Management
Irish Spring | February 07, 2022
Irish Spring is debuting its first-ever Big Game commercial to help guys across America discover exactly where great smells come from. The new commercial, entitled, "Welcome to Irish Spring," follows our less than fresh smelling hero as he comes across the lush, clean land of Irish Spring. But what begins as a blissful adventure, quickly transforms into something unforeseen. Irish Spring is all about nice smells, and the magical, nice-smelling world it has dreamt up in t...
Display Advertising
Aniview, HUMAN | March 09, 2022
Aniview (https://www.aniview.com/), a global video technology company playing a central role in delivering digital advertising for publishers, and HUMAN (https://www.humansecurity.com/) Security Inc., a global leader in collective protection against sophisticated bot attacks and fraud, renew their partnership to help Aniview protect its customers’ inventory from sophisticated automated cybersecurity risks. This further strengthens the two companies’ partnership, empowering publishers...
Ad Tech and Martech
Google | March 16, 2021
In March 2021, Google announced that it was ending support for third-party cookies, and moving to “a more privacy first web.” Even though the move was expected within the industry and by academics, there is still confusion about the new model, and cynicism about whether it truly constitutes the kind of revolution in online privacy that Google claims. To assess this, we need to understand this new model and what is changing. The current advertising technology (adtech) a...
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