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EVENTS

Brand Marketing Summit - 2020
BRAND MARKETING SUMMIT - 2020
September 27-27, 2020
The first annual Brand Marketing Summit forum focuses on the latest and best brand marketing strategies. The forum will be held on 22nd of September in central London, featuring keynote addresses, inspiring case-studies, panel discussions and round-tables all aimed at learning and sharing best pract...

Food Advertising Labeling and Litigation Conference
FOOD ADVERTISING LABELING AND LITIGATION CONFERENCE
October 01-02, 2020
Food Advertising Labeling and Litigation Conference is a platform to network with and learn from leading practitioners and thought leaders in the food and dietary supplement industries, law firms, public health organizations, and regulatory agencies, all of whom will address the biggest issues and c...

Brand Union

SHARESHARESHARE
We are a global brand agency with expertise in brand strategy, design, interaction, brand management, and employee engagement. 500 people. 25 offices. Every major market. We have been part of WPP group since 1986. We exist to ensure that the entire experience of a brand – from the biggest of launches to the tiniest of online interactions – is both brilliantly designed and beautifully connected. Our work We help clients define, create and curate the moments of interaction that are essential for brands to thrive, today and tomorrow.We have created a proprietary framework to assess brands holistically from a user perspective. This helps us see opportunities to define and create better, more effective experiences for our clients. We capture and visualise these opportunities in a unique Experience Imprint.
SHARESHARESHARE

RELATED NEWS


Integral Ad Science (IAS), the global leader in digital ad verification, today announced the launch of 'Context Control', IAS's sophisticated new suite of brand safety & suitability solutions. The Context Control suite of solutions now incorporates the premiere semantic technology within the verification space to deliver unmatched accuracy and granularity in online content classification. Superior content classification enables a new level of precision and scale for marketers see...
PR NEWSWIRE
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Integral Ad Science (IAS) and Channel Factory today announced the launch of Channel Science, an industry-leading partnership that gives advertisers the opportunity to leverage both companies' technologies through a single product to ensure their YouTube campaigns are even more brand-safe, brand-suitable and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve efficiencies and performance. IAS's channel and vide...
PR NEWSWIRE
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Integral Ad Science (IAS), the global leader in digital ad verification, today announced it is the first verification company to integrate with Google Ads Data Hub (ADH), Google's privacy-focused data platform for advertisers. The IAS integration provides advertisers viewability, ad fraud, and brand safety measurement for YouTube via ADH. While IAS does not collect or use any private audience data for delivering its verification services, being the first with this new integration will h...
PR NEWSWIRE
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  • Home-sharing platform welcomes back advertisers after closing up shop for more than a year.

  • After more than a year without accepting advertising on its platform, Vrbo is once again opening up shop.

  • ...
    ADVERTISING REPORT
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Following nearly a year of testing ads in News Feed and Marketplace search results, Facebook is rolling out search ad placement to all advertisers it announced in a blog post. The ads will appear in results for product or services related search terms such as those for products connected to the e-commerce. Search ad placement is currently available on mobile only. “The ads are designed to fit the experience on the given search results surface (Marketplace search or general search).” ...
BRANDINGINASIA
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Cricket World Cup is the mecca for advertising. This year, we saw an interesting trend as several digital first brands came forward and locked deals with the broadcaster. Traditionally, the game has always belonged to FMCG, telecom, mobile handset, and consumer durable advertisers but this year, digital-first brands have occupied a strong ‘Share of Voice’ during the game. Some of the digital first brands that are running campaigns during the game on television are – Byju’...
BRANDEQUITY
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If you’re looking to increase your brand awareness and are eager to build marketing momentum, don’t miss the opportunity to use Sponsored Brands on Amazon. This banner-style ad allows you to express your brand message using logos, customiz­able ad copy, and featured products. The Sponsored Brands format is available to vendors and those sellers who are enrolled in Amazon’s Brand Registry. When you build a Sponsored Brands campaign, you’ll need some sort of baseline fo...
ENTREPRENEUR
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Today, Siegel+Gale announced Joe Goldberg has joined the leadership team as head of strategy in the London office. Goldberg brings almost two decades of expertise in strategic leadership, business transformation and customer acquisition to the firm. “The world of branding has witnessed significant transformation over the past decade,” says Goldberg. “Our global footprint, our take on simplicity and our rich legacy mean Siegel+Gale is uniquely positioned to service the needs of ...
SIEGEL+GALE
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Sources close to the matter told CNBC that Kraft hired advisors at Royal Bank of Canada to conduct strategic reviews for the business, including a potential sale, according to the cable TV network. The decision to seek out potential buyers is consistent with a broader review of the entire Kraft Heinz dairy business....
BENZINGA
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As per the latest report by Dentsu Aegis Network, as of 2018, the Indian advertising market stands at Rs. 61,878 crores ($8.76 billion) and is estimated to grow with a CAGR of 10.62% till 2021 to reach a market size of Rs. 85,250 crore ($12.06 billion). The digital advertising market size is around Rs. 10,819 crores ($1.3 billion) and the estimated CAGR growth will be 31.96% and the market will expand to Rs. 24,920 crore ($3.52 billion). Internet penetration and adoption of digital media in Indi...
BRAND EQUITY
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EVENTS

Brand Marketing Summit - 2020
BRAND MARKETING SUMMIT - 2020
September 27-27, 2020
The first annual Brand Marketing Summit forum focuses on the latest and best brand marketing strategies. The forum will be held on 22nd of September in central London, featuring keynote addresses, inspiring case-studies, panel discussions and round-tables all aimed at learning and sharing best pract...

Private Brands D.C. Summit
PRIVATE BRANDS D.C. SUMMIT
October 01-02, 2020
Private Brands D.C. Summit gives attendees the opportunity to explore key regulatory and business-related topics. Expect meaningful collaboration and engagement between retailer trading partners and suppliers. It is a platform to explore and discuss several key regulatory and business-related topics...