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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Ad Networks
European Commission | April 26, 2022
On Saturday 23rd March, European Union lawmakers developed an agreement on basic structure of the legislation aimed at reducing the negative impacts of the social media sites and other digital platform. This agreement was came to picture after the more than 16 hours of negotiations. This new legislation named Digital Services Act (DSA) led by European Commissioner Margrethe Vestager to gain some level of control in Alphabet unit Google, Meta, and different US tech giants. <...
Roku | February 13, 2023
Roku, the leading TV streaming platform in the United States, Canada, and Mexico, and DoorDash, the leading local commerce platform, have announced a multi-year agreement to enhance the TV viewing experience and provide users with new ways to reach their favorite restaurants and more. The partnership includes the following: Complimentary DashPass: New and current Roku account members with a streaming or smart home device may get six months of...
Ad Tech and Martech
DigitalReef | June 18, 2021
DigitalReef, a global technology company, launched today as a large-scale fully integrated mobile marketing and advertising platform. DigitalReef was founded by combining five prominent digital advertising and marketing companies: Flowsense, Imagination Unwired, IMOX, Lemmonet, and MobTarget. DigitalReef had a total network of 300 million+ registered users, 3.3 billion monthly impressions, and reached about 70% of LATAM mobile users at the time of its start. DigitalReef's suit...
Display Advertising
Good-Loop | October 28, 2022
Purpose-led ad platform Good-Loop today launched a new CTV ad format that rewards viewers' attention and time with a free donation to charity. Advertisers can buy the new watch-to-donate format across various CTV channels using Good-Loop's purpose-powered ad wrapper. Once the ad has been played, it generates a free donation to a charity, funded by the brand. Formats include pre, mid and post-roll. The new CTV ad unit also includes a QR code, which viewers ca...
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