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EVENTS

 Aprimo Sync! 2020 (Global)
APRIMO SYNC! 2020 (GLOBAL)
April 07-09, 2020
Join us at Aprimo Sync! 2019 to experience peer-driven interactive discussions led by industry thought leaders, on-site and off-site networking opportunities with peers and leaders, and more. Early bird pricing is still available!

ContentTECH Summit
CONTENTTECH SUMMIT
April 20-22, 2020
Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Come to the ContentTECH Summit to learn ...

C-4 Analytics, LLC

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We didn't reinvent the wheel -- just online marketing. C-4 Analytics bases its business model on a very simple concept: measured success. C-4 Analytics has earned a reputation for elevating the image of our clients businesses through our commitment to innovative strategies and technology applications that continually reduce costs and improve profitability.
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AdAge India brings to its readers, Top Ads of June 2017, which were picked by them throughout the month of July. The poll for choosing the best ads of June were rolled out on July 1 and our readers have enthusiastically picked the ads they liked the most in the month....
ADAGEINDIA
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Our top stories this week delve into Breitbart’s slide and fresh fears regarding tech giants. As always, a full list of these articles appears at the bottom.After the U.S. presidential election, Breitbart was plotting an expansion to spread far-right, populist views in Europe. But today, Breitbart faces traffic declines, advertiser blacklists, campaigns for marketers to steer clear and even a petition within Amazon for it to stop providing ad services....
DIGIDAY
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Google this month announced that will start to use machine learning to manage ad frequency in DV360. Rahul Srinivasan, Product Manager at Google says the feature will roll out in Display & Video 360 in the coming weeks, and in future in Google Ads. According to Google, the frequency cap using machine learning will be based on aggregated level data across Google Ad Manager publishers, so no user-level information is shared across websites. Google says that will create models to predict traffi...
PPC.LAND
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Amazon last month released the financial results for its fourth quarter, which ended on December 31, 2019. Amazon Advertising is the business with more growth. The percentage of growth, year over year, of online stores was 15%, third-party seller services was 30%, subscription services was 32%, AWS was 34%, while Amazon Advertising was 41%. Amazon Advertising is catching up the subscription services. On the Q4 2019, Amazon Advertising had 4,8B USD in net sales, while subscription services had 5,...
PPC.LAND
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If you're not an expert in social media advertising, the process can feel like you're on another planet.Luckily, marketing automation software company Marketo has produced an infographic that explains the various ways you can use advertising on some of the main social media platforms.For example, 53% of marketers use YouTube in marketing efforts, and there are more 18-49-year-olds on YouTube mobile than any cable network in the US, the infographic states. But, before committing to it, yo...
MARKETINGPROFS
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It appears like Google is making some serious efforts to stop people from getting scammed from third-party repair stores that some times charge more money from customers and deliver cheap quality replacements. The software giant now blocks ads from third-party repair shops in various locations. According to a report from PCMag, Jonathan Strange who has a phone repair store in Montgomery, Alabama has been noticing a decline in the online visibility of his business establishment since Google is no...
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EVENTS

 Aprimo Sync! 2020 (Global)
APRIMO SYNC! 2020 (GLOBAL)
April 07-09, 2020
Join us at Aprimo Sync! 2019 to experience peer-driven interactive discussions led by industry thought leaders, on-site and off-site networking opportunities with peers and leaders, and more. Early bird pricing is still available!

ContentTECH Summit
CONTENTTECH SUMMIT
April 20-22, 2020
Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Come to the ContentTECH Summit to learn ...