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EVENTS

 Aprimo Sync! 2020 (Global)
APRIMO SYNC! 2020 (GLOBAL)
April 07-09, 2020
Join us at Aprimo Sync! 2019 to experience peer-driven interactive discussions led by industry thought leaders, on-site and off-site networking opportunities with peers and leaders, and more. Early bird pricing is still available!

ContentTECH Summit
CONTENTTECH SUMMIT
April 20-22, 2020
Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Come to the ContentTECH Summit to learn ...

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Traction Labs is a digital marketing marketplace and an advanced content distribution technology company and the only platform optimized for live streaming video. Traction Labs’ repeating Fortune 100 customers include: Dove, Yahoo!, Axe, Campbell's, Absolut, and many more. Traction Labs was a TechCrunch Disrupt finalist, with premier top-tier investors, including New Enterprise Associates, Lightbank, and Metamorphic Ventures. Traction Labs is headquartered in SF and has offices in NYC and LA.
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RELATED NEWS


Google has created a document that offers guidance to CEOs on implementing lazy loading for images and video. Lazy loading refers to the technique of deferring loading of non-critical or non-visible content.
It’s considered a best practice, however, if it’s not implemented correctly it could hide important content from Google. That’s why Google created a help document which explains how to make sure it can crawl and index lazy-loaded content. Google’s Martin Splitt...

SEARCH ENGINE JOURNAL
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Digital video and mobile are continuing their ascent as preferred online advertising channels for Australian brands, chalking up 43.8 per cent and 56.6 per cent year-on-year growth respectively, IAB’s latest research has found. According to the latest Interactive Advertising Bureau (IAB) Australia and PricewaterhouseCoopers Online Advertising Expenditure Report, total local online advertising spend reached $1.88 billion in the three months to 30 September, a 3.7 per cent gain quarter-on-qu...
CMO
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Britain leaving the European Union. The Trump presidency. Legalized marijuana. Leonardo DiCaprio getting his first Oscar. The Chicago Cubs winning the World Series. 2016 will go down as the Year of the Impossible, when previously unimaginable events became reality. Without powerful public relations efforts, none of these would have been possible....
FORBES
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Twitter has reported strong user and revenue growth bolstered by efforts to "paw back credibility" and draw in a wider audience of consumers and advertisers. The social media firm posted revenue of $787m (£607m), ahead of analyst forecasts for $776.1m and largely driven by strong growth in digital advertising, whilst earnings per share came in at 37 cents, more than double expectations for 15 cents. “Revenue outperformance, in combination with lower expenses, resulted in be...
TELEGRAPH
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Google confirmed that it is running a small-scale rollout of an Insights analytics report in Google My Business that shows business owners the most popular search keywords that people use to find their listing. A Google spokesperson confirmed the rollout. Mike Blumenthal, the founder of the website Understanding Google My Business & Local Search, said he is part of the test team and added that the feature could soon roll out more widely if it is successful. The Google My Business Insights re...
MEDIAPOST
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Global advertising expenditure will grow only 4.2% to $559 billion in 2017, down from 4.8% growth in 2016, according to Zenith’s new Advertising Expenditure Forecasts.Zenith’s current global growth forecast is a downgrade from March when the Publicis Media agency predicted an increase 4.4% for this year .Zenith also slightly downgraded its North American outlook, to 3.3% growth this year from the 3.4% gain it was expecting in March....
MEDIAPOST
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EVENTS

 Aprimo Sync! 2020 (Global)
APRIMO SYNC! 2020 (GLOBAL)
April 07-09, 2020
Join us at Aprimo Sync! 2019 to experience peer-driven interactive discussions led by industry thought leaders, on-site and off-site networking opportunities with peers and leaders, and more. Early bird pricing is still available!

ContentTECH Summit
CONTENTTECH SUMMIT
April 20-22, 2020
Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Come to the ContentTECH Summit to learn ...